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Digital Marketing

Nanodegree Program

Gain real-world experience running live campaigns as you learn from experts. Launch your career with a 360-degree understanding of digital marketing.

Gain real-world experience running live campaigns as you learn from experts. Launch your career with a 360-degree understanding of digital marketing.

Beginner

6 months

Real-world Projects

Completion Certificate

Last Updated June 18, 2024

Skills you'll learn:
Social media advertising • Content calendars • Social media marketing platforms • Social media content
Prerequisites:
Acquisition funnels • User personas

Courses In This Program

Course 1 45 minutes

Welcome to the Digital Marketing Nanodegree!

Lesson 1

An Introduction to Your Nanodegree Program

Welcome! We're so glad you're here. Join us in learning a bit more about what to expect and ways to succeed.

Lesson 2

Getting Help

You are starting a challenging but rewarding journey! Take 5 minutes to read how to get help with projects and content.

Course 2 4 weeks

Marketing Fundamentals

This course covers the fundamentals of digital marketing, including the what, why, where, when, and how of marketing your business to the appropriate audience.

Lesson 1

Introduction to Digital Marketing Framework

We provide a framework to help you make the right decisions in a digital marketing environment.

Lesson 2

Your Business Value

The journey begins with understanding the “what” you are marketing. Learn how to articulate a business model in a concise targeted way.

Lesson 3

Your Customer

Get to know this customer through empathy maps and hone in on your target by developing a user persona. Learn the different stages of the customer journey.

Lesson 4

Marketing Channels

There are many different ways to reach your customer at different stages in their journey, with an increasing number of marketing channels from which to choose.

Lesson 5

Marketing Objectives and Performance

Setting marketing objectives and measuring your progress toward them with Key Performance Indicators is a crucial step of the planning process.

Lesson 6

Plan Your Content

A marketer has a message and that message has to be communicated through great content. In this lesson, you learn how to plan and organize your content.

Lesson 7

Working in Digital Marketing Roles

We describe what it’s like to be a Digital Marketer and what skills recruiters look for in the recruiting process.

Lesson 8 • Project

Get Ready to Market

You will consult for Magnolia Coffee Company, articulate the marketing objective, develop a target persona, and create a marketing plan for the company.

Course 3 4 weeks

Marketing Data and Technology

Measurability is what makes Digital Marketing uniquely powerful. Actions online can be tracked, and so can the effect of your digital marketing and advertising efforts. In this course, you'll learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition, engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.

Lesson 1

Introduction to Marketing Data and Technology

This lesson will introduce you to the course, the prerequisites needed to be successful, and provide a preview of the project.

Lesson 2

Marketing Data for Your Business

This lesson provides an overview of the types of data used in digital marketing and how data can shape business strategies.

Lesson 3

AB Testing and Attribution Models

In this lesson, you will learn how to track data along with the role that AB testing plays in digital marketing and how it can be used in conjunction with attribution models.

Lesson 4

Google Analytics (Part 1) - Getting Started & Audience

Google Analytics is a very powerful platform that can help you to understand and track how users interact with your website.

Lesson 5

Google Analytics (Part 2) - Acquisition, Behaviors, and Conversion Tracking

In this lesson, you will learn how to assess where your users came from in the first place, or, through which marketing channel you acquired them and how to understand your marketing channels.

Lesson 6

Marketing Technology and eCommerce

This lesson focuses on the various technologies used in digital marketing, including platforms and tools for eCommerce.

Lesson 7

The Future of Digital Marketing

In this lesson, you will learn about newly emerging marketing trends and technologies, and look at how agile marketing principles can be used in digital marketing.

Lesson 8 • Project

Draw Insights from Marketing Data

In this project, you'll explore marketing data to build data-driven insights for your marketing plans.

Course 4 30 minutes

The Electives: An Overview and Graduation Reminder

Here you can find information on what is required for graduation and details on the five Digital Marketing Nanodegree elective courses

Lesson 1

Graduation Details

Congratulations on completing Marketing Fundamentals and Marketing Data and Technology!

Lesson 2

Elective Overview

Summaries of the elective courses.

Taught By The Best

Photo of Liana Gross Furini

Liana Gross Furini

Performance Marketing Manager

Liana is a Digital Marketing Specialist, with 10+ years of experience. She is well versed in all types of paid media, and more recently have been focusing her career on paid social and paid search. Liana holds a Bachelor's Degree in Advertising and a Master's Degree in Social Communications.

Photo of Jen Crompton

Jen Crompton

Digital Marketer and PR Professional

Jen is a digital marketer, writer, and PR professional that has worked with companies of every size across most industries. She formerly served as an adjunct at Philadelphia University and a mentor for Count Me In for Women's Economic Independence. Jen earned her degrees from Ursinus College and Rowan University.

Photo of John Triggs

John Triggs

Product Leader

John is a product leader who helps businesses connect with customers through digital marketing technology. He has led teams at Amazon, Capital One, comScore and has helped clients achieve marketing goals through digital automation, personalization and insights. He has a Duke MBA and a UVA Systems Engineering degree.

Photo of Matt Bailey

Matt Bailey

Founder & Lead Trainer, SiteLogic

Matt is Founder and Lead Trainer at SiteLogic, and teaches Digital Marketing to the world's biggest brands and most recognized universities. With over 25 years in digital marketing and a Master of Education in Instructional Design, he is known for his dynamic training style and ability to simplify complexity.

Photo of Erica Reid

Erica Reid

Digital Marketing Manager

Erica is a Digital Marketing Consultant with a specialization in social media marketing. She formerly worked as Digital Marketing manager for Sysco Foods, Phillips 66, and Shell Oil Company, where she led content development and brand strategy for various platforms. Erica has a MA in Digital Communication from NYU.

Photo of Benjamin Kepner

Benjamin Kepner

CEO

Benjamin is a CEO of Global Social Media Marketing, Udacity Instructor, Google For Education Certified Trainer, and Digital Workshop Center Google Ads & Google Analytics Instructor. Benjamin holds a B.B.A Marketing, International Business from the University of Georgia and 50 digital marketing certifications.

Photo of Dawn Raquel Jensen

Dawn Raquel Jensen

VP of Customer Experience

Dawn has successfully utilized social media, marketing, training, and strategy skills throughout her career. She received her EMBA from the Quantic School of Business & Technology. Dawn resides as VP of Customer Experience & an Adjunct Professor in Social Media for Seminole State College.

Photo of Daniel Kob

Daniel Kob

Instructor

Dan is a digital media entrepreneur, visual storyteller, and Stanford MBA. He has worked in different roles in media, tech, and marketing in Europe and the US.

Photo of Anke Audenaert

Anke Audenaert

Instructor

Anke led the development of Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.

Ratings & Reviews

Average Rating: 4.7 Stars

957 Reviews

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