Lesson 1
Welcome to Digital Marketing
We will take you on a journey through the evolving digital marketing landscape. This course will teach the fundamentals to help you navigate and thrive in this fast-growing field.
Digital Marketing Fluency
Course
Becoming a digital marketer is a journey - let us be your guide. In this course, we give you a framework to help you organize and plan your approach.
Becoming a digital marketer is a journey - let us be your guide. In this course, we give you a framework to help you organize and plan your approach.
Skills
Digital Marketing Fluency
Fluency
3 hours
Completion Certificate
Last Updated September 8, 2022
No experience required
Course Lessons
Lesson 2
The Digital Marketing Framework
We provide a framework to help you make the right decisions in a digital marketing environment.
Lesson 3
What: Your Business
The journey begins with understanding the “what” you are marketing. Learn how to articulate a business model in a concise targeted way.
Lesson 4
Who & When: Your Customer
Get to know this customer through empathy maps and hone in on your target by developing a user persona. Learn the different stages of the customer journey.
Lesson 5
Where: Marketing Channels
There are many different ways to reach your customer at different stages in their journey, with an increasing number of marketing channels from which to choose.
Lesson 6
Why: Marketing Objectives & KPIs
Setting marketing objectives and measuring your progress toward them with Key Performance Indicators is a crucial step of the planning process.
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Digital Marketing Fluency