Lesson 1
Introduction to Product Management
This lesson is an introduction to Product Management-- what it is, why it matters, and a brief history.
Product Strategy for Product Managers
Course
The most effective products start with a comprehensive market-based, insight-driven strategy. Understand the role that product managers play during product development, with a focus on activities that happen early in the product development cycle. Learn how to identify the right problems to solve through market research, target user definition, and market sizing. Create a compelling vision and strategy that will set up the team to solve those problems. Understand how to communicate effectively to get people excited and bought into your ideas.
The most effective products start with a comprehensive market-based, insight-driven strategy. Understand the role that product managers play during product development, with a focus on activities that happen early in the product development cycle. Learn how to identify the right problems to solve through market research, target user definition, and market sizing. Create a compelling vision and strategy that will set up the team to solve those problems. Understand how to communicate effectively to get people excited and bought into your ideas.
Beginner
4 weeks
Real-world Projects
Completion Certificate
Last Updated February 29, 2024
Problem validation • Product management basics • Product proposals • Stakeholder management
No experience required
Course Lessons
Lesson 2
Role of a PM
This lesson covers the role and responsibilities of a PM. The lesson will also cover other functions that PMs frequently interact with, as well as artifacts that PMs create align the team on what to build and what the product needs to do.
Lesson 3
Problem Identification
This lesson covers how to make sure that you are solving the right problems by understanding the market, the user, and business goals to identify opportunities. There really is no shortage of problems that could be solved-- but one of the hardest things to do is decide what not to solve.
Lesson 4
Vision & Strategy
This lesson covers Vision & Strategy for Product Development. We’ll also discuss how to map out your business model and different options for capturing revenue. Additionally, we’ll also talk about how to measure your progress through KPIs
Lesson 5
Communication Skills
This lesson covers Communication Skills for Product Managers, including: listening, storytelling, persuasion, presentations, and negotiation.
Lesson 6 • Project
Pitch a Product Vision
Any product that gets built starts with a vision and a product manager who rallies stakeholders behind that vision. In this project, you will develop a compelling pitch for a new product.
Taught By The Best
Alex King
Product Manager at Google
Alex King is a product manager at Google, where he works on Pixel Camera. He previously worked on setup experiences for smart home devices like Google Wifi, Google Home, and Chromecast. He formerly worked at Uber where he led rider experience for JUMP Bikes and Scooters. He graduated from the University of Washington.
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