Lesson 1
Introduction to Marketing Data and Technology
This lesson will introduce you to the course, the prerequisites needed to be successful, and provide a preview of the project.
Marketing Data and Technology
Course
Measurability is what makes Digital Marketing uniquely powerful. Actions online can be tracked, and so can the effect of your digital marketing and advertising efforts. In this course, you'll learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition, engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.
Measurability is what makes Digital Marketing uniquely powerful. Actions online can be tracked, and so can the effect of your digital marketing and advertising efforts. In this course, you'll learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition, engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.
4 weeks
Real-world Projects
Completion Certificate
Last Updated July 19, 2023
No experience required
Course Lessons
Lesson 2
Marketing Data for Your Business
This lesson provides an overview of the types of data used in digital marketing and how data can shape business strategies.
Lesson 3
AB Testing and Attribution Models
In this lesson, you will learn how to track data along with the role that AB testing plays in digital marketing and how it can be used in conjunction with attribution models.
Lesson 4
Google Analytics (Part 1) - Getting Started & Audience
Google Analytics is a very powerful platform that can help you to understand and track how users interact with your website.
Lesson 5
Google Analytics (Part 2) - Acquisition, Behaviors, and Conversion Tracking
In this lesson, you will learn how to assess where your users came from in the first place, or, through which marketing channel you acquired them and how to understand your marketing channels.
Lesson 6
Marketing Technology and eCommerce
This lesson focuses on the various technologies used in digital marketing, including platforms and tools for eCommerce.
Lesson 7
The Future of Digital Marketing
In this lesson, you will learn about newly emerging marketing trends and technologies, and look at how agile marketing principles can be used in digital marketing.
Lesson 8 • Project
Draw Insights from Marketing Data
In this project, you'll explore marketing data to build data-driven insights for your marketing plans.
Taught By The Best
Benjamin Kepner
CEO
Benjamin is a CEO of Global Social Media Marketing, Udacity Instructor, Google For Education Certified Trainer, and Digital Workshop Center Google Ads & Google Analytics Instructor. Benjamin holds a B.B.A Marketing, International Business from the University of Georgia and 50 digital marketing certifications.
Anke Audenaert
Instructor
Anke led the development of Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.
Taught By The Best
Benjamin Kepner
CEO
Benjamin is a CEO of Global Social Media Marketing, Udacity Instructor, Google For Education Certified Trainer, and Digital Workshop Center Google Ads & Google Analytics Instructor. Benjamin holds a B.B.A Marketing, International Business from the University of Georgia and 50 digital marketing certifications.
Anke Audenaert
Instructor
Anke led the development of Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.
Get Started Today
Marketing Data and Technology