Free Course

App Marketing

by

Google

Your First 1,000 Users & Beyond

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About this Course

Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs. This course will help you organize a strategy of identifying your perfect user, find ways to connect with them and what you’ll say when you find them. This covers research, planning, execution and most importantly how to grow your user base.

This course is part of our Tech Entrepreneur Nanodegree Program, click here to learn more.

Course Cost
Free
Timeline
Approx. 2 weeks
Skill Level
Intermediate
Included in Course
  • Icon course 01 3edf6b45629a2e8f1b490e1fb1516899e98b3b30db721466e83b1a1c16e237b1 Rich Learning Content

  • Icon course 04 2edd94a12ef9e5f0ebe04f6c9f6ae2c89e5efba5fd0b703c60f65837f8b54430 Interactive Quizzes

  • Icon course 02 2d90171a3a467a7d4613c7c615f15093d7402c66f2cf9a5ab4bcf11a4958aa33 Taught by Industry Pros

  • Icon course 05 237542f88ede3178ac4845d4bebf431ddd36d9c3c35aedfbd92e148c1c7361c6 Self-Paced Learning

  • Icon course 03 142f0532acf4fa030d680f5cb3babed8007e9ac853d0a3bf731fa30a7869db3a Student Support Community

Course Leads

  • Lauren Castellano
    Lauren Castellano

    Instructor

  • Roni Bonjack
    Roni Bonjack

    Instructor

What You Will Learn

Lesson 1

Understand the User

  • Learn to define and create a targeted marketing plan for specific user segments.
  • Analyze your competitive advantages and disadvantages through market segmentation and learn how to position your product.
  • Conduct competitive analysis in order to create your unique value proposition.
Lesson 1

Understand the User

  • Learn to define and create a targeted marketing plan for specific user segments.
  • Analyze your competitive advantages and disadvantages through market segmentation and learn how to position your product.
  • Conduct competitive analysis in order to create your unique value proposition.
Lesson 2

Pre-launch

  • Create marketing goals in order to focus your marketing plan.
  • Start thinking about your distribution plan and consider what keywords work best for your goals.
  • Learn about the beta-testing community, and prepare your landing pages.
Lesson 2

Pre-launch

  • Create marketing goals in order to focus your marketing plan.
  • Start thinking about your distribution plan and consider what keywords work best for your goals.
  • Learn about the beta-testing community, and prepare your landing pages.
Lesson 3

Launch!

  • Prepare, launch, execute, and gain your first users.
  • Outline a go-to-market strategy and gain the know-how to execute on it.
  • Learn SEO (search engine optimization) skills to get your first 1000 users.
Lesson 3

Launch!

  • Prepare, launch, execute, and gain your first users.
  • Outline a go-to-market strategy and gain the know-how to execute on it.
  • Learn SEO (search engine optimization) skills to get your first 1000 users.
Lesson 4

Customer Acquisition

  • Learn about paid and free customer acquisition methods from AdWords.
  • An introduction to social marketing, email marketing and more.
Lesson 4

Customer Acquisition

  • Learn about paid and free customer acquisition methods from AdWords.
  • An introduction to social marketing, email marketing and more.
Lesson 5

Measurement Fundamentals

  • Learn to use data to iterate and optimize your marketing plan.
Lesson 5

Measurement Fundamentals

  • Learn to use data to iterate and optimize your marketing plan.

Prerequisites and Requirements

This course has no formal prerequisites, and you can complete this course using our aBarkment app as an example. But if you have your own product idea, we encourage you to explore our Product Design and Rapid Prototyping courses. You can leverage the mockups from those course to get even more out the instruction and exercises in this course.

See the Technology Requirements for using Udacity.

Why Take This Course

You’re going to come up with a plan to acquire users and grow! By the time you’re done, you will have a robust marketing plan, including a slide deck with a description of your value to your customers, how you stack up against competitors, who your target audience is, and to grow your customer base.

What do I get?
  • Instructor videos
  • Learn by doing exercises
  • Taught by industry professionals
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