Digital Advertising

In this introductory overview on the course, you'll meet your instructor, and discuss more about what you'll learn, the project, and what tools you'll use.

In this lesson on Audience Fundamentals, we will introduce you to key concepts and fundamentals for reaching audiences in digital advertising.

In this lesson on Multichannel Ad Formats, we will review the different types of ads that advertisers can create to engage audiences who are consuming digital content across a variety of devices.

In this lesson on programmatic ad technology, we will explore how the use of automated technology enables advertisers to buy and measure digital ads delivered across publishers.

In this lesson on campaign planning, Walkthrough a framework for planning an effective campaign and introduce you to display and video advertising through the Google Display Network and Youtube.

In the final lesson on Campaign Management, we will show you how to efficiently create your campaigns and deliver successful outcomes for your advertising goal using Google Ads' self-service features.

An overview of the kind of jobs you can find in Display Advertising.