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Digital Marketing

Nanodegree Program

Gain real-world experience running live campaigns as you learn from experts. Launch your career with a 360-degree understanding of digital marketing.

Gain real-world experience running live campaigns as you learn from experts. Launch your career with a 360-degree understanding of digital marketing.

  • Beginner

  • 3 months

  • Last Updated January 6, 2025

Skills you'll learn:

Social media advertisingContent calendars

Prerequisites:

Acquisition funnelsUser personas

Beginner

3 months

Last Updated January 6, 2025

Skills you'll learn:

Social media advertising • Content calendars • Social media marketing platforms • Social media content

Prerequisites:

Acquisition funnels • User personas

Courses In This Program

Course 1 45 minutes

Welcome to the Digital Marketing Nanodegree!

Lesson 1

An Introduction to Your Nanodegree Program

Welcome! We're so glad you're here. Join us in learning a bit more about what to expect and ways to succeed.

Lesson 2

Getting Help

You are starting a challenging but rewarding journey! Take 5 minutes to read how to get help with projects and content.

Course 2 2 weeks

Marketing Fundamentals

This course covers the fundamentals of digital marketing, including the what, why, where, when, and how of marketing your business to the appropriate audience.

Lesson 1

Introduction to Digital Marketing Framework

We provide a framework to help you make the right decisions in a digital marketing environment.

Lesson 2

Your Business Value

The journey begins with understanding the “what” you are marketing. Learn how to articulate a business model in a concise targeted way.

Lesson 3

Your Customer

Get to know this customer through empathy maps and hone in on your target by developing a user persona. Learn the different stages of the customer journey.

Lesson 4

Marketing Channels

There are many different ways to reach your customer at different stages in their journey, with an increasing number of marketing channels from which to choose.

Lesson 5

Marketing Objectives and Performance

Setting marketing objectives and measuring your progress toward them with Key Performance Indicators is a crucial step of the planning process.

Lesson 6

Plan Your Content

A marketer has a message and that message has to be communicated through great content. In this lesson, you learn how to plan and organize your content.

Lesson 7

Working in Digital Marketing Roles

We describe what it’s like to be a Digital Marketer and what skills recruiters look for in the recruiting process.

Lesson 8 • Project

Get Ready to Market

You will consult for Magnolia Coffee Company, articulate the marketing objective, develop a target persona, and create a marketing plan for the company.

Course 3 3 weeks

Marketing Data and Technology

Measurability is what makes Digital Marketing uniquely powerful. Actions online can be tracked, and so can the effect of your digital marketing and advertising efforts. In this course, you'll learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition, engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.

Lesson 1

Introduction to Marketing Data and Technology

This lesson will introduce you to the course, the prerequisites needed to be successful, and provide a preview of the project.

Lesson 2

Marketing Data for Your Business

This lesson provides an overview of the types of data used in digital marketing and how data can shape business strategies.

Lesson 3

AB Testing and Attribution Models

In this lesson, you will learn how to track data along with the role that AB testing plays in digital marketing and how it can be used in conjunction with attribution models.

Lesson 4

Google Analytics (Part 1) - Getting Started & Audience

Google Analytics is a very powerful platform that can help you to understand and track how users interact with your website.

Lesson 5

Google Analytics (Part 2) - Acquisition, Behaviors, and Conversion Tracking

In this lesson, you will learn how to assess where your users came from in the first place, or, through which marketing channel you acquired them and how to understand your marketing channels.

Lesson 6

Marketing Technology and eCommerce

This lesson focuses on the various technologies used in digital marketing, including platforms and tools for eCommerce.

Lesson 7

The Future of Digital Marketing

In this lesson, you will learn about newly emerging marketing trends and technologies, and look at how agile marketing principles can be used in digital marketing.

Lesson 8 • Project

Draw Insights from Marketing Data

In this project, you'll explore marketing data to build data-driven insights for your marketing plans.

Course 4 30 minutes

The Electives: An Overview and Graduation Reminder

Here you can find information on what is required for graduation and details on the five Digital Marketing Nanodegree elective courses

Lesson 1

Graduation Details

Congratulations on completing Marketing Fundamentals and Marketing Data and Technology!

Lesson 2

Elective Overview

Summaries of the elective courses.

Course 5 2 weeks

Social Media Marketing

Social Media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, leveraging organic and paid to advertise, and creating effective content for each platform.

Lesson 1

Introduction to the Course

Social media is a major component of any marketing strategy. Find out how this course can help you navigate this vital , and ever-changing world.

Lesson 2

Social Media Marketing Fundamentals

First, it’s important to understand the social media landscape. Plan your approach with the help of two popular frameworks and align your strategy with the customer journey.

Lesson 3

Organic Social Media Campaigns

In this lesson, you learn how to develop or adapt content for social media, how to make your content match the platform you choose, and how to create content that audiences will share.

Lesson 4

Paid Social Media Campaigns

Discover how social media advertising works and dive into the current landscape.

Lesson 5

Introduction to Facebook-Meta Ads

Facebook is a powerful social media platform with a massive audience worldwide. Gain hands on experience by setting up your Facebook advertising account and explore campaign objectives.

Lesson 6

Creating and Managing Ad Campaigns in Facebook-Meta

You're now ready to run an ad on Facebook. Merge campaign objectives, audience targeting, the elements of an ad, and analyze its performance.

Lesson 7 • Project

Marketing Your Content

The final project will be to create a social media organic and paid strategy for the PYUR Skincare brand.

Course 6 1 week

Search Engine Optimization (SEO)

Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and analyze a website to give SEO recommendations.

Lesson 1

Introduction to SEO

Learn what Search Engine Optimization (SEO) entails, where SEO belongs in the customer journey, and how search engines work.

Lesson 2

Keywords

Learn the techniques that marketers use to make their sites as friendly as possible to search engines, including how to build and fine-tune your list of keywords.

Lesson 3

On-Site SEO: Optimize UX & Design

Find out how to use the elements of a site -- including source code, tags, URL structures and site navigation -- to build your onsite SEO.

Lesson 4

Off-Site SEO: Link-Building

Understand the principles of SEO further by using offsite optimization tactics, including link-building, a powerful SEO technique that you'll learn to use in your own campaign.

Lesson 5

SEO Audit

Learn how to conduct both a content and technical SEO audit, and how to avoid bad SEO practices.

Lesson 6 • Project

Conduct an SEO Audit

In this project, you'll analyze the findings of an SEO audit and offer and defend your top 5 recommendations for Search Engine Optimization.

Course 7 1 week

Search Engine Marketing (SEM)

Optimizing visibility in search engine results is an essential part of Digital Marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using AdWords by Google.

Lesson 1

Introduction to SEM

Learn the basics of Search Engine Marketing and how Google Ads campaigns are organized.

Lesson 2

Keywords

You'll learn approaches and tools to developing your keyword lists and understand the power of long tail keywords and how search queries and keywords are

Lesson 3

Ads

You will learn about the different elements of effective text ads, ad extensions, and best practices and the most common mistakes when writing text ads.

Lesson 4

Ad Rank and Maximum CPC bid

Learn how bidding works, how Google decides which ads to place, when, and how to calculate the maximum you should bid per click.

Lesson 5

Metrics and Optimization

In this lesson, we will discuss the KPIs that you should monitor and optimize when running a Google Ads campaign.

Lesson 6 • Project

Evaluate a Google Ads Campaign

Evaluate Google Campaigns and create your own keyword lists in this project.

Course 8 3 weeks

Digital Advertising

This course is about effectively engaging audiences with digital advertising across websites, mobile apps, streaming videos and other types of digital content through programmatic technology, campaign planning frameworks, and the Google Ads self-serve campaign management platform. Consumers are increasingly spending more of their time online through a variety of connected devices. Advertisers can now promote their products or services through targeted display, video and audio ads in a way that is non-disruptive - and increasingly integrated into the digital experience for these customers.

Lesson 1

Introduction to Digital Advertising

In this introductory overview on the course, you'll meet your instructor, and discuss more about what you'll learn, the project, and what tools you'll use.

Lesson 2

Audience Fundamentals

In this lesson on Audience Fundamentals, we will introduce you to key concepts and fundamentals for reaching audiences in digital advertising.

Lesson 3

Multichannel Formats

In this lesson on Multichannel Ad Formats, we will review the different types of ads that advertisers can create to engage audiences who are consuming digital content across a variety of devices.

Lesson 4

Programmatic Technology

In this lesson on programmatic ad technology, we will explore how the use of automated technology enables advertisers to buy and measure digital ads delivered across publishers.

Lesson 5

Campaign Planning

In this lesson on campaign planning, Walkthrough a framework for planning an effective campaign and introduce you to display and video advertising through the Google Display Network and Youtube.

Lesson 6

Campaign Management

In the final lesson on Campaign Management, we will show you how to efficiently create your campaigns and deliver successful outcomes for your advertising goal using Google Ads' self-service features.

Lesson 7 • Project

Plan a Multichannel Ad Campaign

Put your campaign planning and management skills to use in a real-world example of digital advertising on the Google Display network and Youtube.

Lesson 8

Jobs in Display Advertising

An overview of the kind of jobs you can find in Display Advertising.

Course 9 2 weeks

Email Marketing

Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.

Lesson 1

Introduction to Email Marketing

In this introductory lesson, we'll learn what we're going to cover in this course, more about the history of email marketing, and when to use email marketing.

Lesson 2

Email List Generation

Learn how to build a subscriber list with contact forms and explore the double opt-in process. Unopened emails are a missed opportunity. In this lesson, you learn how to write subject lines, pre-headers, calls to action, and effective email copy.

Lesson 3

Create an Effective Email Campaign

Unopened emails are a missed opportunity. In this lesson, you learn how to write subject lines, pre-headers, calls to action, and effective email copy.

Lesson 4

Create an Email Plan

An email plan is necessary for developing a successful email marketing strategy. Learn how to create an email calendar and plan different types of email campaigns, like transactional and drip campaigns.

Lesson 5

Measure Results

Email marketing is never done. In this lesson, you learn how to analyze the results of your email campaign, how to use A/B testing to improve your content, and how to use segmentation to better target specific subscribers.

Lesson 6 • Project

Market with Email

In this project, you will create an email campaign plan, design a series of emails and A/B test variations, and finally measure campaign results to offer recommendations for improvement.

Lesson 7

Jobs in Email Marketing

Learn more about the different careers in the field of Email Marketing.

Course 10 10 minutes

Congratulations!

Congratulations on finishing your program!

Lesson 1

Congratulations!

Congratulations on your graduation from this program! Please join us in celebrating your accomplishments.

Taught By The Best

Photo of Liana Gross Furini

Liana Gross Furini

Performance Marketing Manager

Liana is a Digital Marketing Specialist, with 10+ years of experience. She is well versed in all types of paid media, and more recently have been focusing her career on paid social and paid search. Liana holds a Bachelor's Degree in Advertising and a Master's Degree in Social Communications.

Photo of Jen Crompton

Jen Crompton

Digital Marketer and PR Professional

Jen is a digital marketer, writer, and PR professional that has worked with companies of every size across most industries. She formerly served as an adjunct at Philadelphia University and a mentor for Count Me In for Women's Economic Independence. Jen earned her degrees from Ursinus College and Rowan University.

Photo of John Triggs

John Triggs

Product Leader

John is a product leader who helps businesses connect with customers through digital marketing technology. He has led teams at Amazon, Capital One, comScore and has helped clients achieve marketing goals through digital automation, personalization and insights. He has a Duke MBA and a UVA Systems Engineering degree.

Photo of Matt Bailey

Matt Bailey

Founder & Lead Trainer, SiteLogic

Matt is Founder and Lead Trainer at SiteLogic, and teaches Digital Marketing to the world's biggest brands and most recognized universities. With over 25 years in digital marketing and a Master of Education in Instructional Design, he is known for his dynamic training style and ability to simplify complexity.

Photo of Erica Reid

Erica Reid

Digital Marketing Manager

Erica is a Digital Marketing Consultant with a specialization in social media marketing. She formerly worked as Digital Marketing manager for Sysco Foods, Phillips 66, and Shell Oil Company, where she led content development and brand strategy for various platforms. Erica has a MA in Digital Communication from NYU.

Photo of Benjamin Kepner

Benjamin Kepner

CEO

Benjamin is a CEO of Global Social Media Marketing, Udacity Instructor, Google For Education Certified Trainer, and Digital Workshop Center Google Ads & Google Analytics Instructor. Benjamin holds a B.B.A Marketing, International Business from the University of Georgia and 50 digital marketing certifications.

Photo of Dawn Raquel Jensen

Dawn Raquel Jensen

VP of Customer Experience

Dawn has successfully utilized social media, marketing, training, and strategy skills throughout her career. She received her EMBA from the Quantic School of Business & Technology. Dawn resides as VP of Customer Experience & an Adjunct Professor in Social Media for Seminole State College.

Photo of Daniel Kob

Daniel Kob

Instructor

Dan is a digital media entrepreneur, visual storyteller, and Stanford MBA. He has worked in different roles in media, tech, and marketing in Europe and the US.

Photo of Anke Audenaert

Anke Audenaert

Instructor

Anke led the development of Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.

Student Reviews

Average Rating: 4.7 Stars

1,018 Reviews

Illia L.

March 29, 2023

Excellent

Nourah A.

March 27, 2023

Great.

Ashraf N.

February 4, 2023

Very good

Hansika S.

January 19, 2023

I couldn't believe that i managed to meet my mentor's expectations. thank you for so many resubmissions! I totally appreciate the efforts you have kept in reviewing my submission.

Fatimah H.

January 3, 2023

Awesome! I've always been in practicing marketing without really doing the theoretical side, so this fulfill my needs perfectly.

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