Udacity part of Accenture logo
Log InJoin for Free

Search Engine Marketing (SEM)

Course

Optimizing visibility in search engine results is an essential part of Digital Marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using AdWords by Google.

Optimizing visibility in search engine results is an essential part of Digital Marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using AdWords by Google.

Beginner

4 weeks

Real-world Projects

Completion Certificate

Last Updated February 22, 2024

Skills you'll learn:

Search text ads • Cost per click • Google ads • Search engine ad ranking

Prerequisites:

Value proposition • User personas • Marketing objectives

Course Lessons

Lesson 1

Introduction to SEM

Learn the basics of Search Engine Marketing and how Google Ads campaigns are organized.

Lesson 2

Keywords

You'll learn approaches and tools to developing your keyword lists and understand the power of long tail keywords and how search queries and keywords are

Lesson 3

Ads

You will learn about the different elements of effective text ads, ad extensions, and best practices and the most common mistakes when writing text ads.

Lesson 4

Ad Rank and Maximum CPC bid

Learn how bidding works, how Google decides which ads to place, when, and how to calculate the maximum you should bid per click.

Lesson 5

Metrics and Optimization

In this lesson, we will discuss the KPIs that you should monitor and optimize when running a Google Ads campaign.

Lesson 6 • Project

Evaluate a Google Ads Campaign

Evaluate Google Campaigns and create your own keyword lists in this project.

Taught By The Best

Photo of Daniel Kob

Daniel Kob

Instructor

Dan is a digital media entrepreneur, visual storyteller, and Stanford MBA. He has worked in different roles in media, tech, and marketing in Europe and the US.

Photo of Liana Gross Furini

Liana Gross Furini

Performance Marketing Manager

Liana is a Digital Marketing Specialist, with 10+ years of experience. She is well versed in all types of paid media, and more recently have been focusing her career on paid social and paid search. Liana holds a Bachelor's Degree in Advertising and a Master's Degree in Social Communications.

The Udacity Difference

Combine technology training for employees with industry experts, mentors, and projects, for critical thinking that pushes innovation. Our proven upskilling system goes after success—relentlessly.

Demonstrate proficiency with practical projects

Projects are based on real-world scenarios and challenges, allowing you to apply the skills you learn to practical situations, while giving you real hands-on experience.

  • Gain proven experience

  • Retain knowledge longer

  • Apply new skills immediately

Top-tier services to ensure learner success

Reviewers provide timely and constructive feedback on your project submissions, highlighting areas of improvement and offering practical tips to enhance your work.

  • Get help from subject matter experts

  • Learn industry best practices

  • Gain valuable insights and improve your skills

Unlock access to Search Engine Marketing (SEM) and the rest of our best-in-class catalog

  • Unlimited access to our top-rated courses

  • Real-world projects

  • Personalized project reviews

  • Program certificates

  • Proven career outcomes

Full Catalog Access

One subscription opens up this course and our entire catalog of projects and skills.

Month-To-Month

4 Months

*

Average time to complete a Nanodegree program

*Discount applies to the first 4 months of membership, after which plans are converted to month-to-month.

Your subscription also includes:

Get Started Today

Search Engine Marketing (SEM)

Month-To-Month


  • Unlimited access to our top-rated courses
  • Real-world projects
  • Personalized project reviews
  • Program certificates
  • Proven career outcomes

4 Months

Average time to complete a Nanodegree program

  • All the same great benefits in our month-to-month plan
  • Most cost-effective way to acquire a new set of skills
Discount applies to the first 4 months of membership, after which plans are converted to month-to-month.

Related Programs

Udacity Accenture logo

Company

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

© 2011-2024 Udacity, Inc. "Nanodegree" is a registered trademark of Udacity. © 2011-2024 Udacity, Inc.
We use cookies and other data collection technologies to provide the best experience for our customers.