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Estimated Time
3 Months
At 5 hrs/week
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What You Will Learn
Syllabus
Introduction to Marketing Analytics
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Prerequisite Knowledge
No prerequisites.
Introduction to Data Analysis
Learn how to use statistics and visuals to find and communicate insights. Develop Excel skills to manipulate, analyze, and visualize data in a spreadsheet. Build Excel models to analyze possible business outcomes.
Interpret a Data VisualizationAnalyze Survey DataData Visualization
Learn to apply design and visualization principles to create impactful data visualizations, build data dashboards, and tell stories with data.
Storytelling With DataBuild Data DashboardsGoogle Analytics
In this course you’ll acquire in-depth knowledge of Google Analytics, as you learn to use advanced reporting techniques, analyze and optimize results, build fluency with Data Studio, and produce actionable insights that power significant business growth.
Advanced Displays, Segments & ViewsNavigating, Reports, & DashboardsMarketing Analytics
In this course you will learn about a wide range of marketing and business metrics, and how to evaluate the growth and health of your marketing efforts.
Crafting an Analytic BriefCreate a Campaign Report
Real-world projects from industry experts
With real world projects and immersive content built in partnership with top tier companies, you’ll master the tech skills companies want.
Technical mentor support
Our knowledgeable mentors guide your learning and are focused on answering your questions, motivating you and keeping you on track.
Personal career coach and career services
You’ll have access to career coaching sessions, interview prep advice, and resume and online professional profile reviews to help you grow in your career.
Flexible learning program
Get a custom learning plan tailored to fit your busy life. Learn at your own pace and reach your personal goals on the schedule that works best for you.
Program OfferingsFull list of offerings included:
Enrollment Includes:
Class content
Real-world projects
Project reviews
Project feedback from experienced reviewers
Student Services
Technical mentor support
New
Student community
Improved
Career services
Personal career coaching
New
Interview preparations
Resume services
Github review
LinkedIn profile review
Succeed with Personalized Services
We provide services customized for your needs at every step of your learning journey to ensure your success!
Experienced Project Reviewers
Project Reviewers
Technical Mentor Support
Technical Mentor Support
Personal Career Coach
Career Coaching
Get personalized feedback on your projects
Reviews By the numbers
2000+ project reviewers
1.8M projects reviewed
4.85/5 reviewer ratings
3 hour avg project review turnaround time
Reviewer Services
- Personalized feedback
- Unlimited submissions and feedback loops
- Practical tips and industry best practices
- Additional suggested resources to improve
Learn with the best
Brad Batesole
Marketing Executive
Brad is a marketing executive who has led teams of top marketers at top companies; Lynda.com, TMZ, LegalZoom, and LinkedIn. He has extensive experience from every angle, from marketing strategy and user experience to social media, paid media, and SEO.
Josh Bernhard
Data Scientist at Nerd Wallet
Josh has been sharing his passion for data for nearly a decade at all levels of university, and as Lead Data Science Instructor at Galvanize. He's used data science for work ranging from cancer research to process automation.
Dana Sheahen
Content Developer
Dana is an electrical engineer with a Masters in Computer Science from Georgia Tech. Her work experience includes software development for embedded systems in the Automotive Group at Motorola, where she was awarded a patent for an onboard operating system.
Mat Leonard
Content Developer
Mat is a former physicist, research neuroscientist, and data scientist. He did his PhD and Postdoctoral Fellowship at the University of California, Berkeley.
Anke Audenaert
Instructor
Anke led the development of Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.
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Marketing Analytics
Learn
Learn the fundamentals of analyzing marketing data.
Average Time
On average, successful students take null months to complete this program.
Benefits include
- Real-world projects from industry experts
- Technical mentor support
- Personal career coach & career services
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- Spend your time at home learning new, higher-paying job skills
- Commit to a brighter future by learning today
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Related Nanodegree Programs
Program Details
PROGRAM OVERVIEW - WHY SHOULD I TAKE THIS PROGRAM?
Why should I enroll?
This Nanodegree program is an excellent introduction to the fundamentals of data and marketing analysis. You will leave with practical skills that you can apply in any job. These skills are also an excellent foundation for a career in marketing analysis, data analysis, and data science.What jobs will this program prepare me for?
This is an introductory program that is not designed to prepare you for a specific job. However it is well-suited for those those looking to apply data skills in their current roles. It is also a great first step on a journey to becoming a marketing analyst or data scientist. We have more courses that will pick up from where this course leaves off to help you become ready for a career in marketing or data science.How do I know if this program is right for me?
This Nanodegree program offers an ideal path for students new to marketing and data analysis. Data is a transformational force in every marketing team and business. Analysis of data has become a mandatory skill to have in order to provide value in any organization. This Nanodegree program offers an introduction to the world of data. By learning foundational marketing and analytics tools, you will be ready to advance in a career in marketing analytics.
Enrollment and Admission
Do I need to apply? What are the admission criteria?
There is no application. This Nanodegree program accepts everyone, regardless of experience and specific background.What are the prerequisites for enrollment?
There are no prerequisites for enrolling aside from basic computer skills and English proficiency. You should feel comfortable performing basic operations on your computer like opening files and folders, opening applications, and copying & pasting. Although no prior experience with Google Analytics is required, familiarity with the platform is useful.
Tuition and Term of Program
How is this Nanodegree program structured?
The Marketing Analytics Nanodegree program is comprised of content and curriculum to support eight (8) projects. We estimate that students can complete the program in three (3) months, working 5-10 hours per week.
Each project will be reviewed by the Udacity reviewer network. Feedback will be provided and if you do not pass the project, you will be asked to resubmit the project until it passes.How long is this Nanodegree program?
Access to this Nanodegree program runs for the length of time specified in the payment card above. If you do not graduate within that time period, you will continue learning with month to month payments. See the Terms of Use and FAQs for other policies regarding the terms of access to our Nanodegree programs.Can I switch my start date? Can I get a refund?
Please see the Udacity Program Terms of Use and FAQs for policies on enrollment in our programs.
SOFTWARE AND HARDWARE - WHAT DO I NEED FOR THIS PROGRAM?
What software and versions will I need in this program?
To enroll, students will need a Gmail account to use Google Analytics.