Product Strategy

Course

Learn how to build a bullet-proof vision & strategy for any digital product idea. By the end of this course, you’ll know how to identify the right problems to solve, map out business models for capturing revenue, and successfully pitch your strategy to stakeholders.

Enroll Now

06Days04Hrs31Min34Sec

Estimated time
20 hours
Enroll by
October 12, 2022
Get access to classroom immediately on enrollment
Prerequisites
No Experience Required

What You Will Learn

Product Strategy
20 hours to complete
Software product development can be chaotic and a strong strategy is often what keeps successful companies on track when others fail. In this course, you’ll learn the ins and outs of developing a rock-solid product strategy directly from a product manager at Uber, one of Silicon Valley’s fastest-growing and innovative tech startups. You’ll learn everything from how to build roadmaps and write PRDs, to how to create a business case for a new product opportunity, to how to present a compelling product pitch to gain internal stakeholder buy-in. You’ll also create and present a product pitch deck of your own to put your new skills to the test.
Prerequisite knowledge
1. Intro to Product Management
  Understand what Product Management involves, describe why Product Management is important, and understand the history and evolution of Product Management.
2. The Role of a Product Manager
  Understand the purpose of the Product Manager role in an organization and identify key cross-functional partners and customize communications based on understanding of their key priorities. Describe various customer discovery techniques for gathering requirements and learn how to complete each component of a product requirements document (PRD), including documenting requirements.
3. Problem Identification
  Learn how to identify problems that are worthwhile to solve and understand the market through qualitative and quantitative research methods. Identify your target user and build user personas based on synthesis of research. Calculate the total addressable market (TAM) for your product and the return on investment (ROI) for solving a problem.
4. Vision & Strategy
  Define and craft a compelling vision for a new product and identify strategic areas to invest in based on organizational goals and competitive analysis. Build a Business Model Canvas for a product opportunity, understand the importance of defining a minimum viable product (MVP), and define key performance indicators (KPIs) that align product strategy to organizational goals.
5. Communication Skills
  Understand the importance and various methods to practice active listening and learn how to craft and deliver compelling stories. Apply persuasion and negotiation when communicating to business stakeholders and learn how to structure and deliver strong presentations.
6. Project: Pitch a Product Vision
  In this project, you will choose to act as a product manager for one of four top technology companies and develop a compelling pitch for the development of a new product. You’ll be provided a business scenario relevant to each of the four companies and based on the provided business scenario of the company you choose, you will perform primary and secondary market research to identify target users and size the market opportunity for a new product.

Introducing new Udacity Single Courses

Our students asked and we listened. You can now get the in-demand tech skills you need faster and for less money by enrolling in one of our new, one-month Single Courses. You’ll get the specific job-ready skills you need in as little as four weeks and for a fraction of the cost.

Of course if you are looking for a more robust, in-depth education, you can still enroll in one of our 3-6 month Nanodegree programs.

Both programs are part-time and online, and they both offer 24/7 support, quality Udacity-produced content, courses created with the help of top tech companies, and more. You can always start with a Single Course and upgrade to a full Nanodegree program if you like.

All our programs include:

Real-world projects from industry experts
With real-world projects and immersive content built in partnership with top-tier companies, you’ll master the tech skills companies want.
Technical mentor support
Our knowledgeable mentors guide your learning and are focused on answering your questions, motivating you, and keeping you on track.
Workspaces
Validate your understanding of concepts learned by checking the output and quality of your code in real-time.
Flexible learning program
Tailor a learning plan that fits your busy life. Learn at your own pace and reach your personal goals on the schedule that works best for you.

Course offerings

Class content
- Real-world projects
- Project reviews
- Project feedback from experienced reviewers
Student services
- Technical mentor support
- Student community

Succeed with personalized services.

We provide services customized for your needs at every step of your learning journey to ensure your success.

Get timely feedback on your projects.

Personalized feedback
Unlimited submissions and feedback loops
Practical tips and industry best practices
Additional suggested resources to improve

1,400+
project reviewers
2.7M
projects reviewed
88/100
reviewer rating
1.1 hours
avg project review turnaround time

Mentors available to answer your questions.

Support for all your technical questions
Questions answered quickly by our team of technical mentors

1,400+
technical mentors
0.85 hours
median response time

Learn with the best.

Alex King
Product Manager at Uber
Alex is passionate about simplifying complex user problems. He leads Rider Experience for JUMP Bikes & Scooters, and previously Setup Experiences for smart home devices like Google Wifi, Google Home, and Chromecast.