Prerequisites:
No experience required
Free
A/B Testing for Business Analysts
Course
Learn how to design business experiments and analyze results through developing proficiency in randomized and matched-pair design A/B tests.
Learn how to design business experiments and analyze results through developing proficiency in randomized and matched-pair design A/B tests.
Last Updated March 7, 2022
Last Updated March 7, 2022
Prerequisites:
No experience required
Course Lessons
Lesson 1
A/B Testing Fundamentals
Understand the fundamentals of A/B testing, including selecting target and control units and variables and the duration of a test.
Lesson 2
Randomized Design Tests
Select test and control variables and understand the importance of sample size. Design a randomized design A/B test and analyze the results.
Lesson 3
Matched Pair Design Tests
Match test units to control units. Design a matched pair design A/B test and analyze the results.
Lesson 4
Matched Pair Practice
Use trend and seasonality as control variables for a matched pair design A/B test.
Taught By The Best
Patrick Nussbaumer
Instructor
Patrick Nussbaumer is Technical Activation Director at Alteryx, Inc. Prior to Alteryx, Patrick has spent the past 20 years in a variety of roles focused on data analysis, telecommunications, and financial services industries.
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