Lesson 1
Introduction to Digital Advertising
In this introductory overview on the course, you'll meet your instructor, and discuss more about what you'll learn, the project, and what tools you'll use.
Digital Advertising
Course
This course is about effectively engaging audiences with digital advertising across websites, mobile apps, streaming videos and other types of digital content through programmatic technology, campaign planning frameworks, and the Google Ads self-serve campaign management platform. Consumers are increasingly spending more of their time online through a variety of connected devices. Advertisers can now promote their products or services through targeted display, video and audio ads in a way that is non-disruptive - and increasingly integrated into the digital experience for these customers.
This course is about effectively engaging audiences with digital advertising across websites, mobile apps, streaming videos and other types of digital content through programmatic technology, campaign planning frameworks, and the Google Ads self-serve campaign management platform. Consumers are increasingly spending more of their time online through a variety of connected devices. Advertisers can now promote their products or services through targeted display, video and audio ads in a way that is non-disruptive - and increasingly integrated into the digital experience for these customers.
Beginner
4 weeks
Real-world Projects
Completion Certificate
Last Updated February 22, 2024
Google ads • Native advertising • Ad campaign management • Audience targeting
Marketing channels • Marketing objectives • Marketing metrics
Course Lessons
Lesson 2
Audience Fundamentals
In this lesson on Audience Fundamentals, we will introduce you to key concepts and fundamentals for reaching audiences in digital advertising.
Lesson 3
Multichannel Formats
In this lesson on Multichannel Ad Formats, we will review the different types of ads that advertisers can create to engage audiences who are consuming digital content across a variety of devices.
Lesson 4
Programmatic Technology
In this lesson on programmatic ad technology, we will explore how the use of automated technology enables advertisers to buy and measure digital ads delivered across publishers.
Lesson 5
Campaign Planning
In this lesson on campaign planning, Walkthrough a framework for planning an effective campaign and introduce you to display and video advertising through the Google Display Network and Youtube.
Lesson 6
Campaign Management
In the final lesson on Campaign Management, we will show you how to efficiently create your campaigns and deliver successful outcomes for your advertising goal using Google Ads' self-service features.
Lesson 7 • Project
Plan a Multichannel Ad Campaign
Put your campaign planning and management skills to use in a real-world example of digital advertising on the Google Display network and Youtube.
Lesson 8
Jobs in Display Advertising
An overview of the kind of jobs you can find in Display Advertising.
Taught By The Best
John Triggs
Product Leader
John is a product leader who helps businesses connect with customers through digital marketing technology. He has led teams at Amazon, Capital One, comScore and has helped clients achieve marketing goals through digital automation, personalization and insights. He has a Duke MBA and a UVA Systems Engineering degree.
Anke Audenaert
Instructor
Anke led the development of Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.
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Digital Advertising
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