In collaboration with
Real-world projects from industry experts
With real world projects and immersive content built in partnership with top tier companies, you’ll master the tech skills companies want.
Technical mentor support
Our knowledgeable mentors guide your learning and are focused on answering your questions, motivating you and keeping you on track.
Personal career coach and career services
You’ll have access to career coaching sessions, interview prep advice, and resume and online professional profile reviews to help you grow in your career.
Flexible learning program
Get a custom learning plan tailored to fit your busy life. Learn at your own pace and reach your personal goals on the schedule that works best for you.
Why Take This Program?
Google Analytics is one of the most widely-used business tools in the world, and as a highly proficient user, you’ll be in demand, and able to power growth by leveraging your invaluable skills. Build fluency with Google Tag Manager and Data Studio, and learn to use advanced reporting techniques, analyze and optimize results, and produce actionable insights.
Learn by Doing
In this program, you’ll acquire in-depth knowledge of Google Analytics, as you learn to use advanced reporting techniques, analyze and optimize results, build fluency with Google Tag Manager and Data Studio, and produce actionable insights that power significant business growth.
Build out your Portfolio
Work on four real-world projects that will become high-caliber pieces to add to your portfolio. Each project is an opportunity to approach a common marketing challenge, perform in-depth analysis, and present a solution.
Use Advanced Analytics, No Programming Required
Learn to generate advanced and actionable business insights from data, without the need for programming skills. Strategically evaluate problems, build dashboards, track user behavior, and more.
Join An Engaging Community
Draw inspiration and knowledge from a dynamic student community, and stay on track with the support of a mentor network and platform directly in the classroom. Get easily accessible guidance on specific challenges or projects.
Advance Your Career
What You Will Learn
Syllabus
Develop Google Analytics Expertise
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Prerequisite Knowledge
Students should have basic computer skills, be comfortable navigating online, and be familiar with the basic techniques for working with data.
Measurement Strategy and Implementation
Learn how to develop a measurement strategy and understand the fundamentals of Google Analytics within the context of Google Tag Manager.
Measurement Plan and ImplementationAdvanced Displays, Segmentation, and Filtering
Learn how to understand data by using Google Analytics for creating advanced graphical displays and segmenting audiences.
Advanced Displays, Segmentation & FilteringAcquisition, Conversion, Ecommerce, & Attribution
Learn how to use UTM tagging for campaigns and the channel customization process, and step through the fundamentals of using Google Attribution 360.
Acquisition, Conversion, Ecommerce & AttributionDashboards, Custom Reports, Alerts
Learn about the fundamentals of creating custom reports, and step through the process of building data dashboards in Google Analytics & Data Studio.
Creating Custom Reports, Dashboards & Custom Alerts
—We're very excited about the new Google Analytics Nanodegree program at Udacity. We know firsthand that professionals from all over the world—from small business owners to large, global organizations—use Google Analytics to find insights and drive successful data-powered strategies. Students in this program will learn valuable, real-world skills that they can apply immediately. Analytics skills are in demand - this Nanodegree program can help anyone get ahead.
Justin Cutroni, Director of Display, Video Ads & Analytics Education, Google
Learn with the best
Feras Alhlou
Principal Consultant
Feras is Co-Founder of E-Nor, a digital analytics and marketing intelligence consultancy, and a leading Google Analytics Certified Partner. He has an extensive background in marketing and data intelligence and is a trusted advisor to some of the world's most recognized brands.
Eric Fettman
Analytics Coach
Eric is an Analytics Instructor and Coach at E-Nor. In this role, he has worked with hundreds of participants at different stages of their career. He is also co-author of “Google Analytics Breakthrough: From Zero to Business Impact.”
Damaris Lasa
Digital Analyst
Damaris is a Certified Web Analyst and Sr. Digital Analytics Consultant at E-Nor. She helps Fortune 500 companies develop world-class analytics programs and has previously worked on advanced implementations for Ticketmaster, Fitbit, and Broadcom.
Scott Burnam
Digital Analyst
Scott is a Digital Analytics Consultant at E-Nor, and brings to his work two decades of marketing experience in higher education, and as the owner of the Burnam Consulting Group.
Patrick Soch
Digital Analyst
Patrick is a Digital Analytics Consultant at E-Nor, with two decades of experience managing search engine marketing campaigns for online retailers, premium brands, online travel sites, and higher education institutions.
Anke Audenaert
Instructor
Anke led the development of Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.
Program Details
Program Overview - Why Should I Take this Program?
Why should I enroll?
The Google Analytics Nanodegree program is an intermediate Google Analytics curriculum, focused on providing in-demand Google Analytics skills and preparing students for the Google Analytics IQ exam. We’ve collaborated with industry leaders like E-Nor and Google, to help ensure that you emerge from the program with a robust understanding of how Google Analytics works, and why it's so valuable marketers who are seeking to gain an in-depth competency in analytics. This program offers you the opportunity to master analytical skills valued by top employers, while establishing a portfolio of work demonstrating your ability to solve complex marketing problems.What jobs will this program prepare me for?
Graduates will be uniquely prepared to fill a wide array of marketing analytics roles. These include: marketing analytics specialist, marketing analyst, digital marketing analyst, product marketing analyst, sales marketing analyst, or senior marketing analyst.How do I know if this program is right for me?
If your goal is to advance your career as a marketer, or be positioned to start a career as a marketing analytics specialist, then this is the right program for you, because it offers in-depth real-world experience. You’ll learn in-demand Google Analytics skills by using advanced reporting techniques, analyzing and optimizing results, and producing actionable insights based on your analyses. If you have some experience working with data, and you're ready to apply those skills to real-world projects, then we encourage you to enroll today.
Enrollment and Admission
Do I need to apply? What are the admission criteria?
No. This Nanodegree program accepts all applicants regardless of experience and specific background.What are the prerequisites for enrollment?
The Google Analytics Nanodegree program is designed for students with any skill level and work background. Students should be comfortable using a computer, navigating online, and be familiar with the basic techniques for working with data
Tuition and Term of Program
How long is this Nanodegree program?
Access to this Nanodegree program runs for the length of time specified in the payment card above. If you do not graduate within that time period, you will continue learning with month to month payments. See the Terms of Use and FAQs for other policies regarding the terms of access to our Nanodegree programs.Can I switch my start date? Can I get a refund?
Please see the Udacity Nanodegree program FAQs found here for policies on enrollment in our programs.How much does the program cost?
The full program consists of one (1) four (4)-month long term, at a cost of USD $999. Payment is due before the term begins.
Software and Hardware - What Do I Need for This Program?
What software and versions will I need in this program?
To enroll, students should have basic computer skills and utilize an updated version of their current web browser.