About this Course

In an introduction to the basics of the famous Customer Development Process, Steve Blank provides insight into the key steps needed to build a successful startup.

The main idea in this course is learning how to rapidly develop and test ideas by gathering massive amounts of customer and marketplace feedback. Many startups fail by not validating their ideas early on with real-life customers. In order to mitigate that, students will learn how to get out of the building and search for the real pain points and unmet needs of customers. Only with these can the entrepreneur find a proper solution and establish a suitable business model.

Building a startup is not simply building an execution plan for a business model that the entrepreneur thinks will work, but rather, a search for the actual business model itself.

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How to Build a Startup
Course Cost
Free
Timeline
Approx. 1 month
Skill Level
Intermediate
Included in Course
  • Icon course 01 3edf6b45629a2e8f1b490e1fb1516899e98b3b30db721466e83b1a1c16e237b1 Rich Learning Content

  • Icon course 04 2edd94a12ef9e5f0ebe04f6c9f6ae2c89e5efba5fd0b703c60f65837f8b54430 Interactive Quizzes

  • Icon course 02 2d90171a3a467a7d4613c7c615f15093d7402c66f2cf9a5ab4bcf11a4958aa33 Taught by Industry Pros

  • Icon course 05 237542f88ede3178ac4845d4bebf431ddd36d9c3c35aedfbd92e148c1c7361c6 Self-Paced Learning

  • Icon course 03 142f0532acf4fa030d680f5cb3babed8007e9ac853d0a3bf731fa30a7869db3a Student Support Community

Join the Path to Greatness

This free course is your first step towards a new career with the VR Developer Nanodegree Program.

Free Course

How to Build a Startup

Enhance your skill set and boost your hirability through innovative, independent learning.

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Course Leads

  • Steve Blank
    Steve Blank

    Instructor

  • Kathleen Mullaney
    Kathleen Mullaney

    Instructor

What You Will Learn

Lesson 1: What We Now Know

  • History of the Corporation
  • Startups Are Not Smaller Versions of Large Companies
  • Waterfall Development
  • Customer vs. Product Development
  • Entrepreneurial Education

Lessons 1.5A and 1.5B: Business Models and Customer Development

  • Value Proposition
  • Customer Segments
  • Revenue Streams
  • Key Resources
  • Customer Development Processes
  • Minimum Viable Product
  • Market Opportunity Analysis

Lesson 2: Value Proposition

  • Value Proposition and the Minimum Viable Product
  • Customer Archetype
  • MVP Physical && Web/Mobile
  • Common Mistakes With Value Proposition

Lesson 3: Customer Segments

  • Product Market Fit
  • Rank and Day in the Life
  • Multiple Customer Segments
  • Market Types Introduction: Existing, Resegmented, New, Clone
  • Consequences of Not Understanding a Market

Lesson 4: Channels

  • Distribution Channels Overview
  • Web Distribution
  • Physical Distribution
  • Direct Channel Fit
  • Indirect Channel Economics
  • OEM Channel Economics

Lesson 5: Customer Relationships

  • Paid Demand Creation
  • Earned Demand Creation
  • Get Physical
  • Viral Loop
  • Web Customer Acquisition Costs

Lesson 6: Revenue Models

  • How Do You Make Money
  • Revenue Streams and Price
  • Direct and Ancillary Models
  • Common Startup Mistakes
  • Market Types and Pricing
  • Single and Multiple Side Markets
  • Revenue First Companies
  • Market Size and Share

Lesson 7: Partners

  • Partner Definition
  • Partner Resources
  • Partner Types
  • Greatest Strategic Alliance
  • Joint Business Development

Lesson 8: Resources, Activities and Costs

  • Four Critical Resources
  • Financial Resources
  • Human Resources
  • Qualified Employees and Culture
  • Intellectual Property Overview

Prerequisites and Requirements

This class involves no programming. The characteristics of a budding entrepreneur: passion, tenacity, and a willingness to work hard, are essential.

We also recommend you join the class with at least a rough idea of a business model for a startup you would like to work on throughout this class.

See the Technology Requirements for using Udacity.

Why Take This Course

You will learn the business skills it takes to bring your idea from conception to market. These include:

  • Actively listening and engaging your customers to find out what exactly they want in your product and how you should deliver it to them

  • Gathering, evaluating and using customer feedback to make your product, marketing, and business model stronger

  • Engaging your customers through the three phases of the customer relationship management lifecycle: get, keep, and grow

  • Identifying key resources, partners, activities, and distribution channels required to deliver your product to your customer

  • Calculating your direct and indirect costs for delivering your product

What do I get?
  • Instructor videos
  • Learn by doing exercises
  • Taught by industry professionals
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