Product Strategy for Product Managers

Course

The most effective products start with a comprehensive market-based, insight-driven strategy. Understand the role that product managers play during product development, with a focus on activities that happen early in the product development cycle. Learn how to identify the right problems to solve through market research, target user definition, and market sizing. Create a compelling vision and strategy that will set up the team to solve those problems. Understand how to communicate effectively to get people excited and bought into your ideas.

Beginner
2 weeks
Last Updated January 8, 2025

Skills you'll learn:

Problem validationProduct management basics

Prerequisites:

No experience required

Beginner

2 weeks

Last Updated January 8, 2025

Skills you'll learn:

Problem validation • Product management basics • Product proposals • Stakeholder management

Prerequisites:

No experience required

Course Lessons

Lesson 1

Introduction to Product Management

This lesson is an introduction to Product Management-- what it is, why it matters, and a brief history.

Lesson 2

Role of a PM

This lesson covers the role and responsibilities of a PM. The lesson will also cover other functions that PMs frequently interact with, as well as artifacts that PMs create align the team on what to build and what the product needs to do.

Lesson 3

Problem Identification

This lesson covers how to make sure that you are solving the right problems by understanding the market, the user, and business goals to identify opportunities. There really is no shortage of problems that could be solved-- but one of the hardest things to do is decide what not to solve.

Lesson 4

Vision & Strategy

This lesson covers Vision & Strategy for Product Development. We’ll also discuss how to map out your business model and different options for capturing revenue. Additionally, we’ll also talk about how to measure your progress through KPIs

Lesson 5

Communication Skills

This lesson covers Communication Skills for Product Managers, including: listening, storytelling, persuasion, presentations, and negotiation.

Lesson 6 • Project

Pitch a Product Vision

Any product that gets built starts with a vision and a product manager who rallies stakeholders behind that vision. In this project, you will develop a compelling pitch for a new product.

Taught By The Best

Alex King

Product Manager at Google

Alex King is a product manager at Google, where he works on Pixel Camera. He previously worked on setup experiences for smart home devices like Google Wifi, Google Home, and Chromecast. He formerly worked at Uber where he led rider experience for JUMP Bikes and Scooters. He graduated from the University of Washington.

The Udacity Difference

Combine technology training for employees with industry experts, mentors, and projects, for critical thinking that pushes innovation. Our proven upskilling system goes after success—relentlessly.

Demonstrate proficiency with practical projects

Projects are based on real-world scenarios and challenges, allowing you to apply the skills you learn to practical situations, while giving you real hands-on experience.

Gain proven experience
Retain knowledge longer
Apply new skills immediately

Top-tier services to ensure learner success

Reviewers provide timely and constructive feedback on your project submissions, highlighting areas of improvement and offering practical tips to enhance your work.