Free Course

A/B Testing for Business Analysts

Run business experiments

About this Course

The A/B Testing course provides students with the foundational knowledge to design and analyze A/B tests to create business insights and support decision making. You will learn:

  • The fundamental principles of experiment design
  • How to design and analyze randomized design experiments
  • How to design and analyze matched-pair design experiments

Throughout this course you’ll also learn the techniques to apply your knowledge in a data analytics program called Alteryx.

This course is part of the Business Analyst Nanodegree.

Course Cost
Free
Timeline
Approx. 3 weeks
Skill Level
intermediate
Included in Product

Rich Learning ContentRich Learning Content

Interactive QuizzesInteractive Quizzes

Taught by Industry ProsTaught by Industry Pros

Self-Paced LearningSelf-Paced Learning

Course Leads

Patrick Nussbaumer

Patrick Nussbaumer

Instructor

Prerequisites and Requirements

  • No programming experience required.
  • Interested in using data to make better business decisions.
  • Alteryx license (provided to Nanodegree students at no cost, compatible with Windows only).

See the Technology Requirements for using Udacity.

Why Take This Course

Predictive analytics has proved to be a powerful tool to help businesses analyze data and predict future outcomes and trends. In this course, you’ll learn how to use A/B tests to predict the success of new product roll-outs, calculate the impact of website feature changes, and generate insights for other types business problems.

You'll learn this through improving your fluency in Alteryx, a data analytics tool that enables you prepare, blend, and analyze data quickly.

This course is ideal for anyone who is interested in pursuing a career in business analysis, but lacks programming experience.

What do I get?
  • Instructor videos
  • Learn by doing exercises
  • Taught by industry professionals