Lesson 1
Introduction to the Course
Social media is a major component of any marketing strategy. Find out how this course can help you navigate this vital , and ever-changing world.
Social Media Marketing
Course
Social Media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, leveraging organic and paid to advertise, and creating effective content for each platform.
Social Media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, leveraging organic and paid to advertise, and creating effective content for each platform.
Beginner
4 weeks
Real-world Projects
Completion Certificate
Last Updated May 30, 2022
Social media advertising • Content calendars • Social media marketing platforms • Social media content
A/B testing • Marketing fundamentals
Course Lessons
Lesson 2
Social Media Marketing Fundamentals
First, it’s important to understand the social media landscape. Plan your approach with the help of two popular frameworks and align your strategy with the customer journey.
Lesson 3
Organic Social Media Campaigns
In this lesson, you learn how to develop or adapt content for social media, how to make your content match the platform you choose, and how to create content that audiences will share.
Lesson 4
Paid Social Media Campaigns
Discover how social media advertising works and dive into the current landscape.
Lesson 5
Introduction to Facebook-Meta Ads
Facebook is a powerful social media platform with a massive audience worldwide. Gain hands on experience by setting up your Facebook advertising account and explore campaign objectives.
Lesson 6
Creating and Managing Ad Campaigns in Facebook-Meta
You're now ready to run an ad on Facebook. Merge campaign objectives, audience targeting, the elements of an ad, and analyze its performance.
Lesson 7 • Project
Marketing Your Content
The final project will be to create a social media organic and paid strategy for the PYUR Skincare brand.
Taught By The Best
Erica Reid
Digital Marketing Manager
Erica is a Digital Marketing Consultant with a specialization in social media marketing. She formerly worked as Digital Marketing manager for Sysco Foods, Phillips 66, and Shell Oil Company, where she led content development and brand strategy for various platforms. Erica has a MA in Digital Communication from NYU.
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Social Media Marketing
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