Search Engine Optimization (SEO)

Course

Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and analyze a website to give SEO recommendations.

Beginner

1 week

Real-world Projects

Completion Certificate

Last Updated July 30, 2024

Skills you'll learn:

Search engine optimization • SEO audits • Link building • Keyword lists

Prerequisites:

Branding strategy • Customer journey maps • Marketing channels

Course Lessons

Lesson 1

Introduction to SEO

Learn what Search Engine Optimization (SEO) entails, where SEO belongs in the customer journey, and how search engines work.

Lesson 2

Keywords

Learn the techniques that marketers use to make their sites as friendly as possible to search engines, including how to build and fine-tune your list of keywords.

Lesson 3

On-Site SEO: Optimize UX & Design

Find out how to use the elements of a site -- including source code, tags, URL structures and site navigation -- to build your onsite SEO.

Lesson 4

Off-Site SEO: Link-Building

Understand the principles of SEO further by using offsite optimization tactics, including link-building, a powerful SEO technique that you'll learn to use in your own campaign.

Lesson 5

SEO Audit

Learn how to conduct both a content and technical SEO audit, and how to avoid bad SEO practices.

Lesson 6 • Project

Conduct an SEO Audit

In this project, you'll analyze the findings of an SEO audit and offer and defend your top 5 recommendations for Search Engine Optimization.

Taught By The Best

Matt Bailey

Founder & Lead Trainer, SiteLogic

Matt is Founder and Lead Trainer at SiteLogic, and teaches Digital Marketing to the world's biggest brands and most recognized universities. With over 25 years in digital marketing and a Master of Education in Instructional Design, he is known for his dynamic training style and ability to simplify complexity.

Anke Audenaert

Instructor

Anke led the development of Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.

The Udacity Difference

Combine technology training for employees with industry experts, mentors, and projects, for critical thinking that pushes innovation. Our proven upskilling system goes after success—relentlessly.

Demonstrate proficiency with practical projects

Projects are based on real-world scenarios and challenges, allowing you to apply the skills you learn to practical situations, while giving you real hands-on experience.

Gain proven experience
Retain knowledge longer
Apply new skills immediately

Top-tier services to ensure learner success

Reviewers provide timely and constructive feedback on your project submissions, highlighting areas of improvement and offering practical tips to enhance your work.