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A/B Testing for Business Analysts

Free Course

Run business experiments

Related Nanodegree Program

Introduction to Programming

About this course

The A/B Testing course provides students with the foundational knowledge to design and analyze A/B tests to create business insights and support decision making. You will learn:

  • The fundamental principles of experiment design
  • How to design and analyze randomized design experiments
  • How to design and analyze matched-pair design experiments

Throughout this course you’ll also learn the techniques to apply your knowledge in a data analytics program called Alteryx.

This course is part of the Business Analyst Nanodegree.

What you will learn

  1. A/B Testing Fundamentals
    • Learn how to select control and treatment units and variables for A/B tests.
    • Select the correct experiment design for an A/B test.
  2. Randomized Design Tests
    • Learn how to select the unit of diversion and duration for a randomized test.
    • Select variables for a randomized experiment.
    • Be able to interpret randomized design experiment results.
  3. Matched Pair Design Tests
    • Learn how to match control units to treatment units.
    • Determine the duration of the test.
    • Interpret matched pair design experiment results.
  4. Matched Pair Practice
    • Go through an end to end example of a matched pair A/B test.
    • Get step by step instruction to set up and analyze the test.
    • Use trends to match target and control units.

Prerequisites and requirements

  • No programming experience required.
  • Interested in using data to make better business decisions.
  • Alteryx license (provided to Nanodegree students at no cost, compatible with Windows only).

See the Technology Requirements for using Udacity.

Why take this course?

Predictive analytics has proved to be a powerful tool to help businesses analyze data and predict future outcomes and trends. In this course, you’ll learn how to use A/B tests to predict the success of new product roll-outs, calculate the impact of website feature changes, and generate insights for other types business problems.

You'll learn this through improving your fluency in Alteryx, a data analytics tool that enables you prepare, blend, and analyze data quickly.

This course is ideal for anyone who is interested in pursuing a career in business analysis, but lacks programming experience.

Learn with the best.

  • Patrick Nussbaumer
    Patrick Nussbaumer