Digital Marketing Fluency

We will take you on a journey through the evolving digital marketing landscape. This course will teach the fundamentals to help you navigate and thrive in this fast-growing field.

We provide a framework to help you make the right decisions in a digital marketing environment.

The journey begins with understanding the “what” you are marketing. Learn how to articulate a business model in a concise targeted way.

Get to know this customer through empathy maps and hone in on your target by developing a user persona. Learn the different stages of the customer journey.

There are many different ways to reach your customer at different stages in their journey, with an increasing number of marketing channels from which to choose.

Setting marketing objectives and measuring your progress toward them with Key Performance Indicators is a crucial step of the planning process.