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Udacity
Udacity

How to Become a Digital Marketer

Nanodegree Program

Meet the growing demand for skilled digital marketers by learning the latest technologies for building impactful marketing strategies.

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04Days07Hrs11Min20Sec

  • Estimated time
    3 Months

    At 10 hrs/week

  • Enroll by
    March 29, 2023

    Get access to classroom immediately on enrollment

  • Skills acquired
    Google Ads, Search engine optimization, A/B testing, Facebook Ads

What you will learn

  1. Digital Marketing

    Estimated 3 months to complete

    You’ll master the skills necessary to level up your tech career. Learn digital marketing concepts including value propositions, marketing objectives, KPIs, targeted personas, customer journeys, marketing channels, content strategy, and more.

    Related Nanodegree programs

    Prerequisite knowledge

    No experience required.

    1. Marketing Fundamentals

      Building a digital marketing strategy is a journey—let us be your guide. In this course, we offer a framework to help you define your business’s value proposition and branding, while mapping out your customer journey, content strategy, and channels to achieve your business goals.

    2. Marketing Data and Technology

      In this course, you’ll learn the value of marketing data and trending technologies. By the end, you’ll understand how popular marketing analytics tools, such as Google Analytics, can help you understand your audience, measure the success of your acquisition, understand engagement efforts, and evaluate your user’s conversions to your goals.

    3. Social Media Marketing (Elective)

      Social media has become one of the most powerful marketing tools available. In this course, you’ll learn more about the differences between commonly used social media platforms and the importance of planning. Plus, you’ll become familiar with managing your social media presence, building community, leveraging organic and paid, creating effective content for multiple platforms, and generating campaigns.

    4. SEO Essentials (Elective)

      Search engines are an essential part of the online experience. Learn how websites are optimized in search engine results using link-building, keywords, and UX design. Then conduct a search engine optimization audit in which you’ll offer recommendations for improving a website.

    5. Search Engine Marketing (Elective)

      Optimizing visibility in search engine results is an essential part of online marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you’ll learn how to create, execute, and optimize an ad campaign using Google Ads.

    6. Digital Advertising (Elective)

      Display advertising was the first form of advertising on the web. It’s still a powerful marketing tool, strengthened by technology advancements with mobile, video, and targeting. In this course, you’ll learn about display advertising: how it is bought and sold, how to set up a campaign using Google Ads, and how to effectively reach audiences across multiple channels.

    7. Email Marketing (Elective)

      Email is an effective marketing channel, especially at the conversion and retention stages of the customer journey. In this course, you’ll learn how to create an email marketing strategy, execute email campaigns, and measure the results.

All our programs include

  • Real-world projects from industry experts

    With real-world projects and immersive content built in partnership with top-tier companies, you’ll master the tech skills companies want.

  • Technical mentor support

    Our knowledgeable mentors guide your learning and are focused on answering your questions, motivating you, and keeping you on track.

  • Career services

    You’ll have access to Github portfolio review and LinkedIn profile optimization to help you advance your career and land a high-paying role.

  • Flexible learning program

    Tailor a learning plan that fits your busy life. Learn at your own pace and reach your personal goals on the schedule that works best for you.

Program offerings

  • Class Content

    • Content Co-created with Facebook
    • Real-world projects
    • Project reviews
    • Project feedback from experienced reviewers

  • Student services

    • Technical mentor support
    • Student community

  • Career services

    • Github review
    • Linkedin profile optimization

Succeed with personalized services.

We provide services customized for your needs at every step of your learning journey to ensure your success.

Get timely feedback on your projects.

  • Personalized feedback
  • Unlimited submissions and feedback loops
  • Practical tips and industry best practices
  • Additional suggested resources to improve
  • 1,400+

    project reviewers

  • 2.7M

    projects reviewed

  • 88/100

    reviewer rating

  • 1.1 hours

    avg project review turnaround time

Learn with the best.

Learn with the best.

  • Anke Audenaert

    Instructor

    Anke led the development of Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.

  • Daniel Kob

    Instructor

    Dan is a digital media entrepreneur, visual storyteller, and Stanford MBA. He has worked in different roles in media, tech, and marketing in Europe and the US.

  • Dawn Raquel Jensen

    VP of Customer Experience

    Dawn has successfully utilized social media, marketing, training, and strategy skills throughout her career. She received her EMBA from the Quantic School of Business & Technology. Dawn resides as VP of Customer Experience & an Adjunct Professor in Social Media for Seminole State College.

  • Benjamin Kepner

    CEO

    Benjamin is a CEO of Global Social Media Marketing, Udacity Instructor, Google For Education Certified Trainer, and Digital Workshop Center Google Ads & Google Analytics Instructor. Benjamin holds a B.B.A Marketing, International Business from the University of Georgia and 50 digital marketing certifications.

  • Erica Reid

    Digital Marketing Manager

    Erica is a Digital Marketing Consultant with a specialization in social media marketing. She formerly worked as Digital Marketing manager for Sysco Foods, Phillips 66, and Shell Oil Company, where she led content development and brand strategy for various platforms. Erica has a MA in Digital Communication from NYU.

  • Matt Bailey

    Founder & Lead Trainer, SiteLogic

    Matt is Founder and Lead Trainer at SiteLogic, and teaches Digital Marketing to the world's biggest brands and most recognized universities. With over 25 years in digital marketing and a Master of Education in Instructional Design, he is known for his dynamic training style and ability to simplify complexity.

  • Liana Gross Furini

    Performance Marketing Manager

    Liana is a Digital Marketing Specialist, with 10+ years of experience. She is well versed in all types of paid media, and more recently have been focusing her career on paid social and paid search. Liana holds a Bachelor’s Degree in Advertising and a Master’s Degree in Social Communications.

  • John Triggs

    Product Leader

    John is a product leader who helps businesses connect with customers through digital marketing technology. He has led teams at Amazon, Capital One, comScore and has helped clients achieve marketing goals through digital automation, personalization and insights. He has a Duke MBA and a UVA Systems Engineering degree.

  • Jen Crompton

    Digital Marketer and PR Professional

    Jen is a digital marketer, writer, and PR professional that has worked with companies of every size across most industries. She formerly served as an adjunct at Philadelphia University and a mentor for Count Me In for Women's Economic Independence. Jen earned her degrees from Ursinus College and Rowan University.

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Digital Marketing Nanodegree Program

Get started today

    • Learn

      Learn the end-to-end process of creating digital marketing strategies that can have a major business impact.

    • Average Time

      On average, successful students take 3 months to complete this program.

    • Benefits include

      • Real-world projects from industry experts
      • Technical mentor support
      • Career services

    Related programs

    Program details

    Program overview: Why should I take this program?
    • Why should I enroll?

      Digital marketers are in high demand, and in this unique introductory program, you’ll learn exactly the skills you need to succeed in the field. We’ve recently updated this digital marketing class to keep up with current technologies. Multi-platform fluency and real-world experience are the building blocks for a successful career as a digital marketer, and this program is the ideal way to get started.

    • What jobs will this program prepare me for?

      Graduates will be uniquely prepared to fill a wide array of digital marketing roles. These include: social media analyst, social media manager, social media coordinator, social media marketer, social media strategist, SEO manager, SEO analyst, SEO partnership specialist, SEO strategist, digital marketing manager, internet marketing manager, website optimization manager, SEM analyst, SEM manager, SEM marketing coordinator, search analyst, paid search marketing manager, digital marketing manager, growth and acquisition specialist, and email marketing manager.

    • How do I know if this program is right for me?

      If your goal is to embark on a successful career as a digital marketer, and you want to master the right skills to run actual advertising campaigns on major digital platforms, analyze and optimize the results, and produce actionable insights based on your analysis, then this is the right program for you.

    Enrollment and admission
    • Do I need to apply? What are the admission criteria?

      No. This Nanodegree program accepts all applicants regardless of experience and specific background.

    • What are the prerequisites for enrollment?

      No prior digital marketing training is required, but it is recommended that learners are comfortable with basic computer skills, such as managing files, using third-party online programs, and navigating the internet through an online browser.

    Tuition and term of program
    • How is this Nanodegree program structured?

      This digital marketing course is comprised of content and curriculum to support 7 projects and 7 courses—the first 2 courses are compulsory and 1 course is elective out of the remaining 5. We estimate that learners can complete the program in 3 months working 10 hours per week. Each project will be reviewed by the Udacity reviewer network. Feedback will be provided and if you do not pass the project, you will be asked to resubmit the project until it passes.

    • How long is this Nanodegree program?

      Access to this Nanodegree program runs for the length of time specified above. If you do not graduate within that time period, you will continue learning with month-to-month payments. See the Terms of Use and FAQs for other policies regarding the terms of access to our Nanodegree programs.

    • Can I switch my start date? Can I get a refund?

      Please see the Udacity Program FAQs for policies on enrollment in our programs.

    Software and hardware: What do I need for this program?
    • What software and versions will I need in this program?

      The following software is required for the program:

      • A Google account
      • Bing Webmaster Tools OR Google Site Manager
      • Google Site Explorer or AHRefs
      • Screaming Frog
      • SERanking
      • Google Ads Account
      • Spreadsheet
      • Presentation tool

    Digital Marketing

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