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Google Analytics is one of the most widely-used business tools in the world, and as a highly proficient user, you’ll be in demand, and able to power growth by leveraging your invaluable skills. Build fluency with Google Tag Manager and Data Studio, and learn to use advanced reporting techniques, analyze and optimize results, and produce actionable insights.
In this program, you’ll acquire in-depth knowledge of Google Analytics, as you learn to use advanced reporting techniques, analyze and optimize results, build fluency with Google Tag Manager and Data Studio, and produce actionable insights that power significant business growth.
Work on four real-world projects that will become high-caliber pieces to add to your portfolio. Each project is an opportunity to approach a common marketing challenge, perform in-depth analysis, and present a solution.
Learn to generate advanced and actionable business insights from data, without the need for programming skills. Strategically evaluate problems, build dashboards, track user behavior, and more.
Draw inspiration and knowledge from a dynamic student community, and stay on track with the support of a mentor network and platform directly in the classroom. Get easily accessible guidance on specific challenges or projects.
Students should have basic computer skills, be comfortable navigating online, and be familiar with the basic techniques for working with data.
Learn how to develop a measurement strategy and understand the fundamentals of Google Analytics within the context of Google Tag Manager.
Learn how to understand data by using Google Analytics for creating advanced graphical displays and segmenting audiences.
Learn how to use UTM tagging for campaigns and the channel customization process, and step through the fundamentals of using Google Attribution 360.
Learn about the fundamentals of creating custom reports, and step through the process of building data dashboards in Google Analytics & Data Studio.
—We're very excited about the new Google Analytics Nanodegree program at Udacity. We know firsthand that professionals from all over the world—from small business owners to large, global organizations—use Google Analytics to find insights and drive successful data-powered strategies. Students in this program will learn valuable, real-world skills that they can apply immediately. Analytics skills are in demand - this Nanodegree program can help anyone get ahead.
Justin Cutroni, Director of Display, Video Ads & Analytics Education, Google
Feras is Co-Founder of E-Nor, a digital analytics and marketing intelligence consultancy, and a leading Google Analytics Certified Partner. He has an extensive background in marketing and data intelligence and is a trusted advisor to some of the world's most recognized brands.
Eric is an Analytics Instructor and Coach at E-Nor. In this role, he has worked with hundreds of participants at different stages of their career. He is also co-author of “Google Analytics Breakthrough: From Zero to Business Impact.”
Damaris is a Certified Web Analyst and Sr. Digital Analytics Consultant at E-Nor. She helps Fortune 500 companies develop world-class analytics programs and has previously worked on advanced implementations for Ticketmaster, Fitbit, and Broadcom.
Scott is a Digital Analytics Consultant at E-Nor, and brings to his work two decades of marketing experience in higher education, and as the owner of the Burnam Consulting Group.
Patrick is a Digital Analytics Consultant at E-Nor, with two decades of experience managing search engine marketing campaigns for online retailers, premium brands, online travel sites, and higher education institutions.
Anke led the development of Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.