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Marketing Analytics

Turn marketing data into actionable insights with this Nanodegree. Learn to collect, analyze, and model data, then communicate findings using Excel and Tableau to drive informed business and marketing decisions.

  • Nanodegree Program
  • Beginner
  • 60 hours
  • 4.6 (245)
  • Updated: Aug 10, 2026

Subscription · Monthly

  • Cancel Anytime
  • Unlimited access to hundreds of top-rated courses
  • Hands-on projects with expert feedback
  • Personalized career coaching and interview prep
  • Program Certificates

Skills you'll learn

30 skills

  • Marketing macro-analytics
  • Marketing analytics
  • Digital marketing metrics
  • Marketing metrics
  • Marketing channels
  • Earned media metrics
  • AARRR Metrics Framework
  • Paid marketing metrics

Prerequisites

0 prerequisites

You will need to be able to communicate fluently and professionally in written and spoken English.

Program Outline

  • 4 courses
  • 16 lessons
  • 6 projects

Program Instructors

5 instructors

Unlike typical professors, our instructors come from Fortune 500 and Global 2000 companies and have demonstrated leadership and expertise in their professions:

Brad Batesole

Marketing Executive

Anke Audenaert

Instructor

Mat Leonard

Senior Data Engineer, Octave

Dana Sheahen

Content Developer

Josh Bernhard

Data Scientist at Nerd Wallet

Brad Batesole

Marketing Executive

Anke Audenaert

Instructor

Mat Leonard

Senior Data Engineer, Octave

Dana Sheahen

Content Developer

Josh Bernhard

Data Scientist at Nerd Wallet

Reviews

Average Rating: 4.6 (245 Reviews)

The tools are very hit or miss and support is not great and sometimes dismissive. Some of the course content is out of date or wrong, which means that you get a video with incorrect content and then when you read the follow-up material it corrects what you just saw in the video which is very confusing. Some of the courses just barely touch on the material (even those labeled as "beginner") causing you to have to Google key aspects of what you should be learning in the course. Overall, it feels like you have to do a lot of work researching material that should be presented as part of the course (in fact, that is stated that is taught as part of the course) in order to learn anything. The only real bright spot was the AI tool (Marvin AI) which can be used to ask questions about the material and get better explanations. The value for the money just isn't there, from my perspective, as you can do a better job finding free resources to learn the concepts that are supposed to be taught through these paid courses.

Tim Edwards

Jul 22, 2026

Great course for beginners! The projects are practical and well-structured. I learned Python, JavaScript, and HTML/CSS from scratch. The step-by-step approach made it easy to understand programming concepts. Highly recommend it!

Hoor Aljabri

Jul 13, 2026

great but basic and outdated

Marie-Theres Freiin Von Der Re

Jul 7, 2026

Thank you for your class for the basic programing knowledge

Huajuan Hu

Jul 6, 2026

very good course

customer

Jun 23, 2026

Subscription · Monthly

  • Cancel Anytime
  • Unlimited access to hundreds of top-rated courses
  • Hands-on projects with expert feedback
  • Personalized career coaching and interview prep
  • Program Certificates

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