• Time
    3 Months

    Study 10 hrs/week and complete in 3 mo.

  • Classroom Opens
    October 16, 2017

    Classroom opens in 21 days.

  • Prerequisites
    No Experience Required
  • Student Rating

    View all reviews ()

  • Estimated Salary

    Based on US job data

In Collaboration With
  • Facebook
  • Google
  • Hootsuite
  • HubSpot
  • MailChimp
  • Moz
Cardboard

Why Take This Nanodegree Program?

This program offers you the opportunity to master platform-specific skills valued by top employers, while at the same time establishing a broad-based understanding of the whole digital marketing ecosystem. After graduating, you’ll be ready to join a large corporation or a small firm, or even go independent as a freelance digital marketer.

Icon arrow stat

$70B
spent on digital marketing in U.S.

Features 1

A 360-degree Approach

Our expert content partners represent the entire digital marketing ecosystem, and this program instills a 360-degree understanding of the field. You'll cover the full range of digital marketing specialties, and build a broad foundation that will make you an invaluable addition to any company seeking digital marketing expertise.

Features 2

Real-world Projects*

In this unique program, you'll get to run live campaigns on major marketing platforms. You'll learn and apply new techniques, analyze results, produce actionable insights, and build a dynamic portfolio of work. You'll benefit from supportive mentoring and rigorous project review, and our expert partners, who together comprise the absolute cutting-edge of digital marketing expertise, will teach you in the classroom, and engage with you during online events.

*Only available in the Nanodegree Program

Meet Your Instructors

Anke Audenaert
Anke Audenaert

Instructor

Anke is the team lead for the Digital Marketing Nanodegree program at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.

Daniel Kob
Daniel Kob

Instructor

Dan is a digital media entrepreneur, visual storyteller, and Stanford MBA. He has worked in different roles in media, tech, and marketing in Europe and the US.

Julia Aspinal
Julia Aspinal

Instructor

Julia is a digital marketer, front-end engineer, and former Teach for America teacher. She has worked in marketing, product management, and web development roles at Scholastic, Udacity, and other companies.

What You Will Learn

Download Syllabus

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Syllabus

Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run Adwords campaigns and advertise on Facebook. Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.

Learn content & social media marketing, SEO & SEM, display & video advertising, email marketing & Google Analytics

See Details

3 months to complete

Prerequisite Knowledge

Students should have basic computer skills and be comfortable navigating online.

  • Marketing Fundamentals

    In this course, we give you a framework to help you organize and plan your marketing approach. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree program as examples of how to apply what you learn in both B2C and B2B contexts.

    Icon project Prepare to Market
  • Content Strategy

    Content is at the core of all marketing activity. In this course you learn how to plan your content marketing, how to develop content that works well for your target audience, and how to measure its impact.

  • Social Media Marketing

    Social Media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform.

    Icon project Market your Content
  • Social Media Advertising with Facebook

    Cutting through the noise in Social Media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience.

    Icon project Run a Facebook Campaign
  • Search Engine Optimization (SEO)

    Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link-building campaign

    Icon project Search Engine Optimization (SEO) Audit
  • Search Engine Marketing with Adwords

    Optimizing visibility in search engine results is an essential part of Digital Marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using AdWords by Google.

    Icon project Search Engine Optimization (SEO) Audit
  • Display Advertising

    Display advertising is a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, you learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Adwords by Google.

  • Email Marketing

    Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.

    Icon project Market with Email
  • Measure and Optimize with Google Analytics

    Actions online can be tracked, and so can the effect of your digital marketing efforts. In this course, you learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition and engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.

    Icon project Create your Digital Marketing Portfolio

“Graduates of this program are going to be hot commodities when it comes to applying for digital marketing jobs. Our collaboration with Udacity, and our focus on providing hands-on practical knowledge, virtually guarantees it.”

— Avinash Kaushik, Digital Marketing Advocate, Google

Student Reviews

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Career Advancement
Nanodegree Program
$999

total

A full-immersion, full-feature learning experience perfect for someone seeking a digital marketing career after graduation. Real-world projects, expert reviews, mentors, forums, and personalized career support, plus access to hiring partners.

Independent Study
Self-Study
$599

total

A lean, curriculum-only opportunity to pursue skills mastery through independent study. World-class learning materials for marketers who opt out of projects, reviews, and mentorship to focus solely on learning specific skills and tools.

Enroll Now

Self-Study enrollees can upgrade to the Nanodegree program at any time for an additional cost. For details, see the FAQ.

Choose the learning model that's right for you!

The Nanodegree program is a full-immersion, full-feature learning experience perfect for someone seeking a digital marketing career after graduation.

If you're a working digital marketer who wants to skill up, add a specialty, or refresh your skills with cutting-edge content, consider the Self-Study model. This is also a good choice if you want more schedule flexibility, or need to watch your budget.

Nano-degree
Self-Study
Content and Community

Access to learning content World-class digital marketing courses, taught by expert teachers in collaboration with experts from Facebook, Hootsuite, Moz, and more.

Live Q&A sessions with industry experts

Real-world projects

Forums Engagement platform supported by expert mentors.

Personalized Support

Mentorship Your own assigned mentor, who helps answer questions and monitors progress through the program.

Personalized feedback on projects

Career services Expert advice on resumes, interviewing and networking, to help you prepare for the job market.

Additional Features

Nanodegree credential

FAQ

  • Why should I enroll in this program?

    Graduates of this program will emerge with a valuable holistic understanding of how digital marketing works, and why it's so important. This is made possible by partnerships with industry leaders like Google, Facebook, HubSpot, Hootsuite, Moz, and MailChimp, who together power innovation across the entire digital marketing ecosystem. Digital marketers are in high demand, but it is also a crowded field. To launch or advance a successful career, you must differentiate yourself with multi-platform fluency, and have real-world experience with the most important tools and platforms. This unique introductory program ensures you learn exactly the skills you'll need to succeed.

See More Questions

Become a Digital Marketer

Enroll today, and start putting your skills to work!

Enroll Now
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