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Digital Marketing Fluency

Course

Becoming a digital marketer is a journey - let us be your guide. In this course, we give you a framework to help you organize and plan your approach.

Becoming a digital marketer is a journey - let us be your guide. In this course, we give you a framework to help you organize and plan your approach.

Fluency

3 hours

Completion Certificate

Last Updated September 8, 2022

Skills you'll learn:
Digital Marketing Fluency
Prerequisites:

No experience required

Course Lessons

Lesson 1

Welcome to Digital Marketing

We will take you on a journey through the evolving digital marketing landscape. This course will teach the fundamentals to help you navigate and thrive in this fast-growing field.

Lesson 2

The Digital Marketing Framework

We provide a framework to help you make the right decisions in a digital marketing environment.

Lesson 3

What: Your Business

The journey begins with understanding the “what” you are marketing. Learn how to articulate a business model in a concise targeted way.

Lesson 4

Who & When: Your Customer

Get to know this customer through empathy maps and hone in on your target by developing a user persona. Learn the different stages of the customer journey.

Lesson 5

Where: Marketing Channels

There are many different ways to reach your customer at different stages in their journey, with an increasing number of marketing channels from which to choose.

Lesson 6

Why: Marketing Objectives & KPIs

Setting marketing objectives and measuring your progress toward them with Key Performance Indicators is a crucial step of the planning process.

The Udacity Difference

Combine technology training for employees with industry experts, mentors, and projects, for critical thinking that pushes innovation. Our proven upskilling system goes after success—relentlessly.

Demonstrate proficiency with practical projects

Projects are based on real-world scenarios and challenges, allowing you to apply the skills you learn to practical situations, while giving you real hands-on experience.

  • Gain proven experience

  • Retain knowledge longer

  • Apply new skills immediately

Top-tier services to ensure learner success

Reviewers provide timely and constructive feedback on your project submissions, highlighting areas of improvement and offering practical tips to enhance your work.

  • Get help from subject matter experts

  • Learn industry best practices

  • Gain valuable insights and improve your skills