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A/B Testing for Business Analysts

Course

Learn how to design business experiments and analyze results through developing proficiency in randomized and matched-pair design A/B tests.

Learn how to design business experiments and analyze results through developing proficiency in randomized and matched-pair design A/B tests.

Last Updated March 7, 2022

Prerequisites:

No experience required

Course Lessons

Lesson 1

A/B Testing Fundamentals

Understand the fundamentals of A/B testing, including selecting target and control units and variables and the duration of a test.

Lesson 2

Randomized Design Tests

Select test and control variables and understand the importance of sample size. Design a randomized design A/B test and analyze the results.

Lesson 3

Matched Pair Design Tests

Match test units to control units. Design a matched pair design A/B test and analyze the results.

Lesson 4

Matched Pair Practice

Use trend and seasonality as control variables for a matched pair design A/B test.

Taught By The Best

Photo of Patrick Nussbaumer

Patrick Nussbaumer

Instructor

Patrick Nussbaumer is Technical Activation Director at Alteryx, Inc. Prior to Alteryx, Patrick has spent the past 20 years in a variety of roles focused on data analysis, telecommunications, and financial services industries.

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Reviewers provide timely and constructive feedback on your project submissions, highlighting areas of improvement and offering practical tips to enhance your work.

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