Real-world projects from industry experts
With real-world projects and immersive content built in partnership with top-tier companies, you’ll master the tech skills companies want.
Learn Social Media Marketing
Course
Learn more about how to effectively leverage major social media platforms for marketing purposes.
Estimated time
1 month
Enroll by
June 14, 2023
Get access to classroom immediately on enrollment
Skills acquired
Social media advertising, Facebook Ads
What You Will Learn
Social Media Marketing
1 month to completeSocial media has become one of the most powerful marketing tools available. Learn more about the differences between major social media platforms, the importance of planning, management skills for social media, community, leveraging organic and paid advertisements, and creating effective content for multiple platforms. In the end learners will create 3 campaigns themselves.
Prerequisite knowledge
A/B Testing, Marketing fundamentals
Social Media Marketing Fundamentals
Explain why it's important to understand the social media landscape. Plan to map social media channels to your customer needs and journey.
Organic Social Media Campaigns
Identify the most effective content type and format for a social media platform. Implement your campaigns using appropriate tools to manage your community and monitor the performance. Identify the key metrics to measure the impact of social media campaigns.
Paid Social Media Campaigns
Explain basic elements of social media advertising and its pricing models. Identify the most effective social advertising platforms for your marketing objectives.
Introduction to Facebook-Meta Ads
Set up your advertising account at Facebook. Build a target audience using demographics, interests, and behaviors to identify custom and lookalike audiences.
Creating & Managing Ad Campaigns in Facebook-Meta
Develop plans for ad placements, budget, and schedule to create your ad. Evaluate your ads by reviewing the ad performance and setting up A/B tests.
Course Project: Marketing Your Content
In this project, you'll build a real social media campaign strategy for a skincare brand. The project includes researching and creating an organic advertisement strategy and a paid advertisement strategy as part of a social media marketing campaign. You'll be provided with numerous resources that include information related to business goals and campaign objectives, past campaign performance data, audience personas, and other information to help them build an effective strategy.
All Our Courses Include
Real-time support
On demand help. Receive instant help with your learning directly in the classroom. Stay on track and get unstuck.
Workspaces
Validate your understanding of concepts learned by checking the output and quality of your code in real-time.
Flexible learning program
Tailor a learning plan that fits your busy life. Learn at your own pace and reach your personal goals on the schedule that works best for you.
Course offerings
Class content
- Real-world projects
- Project reviews
- Project feedback from experienced reviewers
Student services
- Student community
- Real-time support
Succeed with personalized services.
We provide services customized for your needs at every step of your learning journey to ensure your success.
- Experienced Project Reviewers
- Real-Time Support
Get timely feedback on your projects.
- Personalized feedback
- Unlimited submissions and feedback loops
- Practical tips and industry best practices
- Additional suggested resources to improve
1,400+ project reviewers
2.7M projects reviewed
88/100 reviewer rating
1.1 hours avg project review turnaround time
Learn with the best.
Learn with the best.
Erica Reid
Digital Marketing ManagerErica is a Digital Marketing Consultant with a specialization in social media marketing. She formerly worked as Digital Marketing manager for Sysco Foods, Phillips 66, and Shell Oil Company, where she led content development and brand strategy for various platforms. Erica has a MA in Digital Communication from NYU.
Social Media Marketing
Get started today
Learn
Learn more about how to effectively leverage major social media platforms for marketing purposes.
Average Time
On average, successful students take 1 month to complete this program.
Benefits include
- Real-world projects from industry experts
- Real-time support
Program Details
Do I need to apply? What are the admission criteria?
No. This Course accepts all applicants regardless of experience and specific background.
What are the prerequisites for enrollment?
A well-prepared learner has experience with marketing and business.
How is this course structured?
This course is comprised of content and curriculum to support one project. We estimate that students can complete the program in one month.
The project will be reviewed by the Udacity reviewer network and platform. Feedback will be provided and if you do not pass the project, you will be asked to resubmit the project until it passes.
How long is this course?
Access to this course runs for the length of time specified in the payment card above. If you do not graduate within that time period, you will continue learning with month to month payments. See the Terms of Use and FAQs for other policies regarding the terms of access to our programs.
Can I switch my start date? Can I get a refund?
Please see the Udacity Program Terms of Use and FAQs for policies on enrollment in our programs.
What software and versions will I need in this course?
Learners need access to a spreadsheet tool, presentation tool, and a Facebook business page.