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Commercial Acumen - Intrapreneurship - Udacity

In June of this year, an article from human resource consulting firm Robert Half posed an intriguing question:

Why is commercial acumen so important for a finance career?

The article was published as Udacity was en route to launching our Artificial Intelligence for Trading Nanodegree program, so we were of course curious to explore the article’s insights. As it turns out, the lessons apply far more broadly than just the world of finance.

What is commercial acumen, and why is it important?

Possessing commercial acumen can be everything from a competitive differentiator during your job search, to the defining characteristic that nets you a promotion, earns you a raise, or places you on an innovative team.

But if it’s something so important to possess, what is it, and how does one develop it?

The Robert Half article acknowledges the elusiveness of a working definition, but does provide the following:

“Commercial acumen can go by many names including business savvy or commercial awareness. They all describe the same qualities—a strong understanding of the business world and an organization’s market and environment, backed by a ready grasp of what the company needs to do to succeed.”

From this definition, we can begin to answer questions about how to develop commercial acumen. It’s clearly a learning process; one that necessitates delving deep into your field, monitoring key trends, and listening to leading voices. It’s about analysis, research, and inquiry. The development of commercial acumen necessitates both inward and outward looks, and the ability to process both macro and micro views of industry trends.

It’s tempting to simply equate commercial acumen with industry knowledge, but as a recent article from the Society for Human Resource Management (SHRM) makes clear, there’s more to the concept than may meet the eye. The article compares a “Traditional Company” and an “Ambitious Company,” and in describing the latter, unveils the relationships between learning, knowledge, culture, and innovation:

“There is an open culture where failure isn’t seen as negative, but rather is openly discussed in order to capture the learnings. Managers have autonomy over their business units so that decision-making is rapid and effective. Everyone, regardless of seniority or role, is encouraged to understand the market, the numbers, the products, and the organizational landscape—learning on the job, on their own and through mentoring and structured development programs.”

Intrapreneurship and innovation

The article, entitled Commercial Acumen: The One Skill Your Business Cannot Do Without, connects commercial acumen to something called “intrapreneurship,” and in so doing, provides us with a deeper understanding of why commercial acumen is so valuable. Gifford Pinchot III is credited with establishing the term “intrapreneurship,” and the definition of an “intrapreneur” has since been codified as “A person within a large corporation who takes direct responsibility for turning an idea into a profitable finished product through assertive risk taking and innovation.” In connecting the two concepts, the SHRM article essentially makes the case that commercial acumen and intrapreneurship go hand-in-hand, and together drive innovation and positive culture change within a company.

To understand what this all means in actual practice, we can refer to a powerful and clear-eyed testimonial from a TalentCulture article written by Renee Warren, entitled Intrapreneurial Spirit: Cultural Alchemy:

“I needed to recruit intelligent, resourceful, self-motivated individuals — people who could easily see the big picture and ‘read the play.’ People who didn’t need an employee manual, hand-holding or a perfect office environment to be creative. So, I hired a few ambitious young people and was surprised at what happened next. They actually helped define the company culture. It blew my mind.”

How do you develop commercial acumen and intrapreneurship?

If you’re reading this, and you’ve accepted the premise that commercial acumen and intrapreneurship are desirable and valuable traits, you may be wondering how you develop and cultivate these qualities within yourself. Even more importantly, you may be wondering how you showcase these traits to recruiters, hiring managers, and employers.

There are essentially two ways to approach this challenge. Each approach represents a certain kind of learning, and the two can run concurrently.

The first approach is to apply yourself to gaining a deep understanding of industry trends in your desired field. Arunodoy Sur, writing in Cheeky Scientist, does a wonderful job of explaining this process in an article entitled 3 More Industry Trends To Help PhDs Develop Their Business And Commercial Acumen Skills. While the article focuses specifically on the biotech and biopharma sectors, it’s a great read for anyone interested in these ideas, and while you’re recommended to consume every insight the article contains, the following quote serves as a comprehensive summation of its thesis:

“The more you understand the trends in your industry, the better you can handle business situations.”

The second approach involves a different kind of learning. It involves embracing a learning strategy that is in and of itself an enactment of the characteristics of someone who is an intrapreneur. It means learning like a “resourceful, self-motivated individual.”  This is essentially the learning experience that Udacity strives to provide, and almost by definition, if you are a Udacity learner, you are both resourceful and self-motivated.

What you value, and the value you represent

Learning with Udacity requires everything from tangible skills like time management and the ability to meet deadlines, to more abstract traits like grit, determination, and passion. Udacity isn’t a requirement or a prerequisite. It’s neither a default nor a given. Udacity is something you embrace, because you are a striver. Because you are a doer. Because you are ambitious, have goals, and are committed to advancing your life and career goals. Enrolling in a Nanodegree program with Udacity makes a statement not just about what you value, but about the value you represent.

Project-based learning, and the cultivation of commercial acumen and intrapreneurship

Our approach to education was developed with the independent, self-motivated, and outcome-oriented learner in mind. We maintain our close collaborations with industry to ensure that our students learn the most valuable and in-demand skills. We embrace a learn-by-doing approach, because we believe the portfolio of completed projects you create as part of your learning experience is the ideal way to present your skills, qualifications, and experience to a potential employer.

Returning to the Robert Half article where we began our exploration, we can find the following guidance:

“As commercial acumen is often built up through experience, when you come face to face with a hiring manager, refer to your involvement in different projects. This can demonstrate your understanding of the business world while also allowing the hiring manager see that you take new learnings from every on-the-job engagement.”

This, in a nutshell, is what project-based learning is all about. When it comes to career success, commercial acumen and intrapreneurship are exceptionally valuable characteristics, and learning with Udacity is a great way to nurture these traits within yourself, and demonstrate them to the world around you.

Christopher Watkins
Christopher Watkins
Christopher Watkins is Senior Writer and Chief Words Officer at Udacity. He types on a MacBook or iPad by day, and either an Underwood, Remington, or Royal by night. He carries a Moleskine everywhere.