Lesson 1
Segmentation Fundamentals
Understand the difference between localization, standardization, and segmentation
Course
Last Updated March 7, 2022
No experience required
Lesson 1
Segmentation Fundamentals
Understand the difference between localization, standardization, and segmentation
Lesson 2
Preparing Data for Clustering
Scale data to prepare a dataset for cluster modeling. Select variables to include based on the business context.
Lesson 3
Variable Reduction
Use principal components analysis (PCA) to reduce the number of variables for cluster model
Lesson 4
Clustering Models
Select the appropriate number of clusters. Build and apply a k-centroid cluster model.
Lesson 5
Validating and Applying Clusters
Validate the results of a cluster model. Visualize and communicate the results of a cluster model.
Rod Light
Instructor
Rod Light is a Solutions Engineer Practice Lead at Alteryx, where he helps customers and prospects design data analytics solutions for their businesses using Alteryx.
Rod Light
Instructor
Rod Light is a Solutions Engineer Practice Lead at Alteryx, where he helps customers and prospects design data analytics solutions for their businesses using Alteryx.
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