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Email Marketing Specialist Salary: What You’ll Make and Where You’ll Make It

Chances are you’ve opened an interesting email that caught your eye in the last week. This is the work of an email marketing specialist. The Bureau of Labor Statistics (BLS) reports that job growth for email marketing specialists is projected to increase 6% by 2029, which is faster than average.

Email marketing specialists design campaigns to catch the reader’s attention, keep up with marketing and industry trends and influence audiences. If you want to stand out as an email marketing specialist during an interview, be ready to show your portfolio and certifications to secure a role.


Email Marketing Specialist Salary Based On Career Path

The career path options for those with email Marketing skills are unlimited — from starting out as an Email Marketing Specialist to branching out on your own as a freelancer or ultimately becoming CEO of a marketing agency. The average salary for an email marketing specialist in the U.S. is $50,234.

As you grow in your email marketing career you will acquire new experiences and skills. Email Marketing Specialist salary ranges will vary with factors such as education, experience and skills. Skills that employers are looking for:


What Is an Email Marketing Specialist Salary by Experience?

According to Payscale, here is the breakdown by years of experience for average total compensation: 

  • An entry-level Marketing Specialist with less than 1 year experience earns $45,272. 
  • A mid-career Marketing Specialist with 5-9 years of experience earns $56,229. 
  • An experienced Marketing Specialist with 10-19 years of experience earns $61,113.
  • A senior Marketing Specialist in their late career 20 years and higher, earns $66,496.


Which Cities Have the Highest Email Marketing Specialist Salary?

Location plays a major role in what you’ll ultimately earn as an email marketing specialist. In fact, according to data from ZipRecruiter, geographic location is the biggest factor affecting pay for email marketing managers — even more so than experience. 

Salaries can vary with bonuses, equity and benefits depending where a candidate is located. Companies want to attract top  talent, and here are the top 5 above average email marketing salaries based on company size:

  • New York – $64,167
  • San Mateo, CA – $62,880
  • Juneau, AK – $61,169
  • Boston, MA – $61,128
  • Berkeley, CA – $60,395


Become an Email Marketing Specialist Today!

High demand, great salaries and loads of flexibility make email marketing a great choice for a career, whether you’re just starting out your professional life or embarking on a new chapter. 

If you’re thinking about making a change and becoming an email marketing specialist,  it is possible with a flexible, online learning program like Udacity. Learn more and enroll in Udacity’s Digital Marketing Nanodegree program!

Monique Roberts
Monique Roberts
Monique is part of the digital marketing team at Udacity. When she's not creating content, she enjoys photography, baking and spending time with family and friends.