Lesson 1
Introduction to Digital Marketing Framework
We provide a framework to help you make the right decisions in a digital marketing environment.
Marketing Fundamentals
Course
This course covers the fundamentals of digital marketing, including the what, why, where, when, and how of marketing your business to the appropriate audience.
This course covers the fundamentals of digital marketing, including the what, why, where, when, and how of marketing your business to the appropriate audience.
4 weeks
Real-world Projects
Completion Certificate
Last Updated February 7, 2023
No experience required
Course Lessons
Lesson 2
Your Business Value
The journey begins with understanding the “what” you are marketing. Learn how to articulate a business model in a concise targeted way.
Lesson 3
Your Customer
Get to know this customer through empathy maps and hone in on your target by developing a user persona. Learn the different stages of the customer journey.
Lesson 4
Marketing Channels
There are many different ways to reach your customer at different stages in their journey, with an increasing number of marketing channels from which to choose.
Lesson 5
Marketing Objectives and Performance
Setting marketing objectives and measuring your progress toward them with Key Performance Indicators is a crucial step of the planning process.
Lesson 6
Plan Your Content
A marketer has a message and that message has to be communicated through great content. In this lesson, you learn how to plan and organize your content.
Lesson 7
Working in Digital Marketing Roles
We describe what it’s like to be a Digital Marketer and what skills recruiters look for in the recruiting process.
Lesson 8 • Project
Get Ready to Market
You will market a Udacity product or your company's product/service, summarize the business model of the company you work for, articulate the marketing objective, and develop a target persona.
Taught By The Best
Dawn Raquel Jensen
VP of Customer Experience
Dawn has successfully utilized social media, marketing, training, and strategy skills throughout her career. She received her EMBA from the Quantic School of Business & Technology. Dawn resides as VP of Customer Experience & an Adjunct Professor in Social Media for Seminole State College.
Anke Audenaert
Instructor
Anke led the development of Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.
Daniel Kob
Instructor
Dan is a digital media entrepreneur, visual storyteller, and Stanford MBA. He has worked in different roles in media, tech, and marketing in Europe and the US.
Taught By The Best
Dawn Raquel Jensen
VP of Customer Experience
Dawn has successfully utilized social media, marketing, training, and strategy skills throughout her career. She received her EMBA from the Quantic School of Business & Technology. Dawn resides as VP of Customer Experience & an Adjunct Professor in Social Media for Seminole State College.
Anke Audenaert
Instructor
Anke led the development of Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.
Daniel Kob
Instructor
Dan is a digital media entrepreneur, visual storyteller, and Stanford MBA. He has worked in different roles in media, tech, and marketing in Europe and the US.
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Marketing Fundamentals