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Marketing Analytics

Nanodegree Program

Gain foundational data skills applicable to marketing. Collect and analyze data, model marketing scenarios, and communicate your findings with Excel, and Tableau.

Gain foundational data skills applicable to marketing. Collect and analyze data, model marketing scenarios, and communicate your findings with Excel, and Tableau.


2 months

Real-world Projects

Completion Certificate

Last Updated November 24, 2023

Skills you'll learn:
Marketing macro-analytics • Marketing analytics • Digital marketing metrics • Marketing metrics

No experience required

Courses In This Program

Course 1 32 minutes

Welcome to the Nanodegree

Course 2 2 weeks

Introduction to Data

Course 3 2 weeks

Data Visualization

Learn how to select the most appropriate data visualization for an analysis. Learn how to evaluate the effectiveness of a data visualization and build interactive and engaging Tableau dashboards.

Course 4 2 weeks

Marketing Analytics Techniques

Taught By The Best

Photo of Brad Batesole

Brad Batesole

Marketing Executive

Brad is a marketing executive who has led teams of top marketers at top companies; Lynda.com, TMZ, LegalZoom, and LinkedIn. He has extensive experience from every angle, from marketing strategy and user experience to social media, paid media, and SEO.

Photo of Anke Audenaert

Anke Audenaert


Anke led the development of Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.

Photo of Mat Leonard

Mat Leonard

Content Developer

Mat is a former physicist, research neuroscientist, and data scientist. He did his PhD and Postdoctoral Fellowship at the University of California, Berkeley.

Photo of Dana Sheahen

Dana Sheahen

Content Developer

Dana is an electrical engineer with a Masters in Computer Science from Georgia Tech. Her work experience includes software development for embedded systems in the Automotive Group at Motorola, where she was awarded a patent for an onboard operating system.

Photo of Josh Bernhard

Josh Bernhard

Data Scientist at Nerd Wallet

Josh has been sharing his passion for data for nearly a decade at all levels of university, and as Lead Data Science Instructor at Galvanize. He's used data science for work ranging from cancer research to process automation.

Ratings & Reviews

Average Rating: 4.6 Stars

(223 Reviews)

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The Udacity Difference

Combine technology training for employees with industry experts, mentors, and projects, for critical thinking that pushes innovation. Our proven upskilling system goes after success—relentlessly.

Demonstrate proficiency with practical projects

Projects are based on real-world scenarios and challenges, allowing you to apply the skills you learn to practical situations, while giving you real hands-on experience.

  • Gain proven experience

  • Retain knowledge longer

  • Apply new skills immediately

Top-tier services to ensure learner success

Reviewers provide timely and constructive feedback on your project submissions, highlighting areas of improvement and offering practical tips to enhance your work.

  • Get help from subject matter experts

  • Learn industry best practices

  • Gain valuable insights and improve your skills