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  • Time
    3 Months

    Study 10 hrs/week and complete in 3 mo.

  • Prerequisites
    No Experience Required
  • Estimated Salary

    Based on US job data

In Collaboration With
  • Facebook
  • Google
  • Hootsuite
  • HubSpot
  • MailChimp
  • Moz
Cardboard

Why Take This Nanodegree Program?

This program offers you the opportunity to master platform-specific skills valued by top employers, while at the same time establishing a broad-based understanding of the whole digital marketing ecosystem. After graduating, you’ll be ready to join a large corporation or a small firm, or even go independent as a freelance digital marketer.

Icon arrow stat 6b74daf4d5d4e62393443f2cf05159bec7d8c10da1649dca40121b73c78dbcd3

$70B
spent on digital marketing in U.S.

Features 1

A 360-degree Approach

Our expert content partners represent the entire digital marketing ecosystem, and this program instills a 360-degree understanding of the field. You’ll cover the full range of digital marketing specialties, and build a broad foundation that will make you an invaluable addition to any company seeking digital marketing expertise.

Features 2

Real-world Projects

In this unique program, you’ll get to run live campaigns on major marketing platforms. You’ll learn and apply new techniques, analyze results, produce actionable insights, and build a dynamic portfolio of work. You’ll benefit from supportive mentoring and rigorous project review, and our expert partners, who together comprise the absolute cutting-edge of digital marketing expertise, will teach you in the classroom, and engage with you during online events.

Meet Your Instructors

Anke Audenaert
Anke Audenaert

Instructor

Anke is the team lead for the Digital Marketing Nanodegree program at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.

Daniel Kob
Daniel Kob

Instructor

Dan is a digital media entrepreneur, visual storyteller, and Stanford MBA. He has worked in different roles in media, tech, and marketing in Europe and the US.

Julia Aspinal
Julia Aspinal

Instructor

Julia is a digital marketer, front-end engineer, and former Teach for America teacher. She has worked in marketing, product management, and web development roles at Scholastic, Udacity, and other companies.

What You Will Learn

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Prerequisite Knowledge

Students should have basic computer skills and be comfortable navigating online.

Need to Prepare?

You need to have a Gmail and a Facebook account to complete the projects.

  • Course 1

    Marketing Fundamentals

    In this course, we give you a framework to help you organize and plan your marketing approach. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree program as examples of how to apply what you learn in both B2C and B2B contexts.

  • Course 2

    Content Strategy

    Content is at the core of all marketing activity. In this course you learn how to plan your content marketing, how to develop content that works well for your target audience, and how to measure its impact.

  • Course 3

    Social Media Marketing

    Social Media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform.

  • Course 4

    Social Media Advertising with Facebook

    Cutting through the noise in Social Media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience.

  • Course 5

    Search Engine Optimization (SEO)

    Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link-building campaign

  • Course 6

    Search Engine Marketing with Adwords

    Optimizing visibility in search engine results is an essential part of Digital Marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using AdWords by Google.

  • Course 7

    Display Advertising

    Display advertising is a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, you learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Adwords by Google.

  • Course 8

    Email Marketing

    Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.

  • Course 9

    Measure and Optimize with Google Analytics

    Actions online can be tracked, and so can the effect of your digital marketing efforts. In this course, you learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition and engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.

Projects You Will Build

Project 1 - Prepare to Market
Project 1

Prepare to Market

In this first project, you’ll prepare for your new role as a digital marketer. You’ll market a B2C or B2B product, summarize the business model of the company, articulate the marketing objective, and develop a target persona for the product you choose to market.

Articulate your objective and build a target persona for your product.

Project 2 - Market your Content
Project 2

Market your Content

In this project you’ll learn to produce and market content about a subject you know very well–yourself! First you are going to write a blog post. Next, you’ll craft social media posts for three social platforms to share your blog post with your audience.

Write a blog post and distribute it across social platforms.

Project 3 - Run a Facebook Campaign
Project 3

Run a Facebook Campaign

In this project, you’ll create, manage, and monitor an advertising campaign on Facebook for a B2C or B2B product. While the campaign is live on Facebook, you’ll test and optimize your campaign to achieve the best ROI possible.

Create, manage and monitor a real-world Facebook ad campaign.

Project 4 - Search Engine Optimization (SEO) Audit
Project 4

Search Engine Optimization (SEO) Audit

In this project, you’ll audit a website and recommend actions to optimize its ranking in search engine results. You’ll recommend a target keyword list, evaluate the design and the UX of the site, and recommend improvements.

Recommend a target keyword list and optimize the design and UX of a website for search.

Project 5 - Run an Adwords Campaign
Project 5

Run an Adwords Campaign

In this project, you’ll create, execute, and monitor a search engine marketing campaign on the AdWords platform for a B2C or a B2B product. While your campaign is live, you’ll test, monitor, and optimize your results for the best possible return on investment (ROI).

Create, manage and monitor a real-world AdWords campaign.

Project 6 - Evaluate a Display Advertising Campaign
Project 6

Evaluate a Display Advertising Campaign

In this project, you’ll evaluate the results of a display advertising campaign and create a presentation of the results for management. Your summary will include the targeting strategy, creatives used, the results of the campaign, and recommendations on how to improve the campaign.

Evaluate, summarize and present the results of a display campaign.

Project 7 - Market with Email
Project 7

Market with Email

In this project, you will plan and prepare an email marketing campaign for a B2C or a B2B product. You will write an email, and evaluate the results of an email campaign.

Write copy, evaluate and optimize the results for an email marketing campaign.

Project 8 - Create your Digital Marketing Portfolio
Project 8

Create your Digital Marketing Portfolio

In your final project, you’ll summarize the different marketing campaigns you have executed, and reflect on the results. You’ll evaluate the ROI of your campaigns, compare the results across platforms, then formulate recommendations for future marketing action and budget allocation.

Summarize, evaluate and create a presentation of your marketing campaigns!

“Graduates of this program are going to be hot commodities when it comes to applying for digital marketing jobs. Our collaboration with Udacity, and our focus on providing hands-on practical knowledge, virtually guarantees it.”

— Avinash Kaushik, Digital Marketing Advocate, Google

FAQ — Digital Marketing Nanodegree Program

Program Highlights

  • Why should I enroll in this program?

    Graduates of this program will emerge with a valuable holistic understanding of how digital marketing works, and why it’s so important. This is made possible by partnerships with industry leaders like Google, Facebook, HubSpot, Hootsuite, Moz, and MailChimp, who together power innovation across the entire digital marketing ecosystem. Digital marketers are in high demand, but it is also a crowded field. To launch or advance a successful career, you must differentiate yourself with multi-platform fluency, and have real-world experience with the most important tools and platforms. This unique program ensures you learn exactly the skills you’ll need to succeed.

  • What kinds of topics will the program cover?

    Our commitment to equipping you with a 360-degree understanding of the whole digital marketing world means we cover a broad array of topics to ensure you build the best foundation for success, including: Marketing Fundamentals, Content Marketing, Social Media Marketing and Advertising, Search Engine Marketing and Optimization, Display and Video Advertising, Email Marketing, Measurement and Optimization, and more.

  • Will we have the opportunity to test out what we are learning in real-world environments?

    Yes! You’ll run live advertising campaigns on major digital platforms, analyze and optimize the results, and produce actionable insights based on your analyses. At the end of this program, you will have a digital marketing portfolio that showcases your real-world experience.

  • Who are your partners and how are they involved?

    We have partnered with Google, Facebook, HubSpot, Hootsuite, Moz, and MailChimp to build a curriculum that ensures students are fluent with all the most important platforms and tools. Experts from these companies provide valuable and exclusive insights in the classroom, and students additionally have the opportunity to engage directly with these experts through interactive online events.

  • What jobs will this program prepare me for?

    Because of our holistic approach, program graduates will be uniquely prepared to fill a wide array of digital marketing roles. These include: Social media analyst, Social media manager, Social media community manager, Social media coordinator, Social media marketer, Social media strategist, SEO manager, SEO analyst, SEO partnership specialist, SEO strategist, Digital marketing manager, Internet marketing manager, Website optimization manager, SEM analyst, SEM manager, SEM marketing coordinator, Search analyst, Paid search marketing manager, Digital marketing manager, Head of growth and acquisition, Email marketing manager.

    For market salary details, please visit Paysa.

  • Who are the hiring partners?

    Our inaugural hiring partners are Capital One, Rakuten and Zalando

  • I enrolled today, when will I have access to my program?

    If you enroll by May 7th, you can still be part of the May term. The classroom will open on May 8th.

    If you want to enroll in a future term, new terms will begin on the second Monday of each ensuing month. Enrollment for each term will close one day before that term begins.

Program Structure

  • What is a Nanodegree Program?

    To read more about our Nanodegree program structure, please refer to Udacity FAQ.

  • Is this program online, in-person, or some combination of both?

    The program is online, and students interact with peers, mentors, coaches, and instructors in our virtual classrooms, in forums, and on Slack.

  • Due to the online nature of the Udacity Classroom, will I need to be available online at specific times for my Digital Marketing Nanodegree program?

    The Digital Marketing Nanodegree content is available online globally 24/7 in your Udacity classroom. Program resources (such as forums, Slack community and in-classroom mentors) are also available online.

    Specific online live events will be announced in advance. They are optional and will also be made available to all students after they occur.

  • Will there be a Nanodegree Plus version of this program, with the job guarantee?

    We are not offering Nanodegree Plus for this program. Ultimately, our goal is to extend Nanodegree Plus to other Nanodegree programs. Based on early work, we know graduates from our programs have found rewarding employment based on their Nanodegree credential. We are starting with this subset and will soon grow the initiative more broadly.

  • Will there be Udacity Connect sessions held for this Nanodegree program?

    Due to the singular nature of this curriculum, we will not be supporting Connect sessions for the Digital Marketing Nanodegree program. While students of this program are of course welcome to attend Connect sessions, we will not be able to provide curriculum support at the sessions, nor will there be session leads onsite who are equipped to provide specific program guidance and input.

  • I know you offer the opportunity for students to pause their studies in other Nanodegree programs; will that be an option for this program?

    The fixed-term nature of the program, and the need for maintaining a consistent and stable student body throughout, precludes offering the option to pause your studies.

  • Is this program self-paced?

    This is a unique, three-month program that requires students to keep pace with their peers throughout the duration of the program.

  • How many hours a week should I expect to spend on my coursework, in order to succeed in this program?

    Between instructional content, quizzes, projects, and other course-related activity, we estimate that investing 10 hours/week will enable you to proceed through the program at a successful pace.

  • Will I have access to the material even after the term ends?

    Students who graduate by their term deadline will have access to that term’s material indefinitely.

  • Deadline Policy

    When we use the term "deadline" with regards to Nanodegree program projects, we use it in one of two ways:

    • A final deadline for passing all projects

    • Ongoing suggested deadlines for individual projects

    It is very important to understand the distinctions between the two, as your progress in the program is measured against the deadlines we've established. Please see below for an explanation of what each usage means.

  • A final deadline for passing all projects

    Passing a project in this context means that a Udacity Reviewer has marked your project as "Meets Specifications." In order to graduate, you have to pass all projects by the last day of the term.

    If you do not pass all projects by the last day of the term, the following happens: you will not be eligible for career services, events with hiring partners, or other career related activities.

  • Ongoing suggested deadlines for individual projects

    The deadlines you see in your classroom are suggestions for when you should ideally pass each project. They are meant to help keep you on track so that you maintain an appropriate pace throughout the program–one that will see you graduate on time!

    Please note that you can submit your project as many times as you need to. There are no penalties if you miss these deadlines. However, you will be at risk of not passing all projects on time if you miss these deadlines, and fall behind, so it is a recommended best practice to try and meet each suggested deadline.

Tuition

  • Why does the Digital Marketing Nanodegree program have students pay the full course in advance vs. a monthly payment format like other Nanodegree programs?

    Given the specialized curriculum of the Digital Marketing Nanodegree program—and the resources required to provide this kind of educational opportunity—it is critical that we know exactly how many students we’ll be supporting and teaching. It’s important that this student body remains consistent and stable throughout the duration of the program as they work together as a group.

  • Are there additional costs to this program?

    No, the one-time payment covers everything you need to successfully complete all the Nanodegree program requirements.

  • Is there a free trial period for this program?

    There is no free trial period for this program.

    Students have a 7-day window from the day they receive access to the program, the first day of their class, to un-enroll and request a refund. To request a refund, contact us via https://www.udacity.com/contact.

  • Are graduates of this Nanodegree program eligible for the 50% tuition refund offer?

    Digital Marketing Nanodegree program graduates are not eligible to receive this tuition refund upon completion of their studies.

  • How many scholarships are awarded?

    We are not currently offering scholarships for the Digital Marketing Nanodegree. Scholarship opportunities change on an ongoing basis. If you have questions, please contact scholarships@udacity.com.

Contact Us

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