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Social Media Marketing

Course

Social Media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, leveraging organic and paid to advertise, and creating effective content for each platform.

Social Media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, leveraging organic and paid to advertise, and creating effective content for each platform.

Beginner

4 weeks

Real-world Projects

Completion Certificate

Last Updated February 22, 2024

Skills you'll learn:
Social media advertising • Content calendars • Social media marketing platforms • Social media content
Prerequisites:
A/B testing • Marketing fundamentals

Course Lessons

Lesson 1

Introduction to the Course

Social media is a major component of any marketing strategy. Find out how this course can help you navigate this vital , and ever-changing world.

Lesson 2

Social Media Marketing Fundamentals

First, it’s important to understand the social media landscape. Plan your approach with the help of two popular frameworks and align your strategy with the customer journey.

Lesson 3

Organic Social Media Campaigns

In this lesson, you learn how to develop or adapt content for social media, how to make your content match the platform you choose, and how to create content that audiences will share.

Lesson 4

Paid Social Media Campaigns

Discover how social media advertising works and dive into the current landscape.

Lesson 5

Introduction to Facebook-Meta Ads

Facebook is a powerful social media platform with a massive audience worldwide. Gain hands on experience by setting up your Facebook advertising account and explore campaign objectives.

Lesson 6

Creating and Managing Ad Campaigns in Facebook-Meta

You're now ready to run an ad on Facebook. Merge campaign objectives, audience targeting, the elements of an ad, and analyze its performance.

Lesson 7 • Project

Marketing Your Content

The final project will be to create a social media organic and paid strategy for the PYUR Skincare brand.

Taught By The Best

Photo of Erica Reid

Erica Reid

Digital Marketing Manager

Erica is a Digital Marketing Consultant with a specialization in social media marketing. She formerly worked as Digital Marketing manager for Sysco Foods, Phillips 66, and Shell Oil Company, where she led content development and brand strategy for various platforms. Erica has a MA in Digital Communication from NYU.

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4 Months

Average time to complete a Nanodegree program

*Discount applies to the first 4 months of membership, after which plans are converted to month-to-month.

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Social Media Marketing

Month-To-Month


  • Unlimited access to our top-rated courses
  • Real-world projects
  • Personalized project reviews
  • Program certificates
  • Proven career outcomes

4 Months

Average time to complete a Nanodegree program

  • All the same great benefits in our month-to-month plan
  • Most cost-effective way to acquire a new set of skills
Discount applies to the first 4 months of membership, after which plans are converted to month-to-month.

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