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Marketing Fundamentals


This course covers the fundamentals of digital marketing, including the what, why, where, when, and how of marketing your business to the appropriate audience.

This course covers the fundamentals of digital marketing, including the what, why, where, when, and how of marketing your business to the appropriate audience.


4 weeks

Real-world Projects

Completion Certificate

Last Updated February 22, 2024

Skills you'll learn:
Marketing objectives • Marketing channels • Target personas • Marketing fundamentals

No experience required

Course Lessons

Lesson 1

Introduction to Digital Marketing Framework

We provide a framework to help you make the right decisions in a digital marketing environment.

Lesson 2

Your Business Value

The journey begins with understanding the “what” you are marketing. Learn how to articulate a business model in a concise targeted way.

Lesson 3

Your Customer

Get to know this customer through empathy maps and hone in on your target by developing a user persona. Learn the different stages of the customer journey.

Lesson 4

Marketing Channels

There are many different ways to reach your customer at different stages in their journey, with an increasing number of marketing channels from which to choose.

Lesson 5

Marketing Objectives and Performance

Setting marketing objectives and measuring your progress toward them with Key Performance Indicators is a crucial step of the planning process.

Lesson 6

Plan Your Content

A marketer has a message and that message has to be communicated through great content. In this lesson, you learn how to plan and organize your content.

Lesson 7

Working in Digital Marketing Roles

We describe what it’s like to be a Digital Marketer and what skills recruiters look for in the recruiting process.

Lesson 8 • Project

Get Ready to Market

You will market a Udacity product or your company's product/service, summarize the business model of the company you work for, articulate the marketing objective, and develop a target persona.

Taught By The Best

Photo of Dawn Raquel Jensen

Dawn Raquel Jensen

VP of Customer Experience

Dawn has successfully utilized social media, marketing, training, and strategy skills throughout her career. She received her EMBA from the Quantic School of Business & Technology. Dawn resides as VP of Customer Experience & an Adjunct Professor in Social Media for Seminole State College.

Photo of Anke Audenaert

Anke Audenaert


Anke led the development of Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.

Photo of Daniel Kob

Daniel Kob


Dan is a digital media entrepreneur, visual storyteller, and Stanford MBA. He has worked in different roles in media, tech, and marketing in Europe and the US.

The Udacity Difference

Combine technology training for employees with industry experts, mentors, and projects, for critical thinking that pushes innovation. Our proven upskilling system goes after success—relentlessly.

Demonstrate proficiency with practical projects

Projects are based on real-world scenarios and challenges, allowing you to apply the skills you learn to practical situations, while giving you real hands-on experience.

  • Gain proven experience

  • Retain knowledge longer

  • Apply new skills immediately

Top-tier services to ensure learner success

Reviewers provide timely and constructive feedback on your project submissions, highlighting areas of improvement and offering practical tips to enhance your work.

  • Get help from subject matter experts

  • Learn industry best practices

  • Gain valuable insights and improve your skills