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Become a Marketing Analyst

Nanodegree Program

Gain foundational data skills applicable to marketing. Collect and analyze data, model marketing scenarios, and communicate your findings with Excel, Tableau, Google Analytics, and Data Studio.

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04Days07Hrs48Min48Sec

  • Estimated time
    3 Months

    At 5 hrs/week

  • Enroll by
    August 10, 2022

    Get access to classroom immediately on enrollment

  • Prerequisites
    No Prerequisites

What you will learn

  1. Introduction to Marketing Analytics

    4 months to complete

    In this program, you’ll learn foundational data skills, gain an in-depth understanding of Google Analytics and marketing analytics. You’ll learn to analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau.

    Prerequisite knowledge

    No prerequisites.

    1. Introduction to Data Analysis

      Learn how to use statistics and visuals to find and communicate insights. Develop Excel skills to manipulate, analyze, and visualize data in a spreadsheet. Build Excel models to analyze possible business outcomes.

    2. Data Visualization

      Learn to apply design and visualization principles to create impactful data visualizations, build data dashboards, and tell stories with data.

    3. Google Analytics

      In this course you’ll acquire in-depth knowledge of Google Analytics, as you learn to use advanced reporting techniques, analyze and optimize results, build fluency with Data Studio, and produce actionable insights that power significant business growth.

    4. Marketing Analytics

      In this course you will learn about a wide range of marketing and business metrics, and how to evaluate the growth and health of your marketing efforts.

All our programs include:

  • Real-world projects from industry experts

    With real-world projects and immersive content built in partnership with top-tier companies, you’ll master the tech skills companies want.

  • Technical mentor support

    Our knowledgeable mentors guide your learning and are focused on answering your questions, motivating you, and keeping you on track.

  • Career services

    You’ll have access to Github portfolio review and LinkedIn profile optimization to help you advance your career and land a high-paying role.

  • Flexible learning program

    Tailor a learning plan that fits your busy life. Learn at your own pace and reach your personal goals on the schedule that works best for you.

Program offerings

  • Class content

    • Real-world projects
    • Project reviews
    • Project feedback from experienced reviewers
  • Student services

    • Technical mentor support
    • Student community
  • Career services

    • Github review
    • Linkedin profile optimization

Succeed with personalized services.

We provide services customized for your needs at every step of your learning journey to ensure your success.

Get timely feedback on your projects.

  • Personalized feedback
  • Unlimited submissions and feedback loops
  • Practical tips and industry best practices
  • Additional suggested resources to improve
  • 1,400+

    project reviewers

  • 2.7M

    projects reviewed

  • 88/100

    reviewer rating

  • 1.1 hours

    avg project review turnaround time

Mentors available to answer your questions.

  • Support for all your technical questions
  • Questions answered quickly by our team of technical mentors
  • 1,400+

    technical mentors

  • 0.85 hours

    median response time

Learn with the best.

Learn with the best.

  • Brad Batesole

    Marketing Executive

    Brad is a marketing executive who has led teams of top marketers at top companies; Lynda.com, TMZ, LegalZoom, and LinkedIn. He has extensive experience from every angle, from marketing strategy and user experience to social media, paid media, and SEO.

  • Josh Bernhard

    Data Scientist at Nerd Wallet

    Josh has been sharing his passion for data for nearly a decade at all levels of university, and as Lead Data Science Instructor at Galvanize. He's used data science for work ranging from cancer research to process automation.

  • Dana Sheahen

    Content Developer

    Dana is an electrical engineer with a Masters in Computer Science from Georgia Tech. Her work experience includes software development for embedded systems in the Automotive Group at Motorola, where she was awarded a patent for an onboard operating system.

  • Mat Leonard

    Content Developer

    Mat is a former physicist, research neuroscientist, and data scientist. He did his PhD and Postdoctoral Fellowship at the University of California, Berkeley.

  • Anke Audenaert

    Instructor

    Anke led the development of Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.

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Marketing Analytics

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    Best Value
  • Learn

    Learn the fundamentals of analyzing marketing data.
  • Average Time

    On average, successful students take 3 months to complete this program.
  • Benefits include

    • Real-world projects from industry experts
    • Technical mentor support
    • Career services

Program Details

Program overview: Why should I take this program?
  • Why should I enroll?
    This Nanodegree program is an excellent introduction to the fundamentals of data and marketing analysis. You will leave with practical skills that you can apply in any job. These skills are also an excellent foundation for a career in marketing analysis, data analysis, and data science.
  • What jobs will this program prepare me for?
    This is an introductory program that is not designed to prepare you for a specific job. However it is well-suited for those those looking to apply data skills in their current roles. It is also a great first step on a journey to becoming a marketing analyst or data scientist. We have more courses that will pick up from where this course leaves off to help you become ready for a career in marketing or data science.
  • How do I know if this program is right for me?
    This Nanodegree program offers an ideal path for students new to marketing and data analysis. Data is a transformational force in every marketing team and business. Analysis of data has become a mandatory skill to have in order to provide value in any organization. This Nanodegree program offers an introduction to the world of data. By learning foundational marketing and analytics tools, you will be ready to advance in a career in marketing analytics.
Enrollment and admission
  • Do I need to apply? What are the admission criteria?
    There is no application. This Nanodegree program accepts everyone, regardless of experience and specific background.
  • What are the prerequisites for enrollment?
    There are no prerequisites for enrolling aside from basic computer skills and English proficiency. You should feel comfortable performing basic operations on your computer like opening files and folders, opening applications, and copying & pasting. Although no prior experience with Google Analytics is required, familiarity with the platform is useful.
Tuition and term of program
  • How is this Nanodegree program structured?
    The Marketing Analytics Nanodegree program is comprised of content and curriculum to support eight (8) projects. We estimate that students can complete the program in three (3) months, working 5-10 hours per week.
    Each project will be reviewed by the Udacity reviewer network. Feedback will be provided and if you do not pass the project, you will be asked to resubmit the project until it passes.
  • How long is this Nanodegree program?
    Access to this Nanodegree program runs for the length of time specified above. If you do not graduate within that time period, you will continue learning with month-to-month payments. See the Terms of Use and FAQs for other policies regarding the terms of access to our Nanodegree programs.
  • Can I switch my start date? Can I get a refund?
    Please see the Udacity Program FAQs for policies on enrollment in our programs.
Software and hardware: What do I need for this program?
  • What software and versions will I need in this program?
    To enroll, students will need a Gmail account to use Google Analytics.

Marketing Analytics

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