A study by the McKinsey Global Institute reports that data-driven organizations are now 23 times more likely to acquire customers, 6 times as likely to retain customers, and 19 times as likely to be profitable as a result. McKinsey also reports that the creation of a strategy now ranks as the number one challenge to (and reason for) companies’ success with data and analytics.
The opportunity to generate critical business insights grows alongside the massive amounts of data being created by companies and consumers alike, but so does the challenge of managing all that data effectively. The Data Science for Business Leaders Executive program addresses that challenge in an organization’s data transformation journey by helping managers and executives make better strategic, data-driven decisions.
Upon graduating from the program, business leaders will be able to identify and assess data science opportunities, develop a human capital plan for staffing and structuring a business’s data science team, and evaluate strategic technical decisions around data architecture. These are critical skills for any leader looking to unlock the massive potential that big data offers.