New!
Time
4 months
Study 10 hrs/week and complete in 4 mo.
Classroom Opens
January 22, 2019
Prerequisites
No Experience Required
In Collaboration With
Why Take This Program?
Google Analytics is one of the most widely-used business tools in the world, and as a highly proficient user, you’ll be in demand, and able to power growth by leveraging your invaluable skills. Build fluency with Google Tag Manager and Data Studio, and learn to use advanced reporting techniques, analyze and optimize results, and produce actionable insights.
Learn by Doing
In this program, you’ll acquire in-depth knowledge of Google Analytics, as you learn to use advanced reporting techniques, analyze and optimize results, build fluency with Google Tag Manager and Data Studio, and produce actionable insights that power significant business growth.
Build out your Portfolio
Work on four real-world projects that will become high-caliber pieces to add to your portfolio. Each project is an opportunity to approach a common marketing challenge, perform in-depth analysis, and present a solution.
Use Advanced Analytics, No Programming Required
Learn to generate advanced and actionable business insights from data, without the need for programming skills. Strategically evaluate problems, build dashboards, track user behavior, and more.
Join An Engaging Community
Draw inspiration and knowledge from a dynamic student community, and stay on track with the support of a mentor network and platform directly in the classroom. Get easily accessible guidance on specific challenges or projects.
Advance Your Career
In this program, you’ll acquire indispensable business skills that are in high demand across virtually all industries. You’ll build an outstanding portfolio of real-world projects that demonstrate your ability to solve complex business challenges with data-powered strategies, and you’ll do so with curriculum developed in collaboration with Google, and the analytics leaders at E-Nor.Designed to prepare you for career success in Google Analytics.
Hiring PartnersHiring Partners
As an accomplished user of one of the most valuable business tools in the world today, you are in high demand across industries, and our hiring partners are eager to learn about your skills.Create your portfolio and open up a world of opportunities.
Succeed with RecruitersSucceed with Recruiters
Work with experienced career professionals for tailored advice on how to improve your search and impress recruiters, including feedback on your LinkedIn and professional brand.Work with career professionals to impress recruiters
Build a Great NetworkBuild a Great Network
40,000+ highly-skilled grads make up your new career community. Ready to collaborate, share referrals, or hire your own team? The Udacity Alumni Network is here for you!Connect with our global community to grow your career.
What You Will Learn
Download SyllabusSyllabus
Develop Google Analytics Expertise
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Prerequisite Knowledge
Students should have basic computer skills, be comfortable navigating online, and be familiar with the basic techniques for working with data.
Measurement Strategy and Implementation
Learn how to develop a measurement strategy and understand the fundamentals of Google Analytics within the context of Google Tag Manager.
Measurement Plan and ImplementationAdvanced Displays, Segmentation, and Filtering
Learn how to understand data by using Google Analytics for creating advanced graphical displays and segmenting audiences.
Advanced Displays, Segmentation & FilteringAcquisition, Conversion, Ecommerce, & Attribution
Learn how to use UTM tagging for campaigns and the channel customization process, and step through the fundamentals of using Google Attribution 360.
Acquisition, Conversion, Ecommerce & AttributionDashboards, Custom Reports, Alerts
Learn about the fundamentals of creating custom reports, and step through the process of building data dashboards in Google Analytics & Data Studio.
Creating Custom Reports, Dashboards & Custom Alerts
“We're very excited about the new Google Analytics Nanodegree program at Udacity. We know firsthand that professionals from all over the world—from small business owners to large, global organizations—use Google Analytics to find insights and drive successful data-powered strategies. Students in this program will learn valuable, real-world skills that they can apply immediately. Analytics skills are in demand - this Nanodegree program can help anyone get ahead.”— Justin Cutroni, Director of Display, Video Ads & Analytics Education, Google
Learn with the best
Feras Alhlou
Principal Consultant
Feras is Co-Founder of E-Nor, a digital analytics and marketing intelligence consultancy, and a leading Google Analytics Certified Partner. He has an extensive background in marketing and data intelligence and is a trusted advisor to some of the world's most recognized brands.
Eric Fettman
Analytics Coach
Eric is an Analytics Instructor and Coach at E-Nor. In this role, he has worked with hundreds of participants at different stages of their careers. He is also co-author of “Google Analytics Breakthrough: From Zero to Business Impact.”
Damaris Lasa
Digital Analyst
Damaris is a Certified Web Analyst and Sr. Digital Analytics Consultant at E-Nor. She helps Fortune 500 companies develop world-class analytics programs and has previously worked on advanced implementations for Ticketmaster, Fitbit, and Broadcom.
Scott Burnam
Digital Analyst
Scott is a Digital Analytics Consultant at E-Nor, and brings to his work two decades of marketing experience in higher education, and as the owner of the Burnam Consulting Group.
Patrick Soch
Digital Analyst
Patrick is a Digital Analytics Consultant at E-Nor, with two decades of experience managing search engine marketing campaigns for online retailers, premium brands, online travel sites, and higher education institutions.
Anke Audenaert
Instructor
Anke is the team lead for the Digital Marketing Nanodegree program at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.
Nanodegree Program
Google Analytics Nanodegree Program
$999 USD
total
During your 4-month term, you'll have access to the Nanodegree program classroom and materials, plus project reviews from our mentor network.
Success Stories from Our Students
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Program Details
Why should I enroll?
The Google Analytics Nanodegree program is an intermediate Google Analytics curriculum, focused on providing in-demand Google Analytics skills and preparing students for the Google Analytics IQ exam. We’ve collaborated with industry leaders like E-Nor and Google, to help ensure that you emerge from the program with a robust understanding of how Google Analytics works, and why it's so valuable marketers who are seeking to gain an in-depth competency in analytics. This program offers you the opportunity to master analytical skills valued by top employers, while establishing a portfolio of work demonstrating your ability to solve complex marketing problems.
What jobs will this program prepare me for?
Graduates will be uniquely prepared to fill a wide array of marketing analytics roles. These include: marketing analytics specialist, marketing analyst, digital marketing analyst, product marketing analyst, sales marketing analyst, or senior marketing analyst.
How do I know if this program is right for me?
If your goal is to advance your career as a marketer, or be positioned to start a career as a marketing analytics specialist, then this is the right program for you, because it offers in-depth real-world experience. You’ll learn in-demand Google Analytics skills by using advanced reporting techniques, analyzing and optimizing results, and producing actionable insights based on your analyses. If you have some experience working with data, and you're ready to apply those skills to real-world projects, then we encourage you to enroll today.
Program Overview - Why Should I Take this Program?
Do I need to apply? What are the admission criteria?
No. This Nanodegree program accepts all applicants regardless of experience and specific background.
What are the prerequisites for enrollment?
The Google Analytics Nanodegree program is designed for students with any skill level and work background. Students should be comfortable using a computer, navigating online, and be familiar with the basic techniques for working with data
Enrollment and Admission
How is this Nanodegree program structured?
The Google Analytics Nanodegree program is composed of one (1) Term of four (4) months. A Term has fixed start and end dates.
To graduate, students must successfully complete all projects set forth in the syllabus which by applying and demonstrating the new skills that you learn in the lessons. Each project will be reviewed by the Udacity mentor network and platform. Feedback will be provided and if you do not pass the project, you will be asked to resubmit the project until it passes.
How long is this Nanodegree program?
Access to this Nanodegree program runs for the period noted in the Term Length section above and the FAQs.
See the Terms of Use and FAQs for other policies around the terms of access to our Nanodegree programs.
Can I switch my start date? Can I get a refund?
Please see the Udacity Nanodegree program FAQs found here for policies on enrollment in our programs.
How much does the program cost?
The full program consists of one (1) four (4)-month long term, at a cost of USD $999. Payment is due before the term begins.
Tuition and Term of Program
What software and versions will I need in this program?
To enroll, students should have basic computer skills and utilize an updated version of their current web browser.