Use machine learning to create segmentsStart Free Course
The Segmentation and Clustering course provides students with the foundational knowledge to build and apply clustering models to develop more sophisticated segmentation in business contexts. You will learn:
Throughout this course you’ll also learn the techniques to apply your knowledge in a data analytics program called Alteryx.
This course is part of the Predictive Analytics for Business Nanodegree Program.
This free course is your first step towards a new career with the Predictive Analytics for Business Nanodegree Program.
Enhance your skill set and boost your hirability through innovative, independent learning.
See the Technology Requirements for using Udacity.
Segmentation is used by companies across industries to better target the right products to the right customers. Most segmentation approaches are rather simple, such as segmenting customers by geography or age. However, with the rich amount of data business have now, much more sophisticated segmentation approaches are available.
In this course, you'll learn how to use an advanced analytical method called clustering to create useful segments for business contexts, whether its stores, customers, geographies, etc.
You'll learn this through improving your fluency in Alteryx, a data analytics tool that enables you prepare, blend, and analyze data quickly.
This course is ideal for anyone who is interested in pursuing a career in business analysis, but lacks programming experience.