Digital Marketing

An Introduction to Your Nanodegree Program

Welcome! We're so glad you're here. Join us in learning a bit more about what to expect and ways to succeed.

Getting Help

You are starting a challenging but rewarding journey! Take 5 minutes to read how to get help with projects and content.

Introduction to Digital Marketing Framework

We provide a framework to help you make the right decisions in a digital marketing environment.

Your Business Value

The journey begins with understanding the “what” you are marketing. Learn how to articulate a business model in a concise targeted way.

Your Customer

Get to know this customer through empathy maps and hone in on your target by developing a user persona. Learn the different stages of the customer journey.

Marketing Channels

There are many different ways to reach your customer at different stages in their journey, with an increasing number of marketing channels from which to choose.

Marketing Objectives and Performance

Setting marketing objectives and measuring your progress toward them with Key Performance Indicators is a crucial step of the planning process.

Plan Your Content

A marketer has a message and that message has to be communicated through great content. In this lesson, you learn how to plan and organize your content.

Working in Digital Marketing Roles

We describe what it’s like to be a Digital Marketer and what skills recruiters look for in the recruiting process.

Get Ready to Market

You will market a Udacity product or your company's product/service, summarize the business model of the company you work for, articulate the marketing objective, and develop a target persona.

Introduction to Marketing Data and Technology

This lesson will introduce you to the course, the prerequisites needed to be successful, and provide a preview of the project.

Marketing Data for Your Business

This lesson provides an overview of the types of data used in digital marketing and how data can shape business strategies.

AB Testing and Attribution Models

In this lesson, you will learn how to track data along with the role that AB testing plays in digital marketing and how it can be used in conjunction with attribution models.

Google Analytics (Part 1) - Getting Started & Audience

Google Analytics is a very powerful platform that can help you to understand and track how users interact with your website.

Google Analytics (Part 2) - Acquisition, Behaviors, and Conversion Tracking

In this lesson, you will learn how to assess where your users came from in the first place, or, through which marketing channel you acquired them and how to understand your marketing channels.

Marketing Technology and eCommerce

This lesson focuses on the various technologies used in digital marketing, including platforms and tools for eCommerce.

The Future of Digital Marketing

In this lesson, you will learn about newly emerging marketing trends and technologies, and look at how agile marketing principles can be used in digital marketing.

Draw Insights from Marketing Data

In this project, you'll explore marketing data to build data-driven insights for your marketing plans.

Graduation Details

Congratulations on completing Marketing Fundamentals and Marketing Data and Technology!

Elective Overview

Summaries of the elective courses.

Introduction to the Course

Social media is a major component of any marketing strategy. Find out how this course can help you navigate this vital , and ever-changing world.

Social Media Marketing Fundamentals

First, it’s important to understand the social media landscape. Plan your approach with the help of two popular frameworks and align your strategy with the customer journey.

Organic Social Media Campaigns

In this lesson, you learn how to develop or adapt content for social media, how to make your content match the platform you choose, and how to create content that audiences will share.

Paid Social Media Campaigns

Discover how social media advertising works and dive into the current landscape.

Introduction to Facebook-Meta Ads

Facebook is a powerful social media platform with a massive audience worldwide. Gain hands on experience by setting up your Facebook advertising account and explore campaign objectives.

Creating and Managing Ad Campaigns in Facebook-Meta

You're now ready to run an ad on Facebook. Merge campaign objectives, audience targeting, the elements of an ad, and analyze its performance.

Marketing Your Content

The final project will be to create a social media organic and paid strategy for the PYUR Skincare brand.

Introduction to SEO

Learn what Search Engine Optimization (SEO) entails, where SEO belongs in the customer journey, and how search engines work.

Keywords

Learn the techniques that marketers use to make their sites as friendly as possible to search engines, including how to build and fine-tune your list of keywords.

On-Site SEO: Optimize UX & Design

Find out how to use the elements of a site -- including source code, tags, URL structures and site navigation -- to build your onsite SEO.

Off-Site SEO: Link-Building

Understand the principles of SEO further by using offsite optimization tactics, including link-building, a powerful SEO technique that you'll learn to use in your own campaign.

SEO Audit

Learn how to conduct both a content and technical SEO audit, and how to avoid bad SEO practices.

Conduct an SEO Audit

In this project, you'll analyze the findings of an SEO audit and offer and defend your top 5 recommendations for Search Engine Optimization.

Introduction to SEM

Learn the basics of Search Engine Marketing and how Google Ads campaigns are organized.

Keywords

You'll learn approaches and tools to developing your keyword lists and understand the power of long tail keywords and how search queries and keywords are

Ads

You will learn about the different elements of effective text ads, ad extensions, and best practices and the most common mistakes when writing text ads.

Ad Rank and Maximum CPC bid

Learn how bidding works, how Google decides which ads to place, when, and how to calculate the maximum you should bid per click.

Metrics and Optimization

In this lesson, we will discuss the KPIs that you should monitor and optimize when running a Google Ads campaign.

Evaluate a Google Ads Campaign

Evaluate Google Campaigns and create your own keyword lists in this project.

Introduction to Digital Advertising

In this introductory overview on the course, you'll meet your instructor, and discuss more about what you'll learn, the project, and what tools you'll use.

Audience Fundamentals

In this lesson on Audience Fundamentals, we will introduce you to key concepts and fundamentals for reaching audiences in digital advertising.

Multichannel Formats

In this lesson on Multichannel Ad Formats, we will review the different types of ads that advertisers can create to engage audiences who are consuming digital content across a variety of devices.

Programmatic Technology

In this lesson on programmatic ad technology, we will explore how the use of automated technology enables advertisers to buy and measure digital ads delivered across publishers.

Campaign Planning

In this lesson on campaign planning, Walkthrough a framework for planning an effective campaign and introduce you to display and video advertising through the Google Display Network and Youtube.

Campaign Management

In the final lesson on Campaign Management, we will show you how to efficiently create your campaigns and deliver successful outcomes for your advertising goal using Google Ads' self-service features.

Plan a Multichannel Ad Campaign

Put your campaign planning and management skills to use in a real-world example of digital advertising on the Google Display network and Youtube.

Jobs in Display Advertising

An overview of the kind of jobs you can find in Display Advertising.

Introduction to Email Marketing

In this introductory lesson, we'll learn what we're going to cover in this course, more about the history of email marketing, and when to use email marketing.

Email List Generation

Learn how to build a subscriber list with contact forms and explore the double opt-in process. Unopened emails are a missed opportunity. In this lesson, you learn how to write subject lines, pre-headers, calls to action, and effective email copy.

Create an Effective Email Campaign

Unopened emails are a missed opportunity. In this lesson, you learn how to write subject lines, pre-headers, calls to action, and effective email copy.

Create an Email Plan

An email plan is necessary for developing a successful email marketing strategy. Learn how to create an email calendar and plan different types of email campaigns, like transactional and drip campaigns.

Measure Results

Email marketing is never done. In this lesson, you learn how to analyze the results of your email campaign, how to use A/B testing to improve your content, and how to use segmentation to better target specific subscribers.

Market with Email

In this project, you will create an email campaign plan, design a series of emails and A/B test variations, and finally measure campaign results to offer recommendations for improvement.

Jobs in Email Marketing

Learn more about the different careers in the field of Email Marketing.

Congratulations!

Congratulations on your graduation from this program! Please join us in celebrating your accomplishments.

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