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Learn Social Media Marketing


Learn more about how to effectively leverage major social media platforms for marketing purposes.

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  • Estimated time
    1 month

  • Enroll by
    June 14, 2023

    Get access to classroom immediately on enrollment

  • Skills acquired
    Social media advertising, Facebook Ads

What You Will Learn

  1. Social Media Marketing

    1 month to complete

    Social media has become one of the most powerful marketing tools available. Learn more about the differences between major social media platforms, the importance of planning, management skills for social media, community, leveraging organic and paid advertisements, and creating effective content for multiple platforms. In the end learners will create 3 campaigns themselves.

    Prerequisite knowledge

    A/B Testing, Marketing fundamentals

    1. Social Media Marketing Fundamentals

      Explain why it's important to understand the social media landscape. Plan to map social media channels to your customer needs and journey.

      • Organic Social Media Campaigns

        Identify the most effective content type and format for a social media platform. Implement your campaigns using appropriate tools to manage your community and monitor the performance. Identify the key metrics to measure the impact of social media campaigns.

        • Paid Social Media Campaigns

          Explain basic elements of social media advertising and its pricing models. Identify the most effective social advertising platforms for your marketing objectives.

          • Introduction to Facebook-Meta Ads

            Set up your advertising account at Facebook. Build a target audience using demographics, interests, and behaviors to identify custom and lookalike audiences.

            • Creating & Managing Ad Campaigns in Facebook-Meta

              Develop plans for ad placements, budget, and schedule to create your ad. Evaluate your ads by reviewing the ad performance and setting up A/B tests.

              • Course Project: Marketing Your Content

                In this project, you'll build a real social media campaign strategy for a skincare brand. The project includes researching and creating an organic advertisement strategy and a paid advertisement strategy as part of a social media marketing campaign. You'll be provided with numerous resources that include information related to business goals and campaign objectives, past campaign performance data, audience personas, and other information to help them build an effective strategy.

              All Our Courses Include

              • Real-world projects from industry experts

                With real-world projects and immersive content built in partnership with top-tier companies, you’ll master the tech skills companies want.

              • Real-time support

                On demand help. Receive instant help with your learning directly in the classroom. Stay on track and get unstuck.

              • Workspaces

                Validate your understanding of concepts learned by checking the output and quality of your code in real-time.

              • Flexible learning program

                Tailor a learning plan that fits your busy life. Learn at your own pace and reach your personal goals on the schedule that works best for you.

              Course offerings

              • Class content

                • Real-world projects
                • Project reviews
                • Project feedback from experienced reviewers
              • Student services

                • Student community
                • Real-time support

              Succeed with personalized services.

              We provide services customized for your needs at every step of your learning journey to ensure your success.

              Get timely feedback on your projects.

              • Personalized feedback
              • Unlimited submissions and feedback loops
              • Practical tips and industry best practices
              • Additional suggested resources to improve
              • 1,400+

                project reviewers

              • 2.7M

                projects reviewed

              • 88/100

                reviewer rating

              • 1.1 hours

                avg project review turnaround time

              Learn with the best.

              Learn with the best.

              • Erica Reid

                Digital Marketing Manager

                Erica is a Digital Marketing Consultant with a specialization in social media marketing. She formerly worked as Digital Marketing manager for Sysco Foods, Phillips 66, and Shell Oil Company, where she led content development and brand strategy for various platforms. Erica has a MA in Digital Communication from NYU.

              Social Media Marketing

              Get started today

                • Learn

                  Learn more about how to effectively leverage major social media platforms for marketing purposes.

                • Average Time

                  On average, successful students take 1 month to complete this program.

                • Benefits include

                  • Real-world projects from industry experts
                  • Real-time support

                Program Details

                • Do I need to apply? What are the admission criteria?

                  No. This Course accepts all applicants regardless of experience and specific background.

                • What are the prerequisites for enrollment?

                  A well-prepared learner has experience with marketing and business.

                • How is this course structured?

                  This course is comprised of content and curriculum to support one project. We estimate that students can complete the program in one month.

                  The project will be reviewed by the Udacity reviewer network and platform. Feedback will be provided and if you do not pass the project, you will be asked to resubmit the project until it passes.

                • How long is this course?

                  Access to this course runs for the length of time specified in the payment card above. If you do not graduate within that time period, you will continue learning with month to month payments. See the Terms of Use and FAQs for other policies regarding the terms of access to our programs.

                • Can I switch my start date? Can I get a refund?

                  Please see the Udacity Program Terms of Use and FAQs for policies on enrollment in our programs.

                • What software and versions will I need in this course?

                  Learners need access to a spreadsheet tool, presentation tool, and a Facebook business page.

                Social Media Marketing

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