Businesses have been increasing their online presence in recent years. From Instagram and Facebook to TiKTok, LinkedIn and more, companies are turning to social media platforms to reach new potential customers.
According to Gartner, U.S. consumers have an account on one or more of the main four social media platforms. Facebook remains the largest, with 82% of the US population as users, followed by Instagram with 42%, Twitter with 36% and Snapchat with 26%.
However, companies need to have a clear strategy for social media — one that helps them set goals and achieve them. Read on to learn how your business can create a social media strategy of its own.
Why Your Business Needs a Social Media Strategy
There are four primary reasons why your business needs a social media strategy.
1. Social media is a fantastic way to reach new customers.
2. Social media can help you build relationships with your current customers.
3. Social media can help you create brand awareness.
4. Social media can help you drive traffic to your website or blog.
The Benefits of Social Media
Social media is a great way to connect with customers and network with other businesses. Here are some benefits of using social media:
- Increased Customer Loyalty: Social media allows customers to connect with your business personally, which builds loyalty and encourages repeat business.
- Generates Leads and New Customers: Social media can generate leads and new customers by allowing you to reach a large audience quickly and easily.
- Reduces Customer Service Costs: Social media allows you to respond quickly to customer inquiries and complaints, saving you time and money.
- Creates a Sense of Community: Social media lets businesses build a sense of community around their brand, creating positive word-of-mouth buzz.
Tips for Setting Up a Social Media Strategy
There are plenty of benefits to social media for your business, so it’s essential to have a strategy to take advantage of them. Here are some tips for setting up a social media strategy for your business:
Choose a Social Media Platform Wisely: There are many different social media platforms, and each has its benefits and drawbacks. Make sure you choose the one that will best fit your needs and your business goals.
Research the Different Platforms: Familiarize yourself with the other features of each platform, so you know what’s available to you. For example, you can tweet links, photos, and videos; on Instagram, you can post pictures and videos; and on Facebook, you can post status updates, photos, groups, events, etc.
Plan Your Posts Carefully: When planning your sticks, be sure to think about what will make your followers want to click.
Implementing Your Social Media For Business Strategy
Social media is a powerful tool for marketing your business. You can connect with potential customers and promote your products or services with the right strategy. Here are tips for creating a successful social media strategy:
Create Your Marketing Strategy Before You Start Posting
Before you start posting, make sure you have a plan. Create an outline of what you want to achieve with your social media marketing and stick to it. This will help you focus your efforts and avoid scatterbrained posts that won’t achieve anything.
Build a Strong Brand Persona on Social Media
Your brand persona is the image you project on social media. It should be positive, professional, and reflect the appearance of your business. Make sure your social media posts are consistent with this persona.
Choose the Right Platforms for Your Business
There are many different social media platforms available to businesses, but which ones should you use? There’s no one-size-fits-all answer to this question, but some platforms are better than others for different companies. Consider which platform best suits your target audience and your marketing goals.
For your business to be successful on social media, you need to have a plan and know what to do. There are a few things that you should consider when setting up your social media strategy:
- Who are your targets?
- Where do they hang out online?
- What interests them?
- What are your goals for social media?
Once you have determined your targets, you will need to figure out which platform works best for them. Many different social media platforms are available, but some popular ones include Facebook, Twitter, Instagram, and Pinterest. Once you have decided which platform to use, it is essential to create a profile that accurately represents your business.
Get Schooled in Social Media
To learn more about engaging your audience via social media, enroll in Udacity’s Digital Marketing Nanodegree.