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With real-world projects and immersive content built in partnership with top-tier companies, you’ll master the tech skills companies want.
Learn more about how to effectively leverage major social media platforms for marketing purposes.
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Social media has become one of the most powerful marketing tools available. Learn more about the differences between major social media platforms, the importance of planning, management skills for social media, community, leveraging organic and paid advertisements, and creating effective content for multiple platforms. In the end learners will create 3 campaigns themselves.
A/B Testing, Marketing fundamentals
Explain why it's important to understand the social media landscape. Plan to map social media channels to your customer needs and journey.
Identify the most effective content type and format for a social media platform. Implement your campaigns using appropriate tools to manage your community and monitor the performance. Identify the key metrics to measure the impact of social media campaigns.
Explain basic elements of social media advertising and its pricing models. Identify the most effective social advertising platforms for your marketing objectives.
Set up your advertising account at Facebook. Build a target audience using demographics, interests, and behaviors to identify custom and lookalike audiences.
Develop plans for ad placements, budget, and schedule to create your ad. Evaluate your ads by reviewing the ad performance and setting up A/B tests.
In this project, you'll build a real social media campaign strategy for a skincare brand. The project includes researching and creating an organic advertisement strategy and a paid advertisement strategy as part of a social media marketing campaign. You'll be provided with numerous resources that include information related to business goals and campaign objectives, past campaign performance data, audience personas, and other information to help them build an effective strategy.
With real-world projects and immersive content built in partnership with top-tier companies, you’ll master the tech skills companies want.
On demand help. Receive instant help with your learning directly in the classroom. Stay on track and get unstuck.
Validate your understanding of concepts learned by checking the output and quality of your code in real-time.
Tailor a learning plan that fits your busy life. Learn at your own pace and reach your personal goals on the schedule that works best for you.
We provide services customized for your needs at every step of your learning journey to ensure your success.
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Erica is a Digital Marketing Consultant with a specialization in social media marketing. She formerly worked as Digital Marketing manager for Sysco Foods, Phillips 66, and Shell Oil Company, where she led content development and brand strategy for various platforms. Erica has a MA in Digital Communication from NYU.
Learn more about how to effectively leverage major social media platforms for marketing purposes.
On average, successful students take 1 month to complete this program.
No. This Course accepts all applicants regardless of experience and specific background.
A well-prepared learner has experience with marketing and business.
This course is comprised of content and curriculum to support one project. We estimate that students can complete the program in one month.
The project will be reviewed by the Udacity reviewer network and platform. Feedback will be provided and if you do not pass the project, you will be asked to resubmit the project until it passes.
Access to this course runs for the length of time specified in the payment card above. If you do not graduate within that time period, you will continue learning with month to month payments. See the Terms of Use and FAQs for other policies regarding the terms of access to our programs.
Please see the Udacity Program Terms of Use and FAQs for policies on enrollment in our programs.
Learners need access to a spreadsheet tool, presentation tool, and a Facebook business page.