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Segmentation and Clustering


Last Updated March 7, 2022


No experience required

Course Lessons

Lesson 1

Segmentation Fundamentals

Understand the difference between localization, standardization, and segmentation

Lesson 2

Preparing Data for Clustering

Scale data to prepare a dataset for cluster modeling. Select variables to include based on the business context.

Lesson 3

Variable Reduction

Use principal components analysis (PCA) to reduce the number of variables for cluster model

Lesson 4

Clustering Models

Select the appropriate number of clusters. Build and apply a k-centroid cluster model.

Lesson 5

Validating and Applying Clusters

Validate the results of a cluster model. Visualize and communicate the results of a cluster model.

Taught By The Best

Photo of Rod Light

Rod Light


Rod Light is a Solutions Engineer Practice Lead at Alteryx, where he helps customers and prospects design data analytics solutions for their businesses using Alteryx.

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