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According to Paysa, Marketing Analysts earns an average of $81,294, with top earners earning more than $106,818. As salaries in the field heat up, the United States Bureau of Labor Statistics projects that the demand for marketing professionals with an analytics background is set to grow 23 percent from 2016 to 2026, growth driven by an increased use of data and market research across all industries.
Today, we are excited to launch the Marketing Analytics Nanodegree Program. We collaborated with entrepreneur, startup advisor, and marketing expert Brad Batesole to focus the program on in-demand skills like data visualization, data analysis, campaign reporting, and more.
Program Details
In this program, students will learn foundational data skills and gain an in-depth understanding of Google Analytics, Data Studio, Excel, and Tableau to analyze possible business outcomes, visualize and communicate findings, and produce insights that power business growth.
Course 1: Introduction to Data Analysis
This course includes two projects focused on data analysis and visualization. In the first, you’ll learn how to interpret an interactive dashboard in Tableau. You’ll use spreadsheets to analyze business metrics of companies listed on the New York Stock Exchange.
Interpret a Data Visualization: In this project, you’ll explore an interactive data dashboard to uncover insights. You’ll write a short report explaining each insight, and how you used the dashboard to reach your conclusion.
Analyze NYSE Data: In this project, you’ll use statistics and spreadsheet programs like Excel to analyze data from over 500 companies on the New York Stock Exchange. You’ll also forecast financial metrics based on three possible scenarios for a company of your choice from the NYSE dataset.
Course 2: Data Visualization
Storytelling With Data: In this project, you’ll leverage the lessons you’ve learned about storytelling with data to evaluate a data set that crafts a story for a question of your choosing focused on an e-commerce retailer.
Data Visualization: In this project, you’ll build interactive dashboards with Tableau and use them to discover and communicate insights from data. You’ll use a dataset of flight delays to visualize the quality of airports, find the best times to fly, and more.
Course 3: Google Analytics
Use Advanced Displays, Create Segments and Apply View Settings and Filters: Use advanced reporting displays and features to make more detailed observations, and map GA advanced segments to their constituencies. Then, configure view filters and settings to refine and enrich raw GA data for use in identifying audiences for remarketing and testing.
Navigating, Reports, & Dashboards: Decode, build and troubleshoot campaign URLs. Engage in channel customization to maximize analytics measurements and attribution. Then, visualize data insights using advanced reporting techniques, including GA custom reports and Data Studio dashboards.
Course 4: Marketing Analytics
Crafting an Analytic Brief: In this project, you’ll create an analytic brief to answer pertinent questions about your business, your customer, and how you will test & learn from your marketing analytics initiative. You will use a sample company, or a company you’re familiar with, to complete this exercise.
Crafting a Campaign Report: Using statistics, spreadsheet programs, and presentation software, you’ll develop a comprehensive marketing report based on a sample dataset. You’ll be tasked with exploring how well a sample company performed against its objectives and reporting on campaign performance and audience insights.
Program structure
This program is for anyone looking to gain foundational data skills that apply to marketing. Students should have basic computer skills and have a Gmail account to use Google Analytics and Data Studios. The program will take roughly four months, assuming that students spend approximately 5-10 hrs per week in the classroom. The total cost of the program is $999, which includes access to Udacity’s student services. These include:
- Project reviews: Each time a student submits a project, a member of Udacity’s reviewer network provides personalized feedback on how to improve the project. If the project does not meet specifications, they have the chance to improve and resubmit it. We monitor student progress to make sure no one gets stuck on an assignment.
- Access to a mentor: Udacity mentors are key to student success. They answer questions, review work, and give webinars to help students through the program.
- Student community: Students can connect with one another during the program to discuss the courses and projects, chat about job search strategies, or just network and support progress through the program.
- Career services: Through career services, students receive feedback on their LinkedIn profile, Github portfolio, etc. as well as learn useful tips for interviewing and landing a job.
The Udacity Marketing Analytics Nanodegree program’s combination of world-class curriculum and excellent services is the perfect path to join this exciting field. Registration begins today and the classroom opens on April 9. Enroll today!
