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App Marketing

Course

This course will help you organize a strategy of identifying your perfect user, and teach you how to grow your user base by focusing your product on their needs.

This course will help you organize a strategy of identifying your perfect user, and teach you how to grow your user base by focusing your product on their needs.

Last Updated March 7, 2022

Prerequisites:

No experience required

Course Lessons

Lesson 1

Understand the User

Understand your users, develop a market segmentation plan, position your product, and create a value proposition.

Lesson 2

Pre-Launch

Learn how to prepare for a successful product launch with Steve Chen, co-founder of YouTube.

Lesson 3

Launch!

Manage the launch process by creating a strong social media presence, getting media attention, and building your user base.

Lesson 4

Customer Acquisition

Grow your customer base through Google AdWords, direct media buying, social platforms, email campaigns, and other channels.

Lesson 5

Measurement Fundamentals

Track the performance of your marketing plan by analyzing data and collecting user feedback.

Taught By The Best

Photo of Lauren Castellano

Lauren Castellano

Instructor

Photo of Roni Bonjack

Roni Bonjack

Instructor

The Udacity Difference

Combine technology training for employees with industry experts, mentors, and projects, for critical thinking that pushes innovation. Our proven upskilling system goes after success—relentlessly.

Demonstrate proficiency with practical projects

Projects are based on real-world scenarios and challenges, allowing you to apply the skills you learn to practical situations, while giving you real hands-on experience.

  • Gain proven experience

  • Retain knowledge longer

  • Apply new skills immediately

Top-tier services to ensure learner success

Reviewers provide timely and constructive feedback on your project submissions, highlighting areas of improvement and offering practical tips to enhance your work.

  • Get help from subject matter experts

  • Learn industry best practices

  • Gain valuable insights and improve your skills

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