Pay as you go
- Maximum flexibility to learn at your own pace.
- Cancel anytime.
At 10 hours / week
Get access to the classroom immediately upon enrollment
Previous experience as a Product Manager, as well as experience scoping business requirements & KPIs, and data/statistical analysis in Excel or spreadsheets.
User acquisition and growth is more than improving conversions and increasing sign-ups. A truly effective acquisition and growth strategy is firmly anchored around the user journey. In this course, we’ll approach acquisition and growth with a holistic and integrative perspective. We’ll start by examining the current business landscape as is. Then, we will discuss how to go from where we are now, to where we want to be by utilizing growth loops. We will dive deep into how to create, validate, and expand a growth loop to achieve our north star business goal.
Understand how to guide users to the a-ha moment of your product as soon as possible, via the activation funnel and sign-up flow. Apply best practices for how to best engage customers, and retain them for the long term. Analyze the user lifecycle, including the activation, retention, dormancy, and resurrection phases, and deploy experiments to improve the lifetime value (LTV) and decrease churn.
Learn how to make your product profitable, including selecting key markets and outreach channels, and build purchase paths that leverage industry case studies. Apply best practices of experience design, and learn how to measure the effectiveness of your monetization strategy. Design and define pricing plans that utilize quantitative and qualitative methods.
Katherine has a background in engineering and education. She has led strategy and execution on user adoption and retention at companies of all sizes. She has built monetization and promotion software. She has also taught at multiple universities and enjoys creating project-driven curriculum programs.
Senior Product Manager - Growth at Productboard
Shiv's experience has been in a range of functions from marketing, sales, engineering, to product, spanning companies of all sizes from FunnelGuard, Productboard, WeWork, to Motorola. He enjoys sitting at the intersection of Activation and Retention in B2B SaaS.
VP of Product & Design at Sendoso
Rizwan started as an engineer at Microsoft, which led to a transition into product management. He was previously a Product Lead at Credit Karma, and designed the pricing and subscription model as a Product Lead at Postmates. He has also been the Director of Product at StackShare and HackerRank.
Pay as you go