Product Manager

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Introduction to Product Management

This lesson is an introduction to Product Management-- what it is, why it matters, and a brief history.

Role of a PM

This lesson covers the role and responsibilities of a PM. The lesson will also cover other functions that PMs frequently interact with, as well as artifacts that PMs create align the team on what to build and what the product needs to do.

Problem Identification

This lesson covers how to make sure that you are solving the right problems by understanding the market, the user, and business goals to identify opportunities. There really is no shortage of problems that could be solved-- but one of the hardest things to do is decide what not to solve.

Vision & Strategy

This lesson covers Vision & Strategy for Product Development. We’ll also discuss how to map out your business model and different options for capturing revenue. Additionally, we’ll also talk about how to measure your progress through KPIs

Communication Skills

This lesson covers Communication Skills for Product Managers, including: listening, storytelling, persuasion, presentations, and negotiation.

Pitch a Product Vision

Any product that gets built starts with a vision and a product manager who rallies stakeholders behind that vision. In this project, you will develop a compelling pitch for a new product.

Intro to Design Sprint

This lesson is an overview of the Design Sprint process, identifying the right problems to bring into a Design Sprint, and how to work effectively with Designers.

Phase 1: Understand

This lesson covers the first phase of the Design Sprint -- Understanding. You'll get an overview of this phase, and learn several methods to increase understanding

Phase 2: Define

This lesson covers the second phase of the Design Sprint -- Define. You'll get an overview of this phase and learn methods to create focus and define outcomes.

Phase 3: Sketch

This lesson covers the third phase of the Design Sprint -- Sketching. You'll get an overview of this phase and then you'll learn how to sketch, brainstorm and pick ideas to sketch out in more detail.

Phase 4: Decide

This lesson covers the fourth phase of the Design Sprint -- Deciding. We'll get an overview of this phase and learn methods to narrow down and converge on one idea.

Phase 5: Prototype

This lesson covers the fifth phase of the Design Sprint -- Prototyping. You'll get an overview of this phase, learn more about the different methods of prototyping, as well learn best practices

Phase 6: Validate

This lesson covers the sixth phase of the Design Sprint -- Validating. You'll get an overview of this phase and learn how to validate your concept from both a user and a feasibility perspective.

Next Steps

You’ve made it through all the phases of the Design Sprint. This lesson will focus on how to bring it all together and what will happen next

Project: Run a Design Sprint

For this course, you will be running a Design Sprint to further develop a concept to address an opportunity that you have identified.

Introduction to Product Development

An introduction to the Product Development course, prerequisites, a brief history of product development, and an overview of the course project.

Influencing without Authority

Influencing without authority is a critical skill for a PM. Building credibility and trust are key components, along with being able to negotiate and say no.

Development Methodologies, Collaboration, & Tools

As a PM you won't write code but you do need to understand how work gets done. This lesson covers different development methodologies, how to communicate, and an overview of key engineering processes.

Testing, Feedback, and Preparing for Launch

PMs are responsible for shipping high-quality products. This lesson covers using testing and real-world feedback to improve your product, and how to determine when your product is ready to launch.

Project: Managing Product Development

For this project, you will identify risks and issues by creating a test plan and getting feedback from dogfooders. You will then prioritize that feedback and run a go/no go launch meeting.

Introduction to Product Launch

This lesson is an introduction to Product Launch -- what it is, why it matters, and a brief history.

Set Up the Launch Process

This lesson covers how to set up a launch process. We'll also discuss how to scale a product and finish by looking into how we can identify the risks in our launch plans and what we can do to mitigate them.

Marketing Strategy

In this lesson, we will discuss how Product Managers and the Marketing team work together. We'll also talk about the go-to-market strategy, understanding the competition, acquisition channel strategy and pricing strategy.

Prepare Your Partner Teams for Launch

We are getting closer to the launch date! Now we need to bring in the teams that work more closely with our customers and users.

Launch and Post-launch Feedback

This lesson covers launch day, post-launch feedback, and how to use feedback and metrics from the launch to set the next steps for the product

Project: Deliver a Product to Market

For this project, you will simulate a product launch. You will develop a go-to-market strategy, outline a launch plan, identify potential problems and define the next iteration of the product.

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