The job of a salesperson is challenging. Without an engineering background, they are expected to have a thorough enough understanding of a highly technical product — enough to sell it to someone. While understanding how some technology works on a high level can be useful, having your sales team take basic levels of tech that’s related to what they sell can increase their confidence (which should result in more sales!).
The following is a list of tech courses, available from Udacity for quick and flexible online learning, that can help boost your sales teams’ tech skills.
User Experience
A course in user experience (UX) will be beneficial for a salesperson of any type. In most UX courses, students learn about how to design products to be intuitive to the user. They learn concepts of human-centered design, customer empathy, and analysis.
For anyone working in sales, this kind of course will not only give great insight into how to focus their work around the needs of the customer, but it will also help them identify ways that the product they are selling excels in UX, and point that out to their potential customers.
Want your sales team to learn more about UX? Check out Udacity’s UX Designer Nanodegree program. With a commitment of only 10 hours a week, your team can understand the ins and outs of user experience in just three months.
Data Science
While it’s true that data science can get complicated very fast and that experts in the field seem to be some kind of tech wizards, an intro level data science class is just the right thing to help your sales team learn more about how data is handled in your product — without it getting too complex on the engineering side.
An introductory class to data science will cover some basics of programming, like data types, data structures, and functions, as well as databases, and some simple commands for reading and writing data. All of this information should improve your sales teams’ ability to speak to how your product works on a higher level.
Want your sales team to learn more about data science? Check out Udacity’s Programming for Data Science with Python Nanodegree program or Programming for Data Science with R Nanodegree program. With a commitment of only 10 hours a week, your team can understand the basics of data science in just three months.
Cybersecurity
These days, digital security is more important than ever — especially if your product deals with any personal, financial, or healthcare data. Being able to understand cybersecurity, and speak to it in a sales setting, is a critical skill.
An entry-level cybersecurity course can inform sales representatives of the variety of different vulnerabilities in a system, as well as help them understand how digital products are hardened against attacks. Being able to talk about the security of your product with ease will build confidence with potential customers looking to use your product.
Want your sales team to learn more about cybersecurity? Check out Udacity’s Intro to Cybersecurity Nanodegree program. With a commitment of only 10 hours a week, your team can understand the ins and outs of user experience in just four months.
Boost Your Sales with a Tech-Informed Team
When your sales team is able to grasp technical concepts, it empowers them to sell with confidence. Any of Udacity’s entry-level Nanodegree programs would be a great way to help increase your sales teams’ tech knowledge, but you can also check out Udacity’s full catalog for some free, shorter courses as well.
Also check out our Udacity for Enterprise today to learn more about online learning that’s tailored for businesses.
