Skills you'll learn:
Email contact formsEmail marketing metrics
Email Marketing
Course
Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.
Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.
Beginner
2 weeks
Last Updated July 31, 2024
Prerequisites:
User personasBranding strategyCustomer journey mapsMarketing fundamentalsMarketing channels
Beginner
2 weeks
Last Updated July 31, 2024
Skills you'll learn:
Email contact forms • Email marketing metrics • Email marketing content • Mailchimp
Prerequisites:
User personas • Branding strategy • Customer journey maps
Course Lessons
Lesson 1
Introduction to Email Marketing
In this introductory lesson, we'll learn what we're going to cover in this course, more about the history of email marketing, and when to use email marketing.
Lesson 2
Email List Generation
Learn how to build a subscriber list with contact forms and explore the double opt-in process. Unopened emails are a missed opportunity. In this lesson, you learn how to write subject lines, pre-headers, calls to action, and effective email copy.
Lesson 3
Create an Effective Email Campaign
Unopened emails are a missed opportunity. In this lesson, you learn how to write subject lines, pre-headers, calls to action, and effective email copy.
Lesson 4
Create an Email Plan
An email plan is necessary for developing a successful email marketing strategy. Learn how to create an email calendar and plan different types of email campaigns, like transactional and drip campaigns.
Lesson 5
Measure Results
Email marketing is never done. In this lesson, you learn how to analyze the results of your email campaign, how to use A/B testing to improve your content, and how to use segmentation to better target specific subscribers.
Lesson 6 • Project
Market with Email
In this project, you will create an email campaign plan, design a series of emails and A/B test variations, and finally measure campaign results to offer recommendations for improvement.
Lesson 7
Jobs in Email Marketing
Learn more about the different careers in the field of Email Marketing.
Taught By The Best
Jen Crompton
Digital Marketer and PR Professional
Jen is a digital marketer, writer, and PR professional that has worked with companies of every size across most industries. She formerly served as an adjunct at Philadelphia University and a mentor for Count Me In for Women's Economic Independence. Jen earned her degrees from Ursinus College and Rowan University.
Anke Audenaert
Instructor
Anke led the development of Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.
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