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data visualization

What Is Data Visualization, and Why Is It Important?

In today’s world, data is everywhere. From social media posts to the weather forecast, humans are constantly monitoring information that can be used to glean insights into the world around us. Data visualization can help us see patterns and trends with this unfathomable amount of data. 

For example, you could use a graph or line chart to get a better grasp on population growth over time or see how much money has been distributed in your area by looking at scatter plots. Data visualization helps make sense of vast amounts of information in a way that keeps our eyes on the prize—understanding! Read on to learn more about the importance of data visualization and how to create more engaging data visualizations for your company. 

What is Data Visualization?

Data visualization is the process of making data more accessible, informative, and visually appealing. By visualizing data in a way that is easy to understand, analysts and decision-makers can better analyze and interpret information. Additionally, data visualization can help organizations improve their understanding of their customer base and performance data.

Why is Data Visualization Important?

Data visualization can play an important role in helping analysts and decision-makers understand complex data sets. By visualizing data in a way that is easy to understand, they can make better decisions based on the information available. Additionally, data visualization can help organizations understand their customer base and performance data more effectively. By understanding how customers behave and how businesses are performing, companies can improve their operations and strategies.

Create  More Engaging Data Visualizations

When it comes to data visualization, there are a few things to keep in mind. By following these tips, you can create a visual representation of your data that is both informative and visually appealing.

1. Use True Colors

One of the first things you should do when creating a data visualization is to use true colors. This will help to make the data more visible and easy to understand. Additionally, using true colors will help to promote a sense of cohesion between different sections of your visualization.

2. Use Gradients And Shadows

Another way to make your data visualization more engaging is to use gradients and shadows. This will help to emphasize specific areas of the data and make it easier for viewers to understand. Additionally, gradients and shadows can be used to create a more aesthetic look for your visualization.

3. Use Symbols and Images To Communicate Data Values

One of the most important aspects of data visualization is communicating data values effectively. Symbols and images can be used to do this by representing specific data values in a visually appealing way. Additionally, symbols and images can be used to highlight important trends or patterns in your data.

Learn More About Creating Top-Notch Data Visualizations

When it comes to data visualization, there is no one-size-fits-all answer. The purpose of data visualization is to make complex information more approachable and digestible for the viewer. Visualization can help users understand patterns and trends in data, identify correlations and relationships, and make informed decisions.

Data visualization can be used in a variety of settings, from business intelligence to scientific research. In short, data visualization is an important tool for understanding and manipulating information.

Combine data, visuals, and narrative to tell impactful stories and make data-driven decisions with Udacity’s Data Visualization Nanodegree. Already familiar with data visualization and want to take your skills to the next level? Check out the Data Analysis and Visualization with Microsoft Power BI and master the in-demand skills necessary to become a successful data analyst like data pre-processing, visualization and analysis using Microsoft Power BI as the primary tool.

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Eraina Ferguson
Eraina Ferguson
Eraina Ferguson is the Marketing and Communications Manager at Udacity. Her recent monologue, Listen to Her, was read by actress Marla Gibbs and featured at the WACO Theatre’s 50in50 event. Her writing has been featured on NBC Universal, Red Tricycle, LA Parents Magazine, and the LA Times. Eraina lives in California with her husband and children.