Lesson 1
Welcome to Digital Marketing
We will take you on a journey through the evolving digital marketing landscape. This course will teach the fundamentals to help you navigate and thrive in this fast-growing field.
Course
Becoming a digital marketer is a journey - let us be your guide. In this course, we give you a framework to help you organize and plan your approach.
Becoming a digital marketer is a journey - let us be your guide. In this course, we give you a framework to help you organize and plan your approach.
Fluency
3 hours
Completion Certificate
Last Updated September 8, 2022
Skills you'll learn:
Prerequisites:
No experience required
Lesson 1
We will take you on a journey through the evolving digital marketing landscape. This course will teach the fundamentals to help you navigate and thrive in this fast-growing field.
Lesson 2
We provide a framework to help you make the right decisions in a digital marketing environment.
Lesson 3
The journey begins with understanding the “what” you are marketing. Learn how to articulate a business model in a concise targeted way.
Lesson 4
Get to know this customer through empathy maps and hone in on your target by developing a user persona. Learn the different stages of the customer journey.
Lesson 5
There are many different ways to reach your customer at different stages in their journey, with an increasing number of marketing channels from which to choose.
Lesson 6
Setting marketing objectives and measuring your progress toward them with Key Performance Indicators is a crucial step of the planning process.
Combine technology training for employees with industry experts, mentors, and projects, for critical thinking that pushes innovation. Our proven upskilling system goes after success—relentlessly.
Demonstrate proficiency with practical projects
Projects are based on real-world scenarios and challenges, allowing you to apply the skills you learn to practical situations, while giving you real hands-on experience.
Gain proven experience
Retain knowledge longer
Apply new skills immediately
Top-tier services to ensure learner success
Reviewers provide timely and constructive feedback on your project submissions, highlighting areas of improvement and offering practical tips to enhance your work.
Get help from subject matter experts
Learn industry best practices
Gain valuable insights and improve your skills
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