One of the most important skills for a digital marketer is to examine online data and create reports. Digital marketing analysts need to dive deep inside the numbers, pull actionable insights and use them to drive business decisions.
That’s where the Google Analytics secondary dimension comes in.
Everything About the Secondary Dimension in Google Analytics
“The Secondary Dimension feature is the key value that provides an additional level of sorting and/or aggregation in your report,” according to Google Analytics support. In other words, this feature allows you to define a primary dimension and then view that data by a secondary parameter within the same table.
For example, if you are viewing the referral traffic report then the default primary dimension is the Source. Now, if you add another dimension like City then your report will show you the cities from which you are getting referral traffic.
How to Use Secondary Dimension Feature in Google Analytics
Now that you have seen how you can use secondary dimensions, let’s find out how to use them. It takes only two clicks to add a secondary dimension in your report.
- In your reporting tab, take a look at one standard report provided, for example the “Content-> Site Content -> All Pages” report.
- Just click the “Secondary Dimension” drop down tab above the table of data, and input a dimension you want to compare the default dimension to.
Note: Some reports like the Overview report in Google Analytics don’t include secondary dimensions. So you will not be able to see this menu.
Learn Everything About Secondary Dimensions in Google Analytics
Want to acquire in-depth knowledge of Google Analytics? Enroll now in our Marketing Analytics Nanodegree program. You’ll learn to use advanced reporting techniques, analyze and optimize results, build fluency with Data Studio, and produce actionable insights that power significant business growth.