Leveraging Data in Iterative Product Design

Course

In this course, you will learn how to apply conversion funnels, perform segment analysis, and use both quantitative and qualitative data in the iterative design cycle to improve your product. In the project, you will have the opportunity to apply the skills you learn to identify areas for product improvements and design a future plan.

Intermediate

4 weeks

Real-world Projects

Completion Certificate

Last Updated January 13, 2022

Skills you'll learn:

Product KPIs • Cohort analysis • Multivariate testing • Tableau visualizations

Prerequisites:

Basic descriptive statistics

Course Lessons

Lesson 1

Introduction to Iterative Design

In this lesson, you will be given an overview of the course.

Lesson 2

Choose & Measure KPIs for Live Products

In this lesson, you will learn how to choose and measure KPIs for different business models.

Lesson 3

Evaluate User Conversion Funnels

In this lesson, you will learn how to create user conversion funnels and apply it to product management.

Lesson 4

Apply User Segment Analysis

In this lesson, you will learn how to generate user segments and apply user segment analysis.

Lesson 5

Quantitative and Qualitative Data

In this lesson, you will learn the benefits and drawbacks of quantitative and qualitative data and how to integrate data into the iterative design lifecycle.

Lesson 6

A/B Test and Multivariate Test

In this lesson, you will learn the A/B test, multivariate test, how to evaluate the test and respond to the test results.

Lesson 7 • Project

Project: Create an Iterative Design Path

In this project, you will analyze the data from a previously run multivariate experiment to determine what is the next best step for Flyber.

Taught By The Best

Anne Rynearson

Sr. Product Manager at DISQO

Anne has 6+ years' experience in product management in the software industry, including EdTech and market research industries. She is an agile leader experienced in launching and growing both consumer and enterprise-facing products.

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Demonstrate proficiency with practical projects

Projects are based on real-world scenarios and challenges, allowing you to apply the skills you learn to practical situations, while giving you real hands-on experience.

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Reviewers provide timely and constructive feedback on your project submissions, highlighting areas of improvement and offering practical tips to enhance your work.