Growth Product Manager

Welcome! We're so glad you're here. Join us in learning a bit more about what to expect and ways to succeed.

You are starting a challenging but rewarding journey! Take 5 minutes to read how to get help with projects and content.

In this lesson, you'll explore the big picture of growth product management and acquisition strategy as well as outline the course and its requirements.

In this lesson, you'll learn best practices in examining the current growth landscape for a product as it currently is.

In this lesson, you'll apply what you know about the current growth landscape to come up with a plan to create a growth loop.

In this lesson, you'll learn how to validate your growth hypotheses.

In this lesson, you'll learn how to build upon your current growth loop and expand it further to continue to grow.

This is the project lesson for this course.

In this lesson, we will explore what the Growth PM role is and how they focus on the metrics of activation and retention through an experimental approach.

In this lesson, we will explore what the Sign-up flow is and how we can optimize is to convert as many visitors into leads.

What is activation? How do we analyze it, and then how do we improve it?

Analyzing retention and improving it.

Determine Ways To Analyze And Reduce Churn

In this project, you will act as the growth product manager and will need to optimize the sign-up flow to ensure conversion of as many users as possible and remove any frictions along the way.

In this first lesson, we will introduce the fundamentals of growth monetization strategies: 1. Goals 2. Basic moves made 3. Building blocks 4. Scorecards for evaluation

This lesson teaches how to target buyers in order to achieve the monetization goals 1. Identify product differentiation 2. Narrow the market 3. Nail a buyer persona 4. Figure out channels to approach them

We'll study basic concepts related to prospective buyers’ path to purchase, how to leverage buyer psychology tactics and friction, and use our first monetization scorecard - an Acquisition Model.

We will discuss what premium value is, and its importance. We will then look at methods for discovering premium value and then how to amplify it. Finally, we will review the Unit economics model.

We will learn about pricing metrics and pricing plans, and study in detail the last 3 scorecards for evaluating a monetization strategy.

In this project, students will evaluate the monetization performance of a B2B SaaS business, identify growth opportunities, and explore new models to improve performance.