About this Course

This course is a part of the Digital Marketing Nanodegree Program.

Content is at the core of all marketing activity. In this course you learn how to plan your content marketing, how to develop content that works well for your target audience, and how to measure its impact.

Skill Level
Beginner
Included in Course
  • Rich Learning Content

  • Interactive Quizzes

  • Taught by Industry Pros

  • Real World Projects

  • Student Support Community

  • Personalized Career Support

Join the Path to Greatness

This course is part of a Nanodegree Program. It is a step towards a new career in Digital Marketing.

Nanodegree Course

Content Marketing Essentials

by HubSpot

Enhance your skill set and boost your hirability through innovative, independent learning.

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What You Will Learn

Lesson 1

Plan Your Content Strategy

  • A marketer has a message and that message has to be communicated through great content. In this lesson, you learn how to plan and organize your content.
Lesson 1

Plan Your Content Strategy

  • A marketer has a message and that message has to be communicated through great content. In this lesson, you learn how to plan and organize your content.
Lesson 2

Create Content

  • Great content has a few common components. In this lesson, you learn the power of storytelling, different frameworks you can use to tell persuasive stories, and how to make the most of your content with curation and repurposing.
Lesson 2

Create Content

  • Great content has a few common components. In this lesson, you learn the power of storytelling, different frameworks you can use to tell persuasive stories, and how to make the most of your content with curation and repurposing.
Lesson 3

Distribute & Promote Content

  • Compelling content on its own won’t get the job done. In his lesson, you learn how to promote and distribute your content, and how to keep it all organized with a content calendar.
Lesson 3

Distribute & Promote Content

  • Compelling content on its own won’t get the job done. In his lesson, you learn how to promote and distribute your content, and how to keep it all organized with a content calendar.
Lesson 4

Optimize Website UX & Landing Pages

  • Your website plays a crucial role in reaching your marketing objectives. In this lesson, you learn how to apply UX design principles to your website, and how to create and test landing pages.
Lesson 4

Optimize Website UX & Landing Pages

  • Your website plays a crucial role in reaching your marketing objectives. In this lesson, you learn how to apply UX design principles to your website, and how to create and test landing pages.
Lesson 5

Measure Impact

  • Measurement is key to the success of your content marketing. In this lesson, you learn what metrics to consider and how to optimize your results.
Lesson 5

Measure Impact

  • Measurement is key to the success of your content marketing. In this lesson, you learn what metrics to consider and how to optimize your results.
Lesson 6

Jobs in Content Marketing

  • We describe what it’s like to be a Content Marketer and what skills recruiters look for in the recruiting process.
Lesson 6

Jobs in Content Marketing

  • We describe what it’s like to be a Content Marketer and what skills recruiters look for in the recruiting process.

Prerequisites and Requirements

Students should have basic computer skills and be comfortable navigating online.

You will need to have a Gmail and a Facebook account to complete the projects.

See the Technology Requirements for using Udacity.

Why Take This Course

What do I get?
  • Instructor videos
  • Learn by doing exercises
  • Taught by industry professionals
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