Lesson 1
Understand the User
Understand your users, develop a market segmentation plan, position your product, and create a value proposition.
Course
This course will help you organize a strategy of identifying your perfect user, and teach you how to grow your user base by focusing your product on their needs.
This course will help you organize a strategy of identifying your perfect user, and teach you how to grow your user base by focusing your product on their needs.
Last Updated March 7, 2022
No experience required
Lesson 1
Understand the User
Understand your users, develop a market segmentation plan, position your product, and create a value proposition.
Lesson 2
Pre-Launch
Learn how to prepare for a successful product launch with Steve Chen, co-founder of YouTube.
Lesson 3
Launch!
Manage the launch process by creating a strong social media presence, getting media attention, and building your user base.
Lesson 4
Customer Acquisition
Grow your customer base through Google AdWords, direct media buying, social platforms, email campaigns, and other channels.
Lesson 5
Measurement Fundamentals
Track the performance of your marketing plan by analyzing data and collecting user feedback.
Lauren Castellano
Instructor
Roni Bonjack
Instructor
Lauren Castellano
Instructor
Roni Bonjack
Instructor
Get Started Today