Digital Marketing

5 Digital Marketing Trends and Predictions for 2022

Digital marketing has come a long way in the last decade, and we can’t wait to see what new trends will emerge over the next year. Read further to help you make your digital marketing plans for your company in 2022!  

1. Increasing Customer Expectations

One of the most significant digital marketing trends for 2022 will be that customers’ expectations are rising. As consumers become savvier with their devices, they’ll expect to have the same level of understanding when browsing your website or using your app. As a result, you’ll need to make your website more interactive and customer-centric.

These digital marketing trends are driven by consumers’ relentless desire to get their hands-on technology. Digital marketing trends will define the way businesses communicate with customers in the future, which is why it is so essential for marketing and advertising professionals to stay on top of them.

2. Brands Increasing Awareness of Environmental Impacts

Brands have a tremendous amount of power to create social change. They can use that power for good by being transparent about their environmental impacts, stepping up and addressing critical issues such as ocean pollution, and working with their stakeholders to develop innovative solutions. Pepsi has been a leader in this way.

3. More Data and Customization

More and more data is created every day, and as marketers become savvier about how to use this data, they’ll be able to offer increasingly personalized content. Data will be used not only for personalization but also to make better predictions about their customers’ wants. This combination of data and customization will benefit marketers, who will have better tools to deliver their message. 

4. Empowering Creativity and Innovation

Creativity will play an increasingly significant role in the marketing world. The growing need for creativity and innovation will drive this trend. The current global demand for creativity and innovation will create more opportunities for creative individuals willing to take risks.

5. Augmented Reality and Virtual Reality

Digital Marketing has changed a lot in the last decade with the rise of new technologies. Social media, mobile devices, and big data have become daily marketing staples for brands. In 2022, virtual reality and augmented reality will be even more common in marketing campaigns. Brands will use these technologies to create engaging content and show consumers how products work in real life. 

Prepare a Digital Marketing Strategy

In 2021, we saw many changes in the world of marketing and business. From the hype for blockchain to the massive shift in social media platforms, one thing is for certain – there are new trends emerging that can drastically change your digital marketing efforts. Check out our Digital Marketing Nanodegree and prepare you team for the amazing things ahead in 2022!

Eraina Ferguson
Eraina Ferguson
Eraina Ferguson is the Marketing and Communications Manager at Udacity. Her recent monologue, Listen to Her, was read by actress Marla Gibbs and featured at the WACO Theatre’s 50in50 event. Her writing has been featured on NBC Universal, Red Tricycle, LA Parents Magazine, and the LA Times. Eraina lives in California with her husband and children.