About this Course

The A/B Testing course provides students with the foundational knowledge to design and analyze A/B tests to create business insights and support decision making. You will learn:

  • The fundamental principles of experiment design
  • How to design and analyze randomized design experiments
  • How to design and analyze matched-pair design experiments

Throughout this course you’ll also learn the techniques to apply your knowledge in a data analytics program called Alteryx.

This course is part of the Business Analyst Nanodegree.

Course Cost
Free
Timeline
Approx. 3 weeks
Skill Level
Intermediate
Included in Course
  • Icon course 01 3edf6b45629a2e8f1b490e1fb1516899e98b3b30db721466e83b1a1c16e237b1 Rich Learning Content

  • Icon course 04 2edd94a12ef9e5f0ebe04f6c9f6ae2c89e5efba5fd0b703c60f65837f8b54430 Interactive Quizzes

  • Icon course 02 2d90171a3a467a7d4613c7c615f15093d7402c66f2cf9a5ab4bcf11a4958aa33 Taught by Industry Pros

  • Icon course 05 237542f88ede3178ac4845d4bebf431ddd36d9c3c35aedfbd92e148c1c7361c6 Self-Paced Learning

  • Icon course 03 142f0532acf4fa030d680f5cb3babed8007e9ac853d0a3bf731fa30a7869db3a Student Support Community

Join the Path to Greatness

This free course is your first step towards a new career with the Business Analyst Nanodegree Program.

Free Course

A/B Testing for Business Analysts

Enhance your skill set and boost your hirability through innovative, independent learning.

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Course Leads

  • Patrick Nussbaumer
    Patrick Nussbaumer

    Instructor

What You Will Learn

Lesson 1

A/B Testing Fundamentals

  • Learn how to select control and treatment units and variables for A/B tests.
  • Select the correct experiment design for an A/B test.
Lesson 1

A/B Testing Fundamentals

  • Learn how to select control and treatment units and variables for A/B tests.
  • Select the correct experiment design for an A/B test.
Lesson 2

Randomized Design Tests

  • Learn how to select the unit of diversion and duration for a randomized test.
  • Select variables for a randomized experiment.
  • Be able to interpret randomized design experiment results.
Lesson 2

Randomized Design Tests

  • Learn how to select the unit of diversion and duration for a randomized test.
  • Select variables for a randomized experiment.
  • Be able to interpret randomized design experiment results.
Lesson 3

Matched Pair Design Tests

  • Learn how to match control units to treatment units.
  • Determine the duration of the test.
  • Interpret matched pair design experiment results.
Lesson 3

Matched Pair Design Tests

  • Learn how to match control units to treatment units.
  • Determine the duration of the test.
  • Interpret matched pair design experiment results.
Lesson 4

Matched Pair Practice

  • Go through an end to end example of a matched pair A/B test.
  • Get step by step instruction to set up and analyze the test.
  • Use trends to match target and control units.
Lesson 4

Matched Pair Practice

  • Go through an end to end example of a matched pair A/B test.
  • Get step by step instruction to set up and analyze the test.
  • Use trends to match target and control units.

Prerequisites and Requirements

  • No programming experience required.
  • Interested in using data to make better business decisions.
  • Alteryx license (provided to Nanodegree students at no cost, compatible with Windows only).

See the Technology Requirements for using Udacity.

Why Take This Course

Predictive analytics has proved to be a powerful tool to help businesses analyze data and predict future outcomes and trends. In this course, you’ll learn how to use A/B tests to predict the success of new product roll-outs, calculate the impact of website feature changes, and generate insights for other types business problems.

You'll learn this through improving your fluency in Alteryx, a data analytics tool that enables you prepare, blend, and analyze data quickly.

This course is ideal for anyone who is interested in pursuing a career in business analysis, but lacks programming experience.

What do I get?
  • Instructor videos
  • Learn by doing exercises
  • Taught by industry professionals

Thanks for your interest!

We'll be in touch soon.

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