About this Course

There is no higher form of user validation than having customers support your product with their wallets. However, the path to a profitable business is not necessarily an easy one. This course blends instruction with real life examples to help you effectively develop, implement, and measure your monetization strategy, iterating on the model as appropriate.

This course is part of our Tech Entrepreneur Nanodegree Program, click here to learn more.

Course Cost
Free
Timeline
Approx. 1 month
Skill Level
Intermediate
Included in Course
  • Rich Learning Content

  • Interactive Quizzes

  • Taught by Industry Pros

  • Self-Paced Learning

  • Student Support Community

Join the Path to Greatness

This free course is your first step towards a new career with the VR Developer Nanodegree Program.

Free Course

App Monetization

by Google

Enhance your skill set and boost your hirability through innovative, independent learning.

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Course Leads

  • Jessica Uelmen
    Jessica Uelmen

    Instructor

  • Ido Green
    Ido Green

    Instructor

What You Will Learn

Lesson 1

Introducing Monetization

  • A monetization strategy is comparable to the product/market fit for a new idea.
  • Start thinking about profitability from the beginning.
  • Learn about monetization models, profit margins, KPIs, and customer acquisition and retention.
Lesson 1

Introducing Monetization

  • A monetization strategy is comparable to the product/market fit for a new idea.
  • Start thinking about profitability from the beginning.
  • Learn about monetization models, profit margins, KPIs, and customer acquisition and retention.
Lesson 2

Monetization Strategies

  • Monetization strategies for freemium, subscription, eCommerce, and Ads across web, games, and native apps.
  • Learn about the tools startups use to implement these strategies and design a plan to execute a model for your own product.
Lesson 2

Monetization Strategies

  • Monetization strategies for freemium, subscription, eCommerce, and Ads across web, games, and native apps.
  • Learn about the tools startups use to implement these strategies and design a plan to execute a model for your own product.
Lesson 3

Implement a Monetization Plan

  • Choose and tailor a monetization strategy for your product and learn how to set up tracking to monitor its effectiveness.
  • Use Google Analytics and other tracking tools to get behavior reports, crashes, exceptions, and app speed.
Lesson 3

Implement a Monetization Plan

  • Choose and tailor a monetization strategy for your product and learn how to set up tracking to monitor its effectiveness.
  • Use Google Analytics and other tracking tools to get behavior reports, crashes, exceptions, and app speed.
Lesson 4

Optimize Your Model

  • Learn how to react and re-engage users if your monetization strategies don’t originally work.
  • See how product and monetization are closely tied and how the Hooked Model can be used to optimize your strategy.
Lesson 4

Optimize Your Model

  • Learn how to react and re-engage users if your monetization strategies don’t originally work.
  • See how product and monetization are closely tied and how the Hooked Model can be used to optimize your strategy.

Prerequisites and Requirements

This course has no formal prerequisites, but you will get a lot more out of the instruction and exercises if you’ve got a product design, or you’ve completed Product Design before enrolling in this course.

See the Technology Requirements for using Udacity.

Why Take This Course

Google Developer Relations has worked with thousands of developers in hundreds of startups to help them build successful apps. Along the way, they’ve identified common themes that contribute to successful monetization strategies.

This course combines this expertise with insights from leading startups in multiple industries. From ecommerce to games, this course will guide you through the best practices and principles for monetizing your app. By the end of this course, you’ll be able to:

  • Choose & implement a monetization strategy relevant to your product
  • Set performance metrics & monitor the success of a strategy
  • Know when it might be time to change methods
What do I get?
  • Instructor videos
  • Learn by doing exercises
  • Taught by industry professionals
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