In collaboration with
Why Take This Program?
Google Analytics is one of the most widely-used business tools in the world, and as a highly proficient user, you’ll be in demand, and able to power growth by leveraging your invaluable skills. Build fluency with Google Tag Manager and Data Studio, and learn to use advanced reporting techniques, analyze and optimize results, and produce actionable insights.
Over 40 million websites use Google Analytics to track performance
Learn by Doing
Build out your Portfolio
Use Advanced Analytics, No Programming Required
Join An Engaging Community
What You Will Learn
Syllabus
Develop Google Analytics Expertise
Related NanodegreesPrerequisite Knowledge
Students should have basic computer skills, be comfortable navigating online, and be familiar with the basic techniques for working with data.
Measurement Strategy and Implementation
Learn how to develop a measurement strategy and understand the fundamentals of Google Analytics within the context of Google Tag Manager.
Advanced Displays, Segmentation, and Filtering
Learn how to understand data by using Google Analytics for creating advanced graphical displays and segmenting audiences.
Acquisition, Conversion, Ecommerce, & Attribution
Learn how to use UTM tagging for campaigns and the channel customization process, and step through the fundamentals of using Google Attribution 360.
Dashboards, Custom Reports, Alerts
Learn about the fundamentals of creating custom reports, and step through the process of building data dashboards in Google Analytics & Data Studio.
—We're very excited about the new Google Analytics Nanodegree program at Udacity. We know firsthand that professionals from all over the world—from small business owners to large, global organizations—use Google Analytics to find insights and drive successful data-powered strategies. Students in this program will learn valuable, real-world skills that they can apply immediately. Analytics skills are in demand - this Nanodegree program can help anyone get ahead.
Justin Cutroni, Director of Display, Video Ads & Analytics Education, Google
Learn with the best
Feras Alhlou
Principal Consultant
Feras is Co-Founder of E-Nor, a digital analytics and marketing intelligence consultancy, and a leading Google Analytics Certified Partner. He has an extensive background in marketing and data intelligence and is a trusted advisor to some of the world's most recognized brands.
Eric Fettman
Analytics Coach
Eric is an Analytics Instructor and Coach at E-Nor. In this role, he has worked with hundreds of participants at different stages of their career. He is also co-author of “Google Analytics Breakthrough: From Zero to Business Impact.”
Damaris Lasa
Digital Analyst
Damaris is a Certified Web Analyst and Sr. Digital Analytics Consultant at E-Nor. She helps Fortune 500 companies develop world-class analytics programs and has previously worked on advanced implementations for Ticketmaster, Fitbit, and Broadcom.
Scott Burnam
Digital Analyst
Scott is a Digital Analytics Consultant at E-Nor, and brings to his work two decades of marketing experience in higher education, and as the owner of the Burnam Consulting Group.
Patrick Soch
Digital Analyst
Patrick is a Digital Analytics Consultant at E-Nor, with two decades of experience managing search engine marketing campaigns for online retailers, premium brands, online travel sites, and higher education institutions.
Anke Audenaert
Instructor
Anke led the development of Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.
Program Details
Program Overview - Why Should I Take this Program?
Why should I enroll?
The Google Analytics Nanodegree program is an intermediate Google Analytics curriculum, focused on providing in-demand Google Analytics skills and preparing students for the Google Analytics IQ exam. We’ve collaborated with industry leaders like E-Nor and Google, to help ensure that you emerge from the program with a robust understanding of how Google Analytics works, and why it's so valuable marketers who are seeking to gain an in-depth competency in analytics. This program offers you the opportunity to master analytical skills valued by top employers, while establishing a portfolio of work demonstrating your ability to solve complex marketing problems.What jobs will this program prepare me for?
Graduates will be uniquely prepared to fill a wide array of marketing analytics roles. These include: marketing analytics specialist, marketing analyst, digital marketing analyst, product marketing analyst, sales marketing analyst, or senior marketing analyst.How do I know if this program is right for me?
If your goal is to advance your career as a marketer, or be positioned to start a career as a marketing analytics specialist, then this is the right program for you, because it offers in-depth real-world experience. You’ll learn in-demand Google Analytics skills by using advanced reporting techniques, analyzing and optimizing results, and producing actionable insights based on your analyses. If you have some experience working with data, and you're ready to apply those skills to real-world projects, then we encourage you to enroll today.
Enrollment and Admission
Do I need to apply? What are the admission criteria?
No. This Nanodegree program accepts all applicants regardless of experience and specific background.What are the prerequisites for enrollment?
The Google Analytics Nanodegree program is designed for students with any skill level and work background. Students should be comfortable using a computer, navigating online, and be familiar with the basic techniques for working with data
Tuition and Term of Program
How long is this Nanodegree program?
You will have access to this Nanodegree program for as long as your subscription remains active. The estimated time to complete this program can be found on the webpage and in the syllabus, and is based on the average amount of time we project that it takes a student to complete the projects and coursework. See the Terms of Use and FAQs for other policies regarding the terms of access to our Nanodegree programs.Can I switch my start date? Can I get a refund?
Please see the Udacity Nanodegree program FAQs found here for policies on enrollment in our programs.How much does the program cost?
The full program consists of one (1) four (4)-month long term, at a cost of USD $999. Payment is due before the term begins.
Software and Hardware - What Do I Need for This Program?
What software and versions will I need in this program?
To enroll, students should have basic computer skills and utilize an updated version of their current web browser.