Lesson 1
A/B Testing Fundamentals
Understand the fundamentals of A/B testing, including selecting target and control units and variables and the duration of a test.
Free
A/B Testing for Business Analysts
Course
Learn how to design business experiments and analyze results through developing proficiency in randomized and matched-pair design A/B tests.
Learn how to design business experiments and analyze results through developing proficiency in randomized and matched-pair design A/B tests.
Last Updated March 7, 2022
No experience required
Course Lessons
Lesson 2
Randomized Design Tests
Select test and control variables and understand the importance of sample size. Design a randomized design A/B test and analyze the results.
Lesson 3
Matched Pair Design Tests
Match test units to control units. Design a matched pair design A/B test and analyze the results.
Lesson 4
Matched Pair Practice
Use trend and seasonality as control variables for a matched pair design A/B test.
Taught By The Best
Patrick Nussbaumer
Instructor
Patrick Nussbaumer is Technical Activation Director at Alteryx, Inc. Prior to Alteryx, Patrick has spent the past 20 years in a variety of roles focused on data analysis, telecommunications, and financial services industries.
Taught By The Best
Patrick Nussbaumer
Instructor
Patrick Nussbaumer is Technical Activation Director at Alteryx, Inc. Prior to Alteryx, Patrick has spent the past 20 years in a variety of roles focused on data analysis, telecommunications, and financial services industries.
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A/B Testing for Business Analysts