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Over 3.96 billion people use social media today, accounting for roughly half (51%) of the global population. On average, global internet users spend 144 minutes on social media sites daily. Moreover, in a recent study by Accenture, social shopping (or social commerce) is expected to reach $1.2 trillion globally by 2025 — 3 times faster than traditional e-commerce.

Digital Marketing, also called online marketing, promotes  a brand to increase your visibility online and foster relationships with your target audience in an entertaining, helpful, and informative way with content. Great content allows you to hold on to your visitors, capture leads, sell products, and create a connection with your brand. 

1) Hootsuite

Hootsuite lets you manage all your customer care channels — SMS, social media, WhatsApp, Live chat, and apps — from one simple platform. Here is a summary from Datareportal, sharing the growth of social media.

Global social media users around the world.

2) Buffer

Buffer is a social media management tool for small businesses that lets you schedule social media campaigns, track analytics and insights, and see all of your posts in one place.

3) Trello

Trello has a similar appearance to a board with sticky notes — projects and tasks can be organized and moved around to show workflows, ownership, and status.

4) Google Analytics

Google Analytics is a way to track the number of visitors to your website and gain insight into how your website is performing. You can monitor the traffic, trends, and what your visitors do on your website.

5) Google AdWords

Google AdWords is a pay-per-click online advertising platform that allows businesses to display their ads on Google’s search results page. Based on the keywords they want to target, businesses pay to get their ads ranked at the top of the search results page.

6) Mailchimp

Mailchimp has over 20 million users and is one of the most used email marketing software around the world. It helps you manage clients with beautifully designed campaigns, and powerful data analysis.

7) SEMrush

Semrush is an SEO tool that does your keyword research, tracks the keyword strategy your competition uses, runs an SEO audit of your blog, looks for backlinking opportunities, and lots more. Semrush has a massive database of over 20 billion keywords and 808 million domains crawled for businesses, big and small. 

8) Moz

Moz is an all-in-one SEO software suite that contains tools designed to improve search engine visibility through campaigns. Key features include Link Explorer, Keyword Explorer and Rank Tracker.

9) Canva

Moz is an all-in-one SEO software suite that contains tools designed to improve search engine visibility through campaigns. Key features include Link Explorer, Keyword Explorer and Rank Tracker.

10) TikTok

TikTok is one of the most popular social media platforms. If you are sleeping on TikTok as a digital marketing tool, you are missing out on one of the biggest opportunities to capture a new audience.  It’s not just for teens, many celebrities such as Gordon Ramsay and Terry Crews are bringing fun new content to the internet. 

Learn More About Digital Marketing Tools

Now that  you’re more familiar with the   digital marketing tools out there, there is a high demand for people skilled in this field with high-paying salaries. More and more companies will be looking for new and innovative ways to leverage the various types of digital marketing.

Udacity’s Digital Marketing Course will allow you to learn to create marketing content, use social media to amplify your message, make content discoverable in search, and run Ads campaigns and advertise on Facebook. Additionally, you’ll learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.

Monique Roberts
Monique Roberts
Monique is part of the marketing team at Udacity. When she's not writing, she enjoys photography, traveling to new places, and researching recipes for her next culinary creations!