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Product Strategy


Learn how to build a bullet-proof vision & strategy for any digital product idea. By the end of this course, you’ll know how to identify the right problems to solve, map out business models for capturing revenue, and successfully pitch your strategy to stakeholders.

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  • Estimated time
    20 hours

  • Enroll by
    March 22, 2023

    Get access to classroom immediately on enrollment

  • Prerequisites
    No Experience Required

What You Will Learn

  1. Product Strategy

    20 hours to complete

    Software product development can be chaotic and a strong strategy is often what keeps successful companies on track when others fail. In this course, you’ll learn the ins and outs of developing a rock-solid product strategy directly from a product manager at Uber, one of Silicon Valley’s fastest-growing and innovative tech startups. You’ll learn everything from how to build roadmaps and write PRDs, to how to create a business case for a new product opportunity, to how to present a compelling product pitch to gain internal stakeholder buy-in. You’ll also create and present a product pitch deck of your own to put your new skills to the test.

    Prerequisite knowledge

    No Experience Required.

    1. Intro to Product Management

      Understand what Product Management involves, describe why Product Management is important, and understand the history and evolution of Product Management.

      • The Role of a Product Manager

        Understand the purpose of the Product Manager role in an organization and identify key cross-functional partners and customize communications based on understanding of their key priorities. Describe various customer discovery techniques for gathering requirements and learn how to complete each component of a product requirements document (PRD), including documenting requirements.

        • Problem Identification

          Learn how to identify problems that are worthwhile to solve and understand the market through qualitative and quantitative research methods. Identify your target user and build user personas based on synthesis of research. Calculate the total addressable market (TAM) for your product and the return on investment (ROI) for solving a problem.

          • Vision & Strategy

            Define and craft a compelling vision for a new product and identify strategic areas to invest in based on organizational goals and competitive analysis. Build a Business Model Canvas for a product opportunity, understand the importance of defining a minimum viable product (MVP), and define key performance indicators (KPIs) that align product strategy to organizational goals.

            • Communication Skills

              Understand the importance and various methods to practice active listening and learn how to craft and deliver compelling stories. Apply persuasion and negotiation when communicating to business stakeholders and learn how to structure and deliver strong presentations.

              • Project: Pitch a Product Vision

                In this project, you will choose to act as a product manager for one of four top technology companies and develop a compelling pitch for the development of a new product. You’ll be provided a business scenario relevant to each of the four companies and based on the provided business scenario of the company you choose, you will perform primary and secondary market research to identify target users and size the market opportunity for a new product.


              Introducing new Udacity Single Courses

              Our students asked and we listened. You can now get the in-demand tech skills you need faster and for less money by enrolling in one of our new, one-month Single Courses. You’ll get the specific job-ready skills you need in as little as four weeks and for a fraction of the cost.

              Of course if you are looking for a more robust, in-depth education, you can still enroll in one of our 3-6 month Nanodegree programs.

              Both programs are part-time and online, and they both offer 24/7 support, quality Udacity-produced content, courses created with the help of top tech companies, and more. You can always start with a Single Course and upgrade to a full Nanodegree program if you like.

              All Our Courses Include

              • Real-world projects from industry experts

                With real-world projects and immersive content built in partnership with top-tier companies, you’ll master the tech skills companies want.

              • Technical mentor support

                Our knowledgeable mentors guide your learning and are focused on answering your questions, motivating you, and keeping you on track.

              • Workspaces

                Validate your understanding of concepts learned by checking the output and quality of your code in real-time.

              • Flexible learning program

                Tailor a learning plan that fits your busy life. Learn at your own pace and reach your personal goals on the schedule that works best for you.

              Course offerings

              • Class content

                • Real-world projects
                • Project reviews
                • Project feedback from experienced reviewers
              • Student services

                • Technical mentor support
                • Student community

              Succeed with personalized services.

              We provide services customized for your needs at every step of your learning journey to ensure your success.

              Get timely feedback on your projects.

              • Personalized feedback
              • Unlimited submissions and feedback loops
              • Practical tips and industry best practices
              • Additional suggested resources to improve
              • 1,400+

                project reviewers

              • 2.7M

                projects reviewed

              • 88/100

                reviewer rating

              • 1.1 hours

                avg project review turnaround time

              Learn with the best.

              Learn with the best.

              • Alex King

                Product Manager at Google

                Alex King is a product manager at Google, where he works on Pixel Camera. He previously worked on setup experiences for smart home devices like Google Wifi, Google Home, and Chromecast. He formerly worked at Uber where he led rider experience for JUMP Bikes and Scooters. He graduated from the University of Washington.

              Product Strategy

              Get started today

                • Learn

                  How to build well-researched, market-validated strategies for developing digital products.

                • Average Time

                  On average, successful students take 20 hours to complete this program.

                • Benefits include

                  • Real-world projects from industry experts
                  • Technical mentor support

                Program Details

                • Do I need to apply? What are the admission criteria?

                  No. This Nanodegree program accepts all applicants regardless of experience and specific background.

                • What are the prerequisites for enrollment?

                  No prior experience is required, but it is recommended that students are comfortable with basic computer skills, such as managing files, using third-party online programs, and navigating the Internet through an online browser. You will also need access to a video camera on a computer.

                • How is this course structured?

                  The Product Strategy course is comprised of content and curriculum to support one project. We estimate that students can complete the program in 20 hours.

                  The project will be reviewed by the Udacity reviewer network and platform. Feedback will be provided and if you do not pass the project, you will be asked to resubmit the project until it passes.

                • How long is this course?

                  Access to this course runs for the length of time specified in the payment card above. If you do not graduate within that time period, you will continue learning with month to month payments. See the Terms of Use and FAQs for other policies regarding the terms of access to our programs.

                • Can I switch my start date? Can I get a refund?

                  Please see the Udacity Program Terms of Use and FAQs for policies on enrollment in our programs.

                • What software and versions will I need in this course?

                  You will need to use Google Slides or Microsoft PowerPoint, and Google Docs or Microsoft Word, as well as access to the internet and a 64-bit computer. You will also need a computer to record a video pitch. Minimum operating system (OS) requirements are:

                  • Windows 8.1 or later
                  • Apple, MacOS 10.10 (Yosemite) and later
                  • any Linux OS that supports the browsers mentioned above, or any Chrome OS that supports the browsers mentioned above

                Product Strategy

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