Lesson 1
Introduction to SEO
Learn what Search Engine Optimization (SEO) entails, where SEO belongs in the customer journey, and how search engines work.
Search Engine Optimization (SEO)
Course
Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and analyze a website to give SEO recommendations.
Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and analyze a website to give SEO recommendations.
5 days
Real-world Projects
Completion Certificate
Last Updated March 10, 2023
No experience required
Course Lessons
Lesson 2
Keywords
Learn the techniques that marketers use to make their sites as friendly as possible to search engines, including how to build and fine-tune your list of keywords.
Lesson 3
On-Site SEO: Optimize UX & Design
Find out how to use the elements of a site -- including source code, tags, URL structures and site navigation -- to build your onsite SEO.
Lesson 4
Off-Site SEO: Link-Building
Understand the principles of SEO further by using offsite optimization tactics, including link-building, a powerful SEO technique that you'll learn to use in your own campaign.
Lesson 5
SEO Audit
Learn how to conduct both a content and technical SEO audit, and how to avoid bad SEO practices.
Lesson 6 • Project
Conduct an SEO Audit
In this project, you'll analyze the findings of an SEO audit and offer and defend your top 5 recommendations for Search Engine Optimization.
Taught By The Best
Matt Bailey
Founder & Lead Trainer, SiteLogic
Matt is Founder and Lead Trainer at SiteLogic, and teaches Digital Marketing to the world's biggest brands and most recognized universities. With over 25 years in digital marketing and a Master of Education in Instructional Design, he is known for his dynamic training style and ability to simplify complexity.
Anke Audenaert
Instructor
Anke led the development of Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.
Taught By The Best
Matt Bailey
Founder & Lead Trainer, SiteLogic
Matt is Founder and Lead Trainer at SiteLogic, and teaches Digital Marketing to the world's biggest brands and most recognized universities. With over 25 years in digital marketing and a Master of Education in Instructional Design, he is known for his dynamic training style and ability to simplify complexity.
Anke Audenaert
Instructor
Anke led the development of Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.
Get Started Today
Search Engine Optimization (SEO)