Every morning when you wake up and check your email inbox, there may be at least a few emails from businesses cajoling you about to learn more about their sales, promotions, and updates. Behind each one of those emails, is a team of marketers who have painstakingly planned and measured the campaign to ensure you receive relevant information about a product or service that you may be interested in.
A few years ago, you may have received a litany of these emails. But, GDPR changed many of the email marketing practices most marketers used to reach new customers or upsell existing customers into a new purchase.
However, at the end of the day, a marketer is still responsible for crafting and delivering a message about products or services to an engaged audience. Email marketing also includes analyzing complicated metrics, scheduling, managing subscriber lists, while complying with GDPR.
While this may sound overwhelming, there’s no need to worry. Email marketing software exists that makes all the complicated bits of email marketing a breeze, even metrics, and GDPR.
Let’s look at the best email marketing software that exists today — and some of their best features — to help get you on your way to being an experienced Email Marketing professional.
Our Leading Email Marketing Software Picks
Chances are, you’ve heard of Mailchimp. It’s been around for almost 20 years and during that time, has grown from a small email marketing business to a full-blown marketing platform.
- Drag-and-drop email builder
- Customizable email automations
- Real-time analytics
- 250+ integrations to extend your app
- Transactional APIs
- GDPR resources, including forms and clear data policies
Mailchimp has four different pricing plans, starting from free and going all the way up to enterprise-class at $299/month. With each pricing tier, you get more Contacts, Audiences, and app features.
HubSpot, which has been around since 2006, is well-known for Customer Relationship Management (CRM) software, which includes their email marketing software.
- Drag-and-drop email builder
- Customizable templates
- Personalize emails based on the recipient
- Smart send features sends emails at an ideal time for each user
- A/B Testing
- Easy GDPR compliance
One of the best things about HubSpot’s email marketing software is that it’s totally free! HubSpot’s free tier also includes a lot of features that you have to pay for in other software. If you have some money to spend, it’s worth looking into HubSpot Marketing Hub. Starting at just $50/month, you can get access to a bunch of other great marketing tools to help you grow your business, like Ad management, bots, and list segmentation.
Constant Contact was founded in 1995, which means it’s been around for over 25 years. Last year, in 2019, Constant Contact expanded their services to include social media marketing software, websites, and more.
- 100+ email templates
- Advanced scheduling
- Automatic list management of bounces and unsubscribes
- Email marketing automation
- Real-time insights
- GDPR info
Constant Contact does not offer a free tier, but instead has a free trial that lets you try out the software before buying. After that, they have two plan levels: Email starting at $20/month and Email Plus (which includes more advanced features) starting at $45/month. Both plans increase in price depending on the number of subscribers in your lists.
Over 80,000 customers send 100 million emails a day using Sendinblue. If the sheer numbers don’t convince you they’re great, maybe some of their nifty features will.
- Automated email campaigns (for beginners)
- Forms tool for collecting and segmenting leads
- Active customer support
- Robust APIs and integrations
- Extensive GDPR help
Sendinblue has five different pricing tiers: Free, Lite, Essential, Premium, and Enterprise. Each level has an increased allowance of emails that can be sent during a specified time period (from 300 a day at the free level to 120,000 a month for Premium). As your email campaigns grow, your price will also increase, but with it, you’ll also get loads of great features that are added on at every tier, like A/B testing and advanced stats.
Robly is a company that — unlike many other email marketing tools that are parts of larger CRMs — only focuses on email marketing. What does that mean for the software? It’s focused on being fantastic at one thing instead of trying to spread out into many facets of marketing.
- Proprietary technology (OpenGen, RoblyAI, RoblyEngage) for list growth
- Timed delivery
- Automatic user segmentation
- Smart list management
- A/B Testing
- Detailed reports
- Custom branding
- Detailed instructions for GDPR compliance
Robly has four pricing levels that all contain roughly the same features, though the least expensive tier does not include custom templates or phone support. The main difference in pricing levels depends on how many contacts you have. The more contacts, the more you pay. Plus, if you pay annually, you get 15% off the price.
Becoming an Expert Email Marketer
If crafting gorgeous, personalized emails to entice customers to your business sounds like the perfect job for you, now is a great time to check out Udacity’s Digital Marketing Nanodegree program. With only 10 hours a week, you can become a professional digital marketer in as little as three months.