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A/B Testing

Course

This course will cover the design and analysis of A/B tests, which are online experiments used throughout tech industry by companies like Google, Amazon, and Netflix.

This course will cover the design and analysis of A/B tests, which are online experiments used throughout tech industry by companies like Google, Amazon, and Netflix.

Last Updated March 7, 2022

Prerequisites:

No experience required

Course Lessons

Lesson 1

Overview of A/B Testing

Learn about what A/B testing is and what it can be used for.

Lesson 2

Policy and Ethics for Experiments

Find out how to ensure experiment participants are adequately protected, and learn what questions you should be asking regarding the ethicality of experiments.

Lesson 3

Choosing and Characterizing Metrics

Learn how to choose and validate metrics to use in your experiment.

Lesson 4

Designing an Experiment

Learn about how to design an A/B test.

Lesson 5

Analyzing Results

Learn about how to analyze the results of your experiments.

Lesson 6

Final Project

Learn about the final project and go through a series of quizzes to verify the quantitative components of your test.

Taught By The Best

Photo of Carrie Grimes

Carrie Grimes

Instructor

Photo of Caroline Buckey

Caroline Buckey

Instructor

Photo of Diane Tang

Diane Tang

Instructor

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Demonstrate proficiency with practical projects

Projects are based on real-world scenarios and challenges, allowing you to apply the skills you learn to practical situations, while giving you real hands-on experience.

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Top-tier services to ensure learner success

Reviewers provide timely and constructive feedback on your project submissions, highlighting areas of improvement and offering practical tips to enhance your work.

  • Get help from subject matter experts

  • Learn industry best practices

  • Gain valuable insights and improve your skills

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