About this Course

The A/B Testing course provides students with the foundational knowledge to design and analyze A/B tests to create business insights and support decision making. You will learn:

  • The fundamental principles of experiment design
  • How to design and analyze randomized design experiments
  • How to design and analyze matched-pair design experiments

    Throughout this course you’ll also learn the techniques to apply your knowledge in a data analytics program called Alteryx.

    This course is part of the Predictive Analytics for Business Nanodegree.

  • Course Cost
    Free
    Timeline
    Approx. 3 weeks
    Skill Level
    Intermediate
    Included in Course
    • Icon course 01 3edf6b45629a2e8f1b490e1fb1516899e98b3b30db721466e83b1a1c16e237b1 Rich Learning Content

    • Icon course 04 2edd94a12ef9e5f0ebe04f6c9f6ae2c89e5efba5fd0b703c60f65837f8b54430 Interactive Quizzes

    • Icon course 02 2d90171a3a467a7d4613c7c615f15093d7402c66f2cf9a5ab4bcf11a4958aa33 Taught by Industry Pros

    • Icon course 05 237542f88ede3178ac4845d4bebf431ddd36d9c3c35aedfbd92e148c1c7361c6 Self-Paced Learning

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    Join the Path to Greatness

    This free course is your first step towards a new career with the Predictive Analytics for Business Nanodegree Program.

    Free Course

    A/B Testing for Business Analysts

    Enhance your skill set and boost your hirability through innovative, independent learning.

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    Course Leads

    • Patrick Nussbaumer
      Patrick Nussbaumer

      Instructor

    What You Will Learn

    Lesson 1

    A/B Testing Fundamentals

    • Learn how to select control and treatment units and variables for A/B tests.
    • Select the correct experiment design for an A/B test.
    Lesson 1

    A/B Testing Fundamentals

    • Learn how to select control and treatment units and variables for A/B tests.
    • Select the correct experiment design for an A/B test.
    Lesson 2

    Randomized Design Tests

    • Learn how to select the unit of diversion and duration for a randomized test.
    • Select variables for a randomized experiment.
    • Be able to interpret randomized design experiment results.
    Lesson 2

    Randomized Design Tests

    • Learn how to select the unit of diversion and duration for a randomized test.
    • Select variables for a randomized experiment.
    • Be able to interpret randomized design experiment results.
    Lesson 3

    Matched Pair Design Tests

    • Learn how to match control units to treatment units.
    • Determine the duration of the test.
    • Interpret matched pair design experiment results.
    Lesson 3

    Matched Pair Design Tests

    • Learn how to match control units to treatment units.
    • Determine the duration of the test.
    • Interpret matched pair design experiment results.
    Lesson 4

    Matched Pair Practice

    • Go through an end to end example of a matched pair A/B test.
    • Get step by step instruction to set up and analyze the test.
    • Use trends to match target and control units.
    Lesson 4

    Matched Pair Practice

    • Go through an end to end example of a matched pair A/B test.
    • Get step by step instruction to set up and analyze the test.
    • Use trends to match target and control units.

    Prerequisites and Requirements

    • No programming experience required.
    • Interested in using data to make better business decisions.
    • Alteryx license (provided to Nanodegree students at no cost, compatible with Windows only).

    See the Technology Requirements for using Udacity.

    Why Take This Course

    Predictive analytics has proved to be a powerful tool to help businesses analyze data and predict future outcomes and trends. In this course, you’ll learn how to use A/B tests to predict the success of new product roll-outs, calculate the impact of website feature changes, and generate insights for other types business problems.

    You'll learn this through improving your fluency in Alteryx, a data analytics tool that enables you prepare, blend, and analyze data quickly.

    This course is ideal for anyone who is interested in pursuing a career in business analysis, but lacks programming experience.

    What do I get?
    • Instructor videos
    • Learn by doing exercises
    • Taught by industry professionals

    Thanks for your interest!

    We'll be in touch soon.

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