New
Nanodegree Program

Become a Marketing Analyst

Gain foundational data skills applicable to marketing. Collect and analyze data, model marketing scenarios, and communicate your findings with Excel, Tableau, Google Analytics, and Data Studio.

  • Estimated Time
    3 Months

    At 5 hrs/week

  • Enroll by
    July 23, 2019

    Get access to classroom immediately on enrollment

  • Prerequisites
    No Prerequisites

    See prerequisites in detail

What You Will Learn

Download Syllabus
Syllabus

Introduction to Marketing Analytics

In this program, you’ll learn foundational data skills, gain an in-depth understanding of Google Analytics and marketing analytics. You’ll learn to analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau.

In this program, you’ll learn foundational data skills, gain an in-depth understanding of Google Analytics, and marketing analytics.

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4 months to complete

Prerequisite Knowledge

No prerequisites.

  • Introduction to Data Analysis

    Learn how to use statistics and visuals to find and communicate insights. Develop Excel skills to manipulate, analyze, and visualize data in a spreadsheet. Build Excel models to analyze possible business outcomes.

    Interpret a Data VisualizationAnalyze Survey Data
  • Data Visualization

    Learn to apply design and visualization principles to create impactful data visualizations, build data dashboards, and tell stories with data.

    Storytelling With DataBuild Data Dashboards
  • Google Analytics

    In this course you’ll acquire in-depth knowledge of Google Analytics, as you learn to use advanced reporting techniques, analyze and optimize results, build fluency with Data Studio, and produce actionable insights that power significant business growth.

    Advanced Displays, Segments & ViewsNavigating, Reports, & Dashboards
  • Marketing Analytics

    In this course you will learn about a wide range of marketing and business metrics, and how to evaluate the growth and health of your marketing efforts.

    Crafting an Analytic BriefCreate a Campaign Report
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$70B

spent on digital marketing in U.S.

All Our Nanodegree Programs Include:

Real-world projects from industry experts

With real world projects and immersive content built in partnership with top tier companies, you’ll master the tech skills companies want.

1-on-1 technical mentor

Get a knowledgeable mentor who guides your learning and is focused on answering your questions, motivating you and keeping you on track.

Personal career coach and career services

You’ll have access to career coaching sessions, interview prep advice, and resume and online professional profile reviews to help you grow in your career.

Flexible learning program

Get a custom learning plan tailored to fit your busy life. Along with easy monthly payments you can learn at your own pace and reach your personal goals.
Program OfferingsFull list of offerings included:
Subscription includes:
Class content
Real-world projects
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Project reviews
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Proj. feedback from experienced reviewers
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Student Services
1-on-1 technical mentor
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Student community
Improved
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Career services
Personal career coaching
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Interview preparations
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Resume services
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Github review
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LinkedIn profile review
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Resume shared with 500+ employers
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Succeed with Personalized Services
We provide services customized for your needs at every step of your learning journey to ensure your success!
Experienced Project Reviewers
Individual 1-on-1 Mentorship
Personal Career Coach
Experienced Project Reviewers
Reviews By the numbers
2000+ project reviewers
1.8M projects reviewed
4.85/5 reviewer ratings
3 hour avg project review turnaround time
Reviewer Services
  • Personalized feedback
  • Unlimited submissions and feedback loops
  • Practical tips and industry best practices
  • Additional suggested resources to improve
Succeed with Personalized Services
We provide services customized for your needs at every step of your learning journey to ensure your success!
Project Reviewers
1-on-1 Mentors
Career Coaching
Experienced Project Reviewers
Reviews By the numbers
2000+ project reviewers
1.8M projects reviewed
4.85/5 reviewer ratings
3 hour avg project review turnaround time
Reviewer Services
  • Personalized feedback
  • Unlimited submissions and feedback loops
  • Practical tips and industry best practices
  • Additional suggested resources to improve

Learn with the best

Brad Batesole
Brad Batesole

Marketing Executive

Brad is a marketing executive who has led teams of top marketers at top companies; Lynda.com, TMZ, LegalZoom, and LinkedIn. He has extensive experience from every angle, from marketing strategy and user experience to social media, paid media, and SEO.

Josh Bernhard
Josh Bernhard

Data Scientist at Nerd Wallet

Josh has been sharing his passion for data for nearly a decade at all levels of university, and as Lead Data Science Instructor at Galvanize. He's used data science for work ranging from cancer research to process automation.

Dana Sheahen
Dana Sheahen

Content Developer

Dana is an electrical engineer with a Masters in Computer Science from Georgia Tech. Her work experience includes software development for embedded systems in the Automotive Group at Motorola, where she was awarded a patent for an onboard operating system.

Mat Leonard
Mat Leonard

Content Developer

Mat is a former physicist, research neuroscientist, and data scientist. He did his PhD and Postdoctoral Fellowship at the University of California, Berkeley.

Anke Audenaert
Anke Audenaert

Instructor

Anke led the development of Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.

Get started with

Marketing Analytics

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Learn
Learn the fundamentals of analyzing marketing data.
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Average Time
On average, successful students take 3 months to complete this Nanodegree program.
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Benefits include
  • Real-world projects from industry experts
  • 1-on-1 technical mentor
  • Personal career coach & career services
Pay as you go
$399per month

Life can be unpredictable. Get maximum flexibility to learn at your own pace.

Buy with payments as low as $90 per month at 0% APR.

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Best Deal!

3 months access
$1077 $399 $359 per month

Pay up-front and save! Switch to the monthly price afterwards if more time is needed.

Buy with payments as low as $90 per month at 0% APR.

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The Udacity Impact

Numbers don't lie. See what difference it makes in career searches.*

84%
Better Jobs

Career-seeking and job-ready graduates found a new, better job within six months of graduation.

$24,000
Salary Increase

Average salary increase for graduates who found a new, better job within six months of graduation.

Program Details

    PROGRAM OVERVIEW - WHY SHOULD I TAKE THIS PROGRAM?
  • Why should I enroll?

    This Nanodegree program is an excellent introduction to the fundamentals of data and marketing analysis. You will leave with practical skills that you can apply in any job. These skills are also an excellent foundation for a career in marketing analysis, data analysis, and data science.

  • What jobs will this program prepare me for?

    This is an introductory program that is not designed to prepare you for a specific job. However it is well-suited for those those looking to apply data skills in their current roles. It is also a great first step on a journey to becoming a marketing analyst or data scientist. We have more courses that will pick up from where this course leaves off to help you become ready for a career in marketing or data science.

  • How do I know if this program is right for me?

    This Nanodegree program offers an ideal path for students new to marketing and data analysis. Data is a transformational force in every marketing team and business. Analysis of data has become a mandatory skill to have in order to provide value in any organization. This Nanodegree program offers an introduction to the world of data. By learning foundational marketing and analytics tools, you will be ready to advance in a career in marketing analytics.

    Enrollment and Admission
  • Do I need to apply? What are the admission criteria?

    There is no application. This Nanodegree program accepts everyone, regardless of experience and specific background.

  • What are the prerequisites for enrollment?

    There are no prerequisites for enrolling aside from basic computer skills and English proficiency. You should feel comfortable performing basic operations on your computer like opening files and folders, opening applications, and copying & pasting. Although no prior experience with Google Analytics is required, familiarity with the platform is useful.

    Tuition and Term of Program
  • How is this Nanodegree program structured?

    The Marketing Analytics Nanodegree program is comprised of content and curriculum to support eight (8) projects. Once you subscribe to a Nanodegree program, you will have access to the content and services for the length of time specified by your subscription. We estimate that students can complete the program in three (3) months working 5-10 hours per week.

    Each project will be reviewed by the Udacity reviewer network. Feedback will be provided and if you do not pass the project, you will be asked to resubmit the project until it passes.

  • How long is this Nanodegree program?

    Access to this Nanodegree program runs for the length of time specified in your subscription plan. See the Terms of Use and FAQ for other policies around the terms of access to our Nanodegree programs.

  • Can I get a refund?

    Please see the Udacity Nanodegree program FAQs found here for policies on enrollment in our programs.

    SOFTWARE AND HARDWARE - WHAT DO I NEED FOR THIS PROGRAM?
  • What software and versions will I need in this program?

    To enroll, students will need a Gmail account to use Google Analytics.

Marketing Analytics

Enroll today, and start putting your skills to work!