A/B Testing for Business Analysts
Run business experiments
About this Course
The A/B Testing course provides students with the foundational knowledge to design and analyze A/B tests to create business insights and support decision making. You will learn:
- The fundamental principles of experiment design
- How to design and analyze randomized design experiments
- How to design and analyze matched-pair design experiments
Throughout this course you’ll also learn the techniques to apply your knowledge in a data analytics program called Alteryx.
This course is part of the Business Analyst Nanodegree.
Approx. 3 weeks
Included in Product
Rich Learning Content
Taught by Industry Pros
What You Will Learn
A/B Testing Fundamentals
- Learn how to select control and treatment units and variables for A/B tests.
- Select the correct experiment design for an A/B test.
Randomized Design Tests
- Learn how to select the unit of diversion and duration for a randomized test.
- Select variables for a randomized experiment.
- Be able to interpret randomized design experiment results.
Matched Pair Design Tests
- Learn how to match control units to treatment units.
- Determine the duration of the test.
- Interpret matched pair design experiment results.
Prerequisites and Requirements
- No programming experience required.
- Interested in using data to make better business decisions.
- Alteryx license (provided to Nanodegree students at no cost, compatible with Windows only).
See the Technology Requirements for using Udacity.
Why Take This Course
Predictive analytics has proved to be a powerful tool to help businesses analyze data and predict future outcomes and trends. In this course, you’ll learn how to use A/B tests to predict the success of new product roll-outs, calculate the impact of website feature changes, and generate insights for other types business problems.
You'll learn this through improving your fluency in Alteryx, a data analytics tool that enables you prepare, blend, and analyze data quickly.
This course is ideal for anyone who is interested in pursuing a career in business analysis, but lacks programming experience.
What do I get?
- Instructor videos
- Learn by doing exercises
- Taught by industry professionals