Start Learning

Whether you are new to digital marketing, a small business owner, or an experienced professional looking to add new skills, mastering Google Ads is a critical skill for marketing success. Start learning today by downloading our free glossary of Google Ads terms, created by Udacity’s digital marketing experts.

Marketers building Google Ads campaigns

Our free guide will help you gain an in-depth understanding of many of the key Google Ads terms and phrases. You’ll learn the meaning of many of the most commonly-used acronyms, and understand crucial terms related to Search, Display, Video, and App advertising. It’s a great first step towards running your own Google Ads campaigns!

Download your free copy of the Google Ads Glossary today!

  • Learn the most important terms for the new Google Ads platform
  • Understand crucial concepts, such as CPC bidding, the difference between behavioral and contextual targeting, and the new Smart campaigns
  • Start your journey to developing a 360-degree understanding of Google Ads
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This glossary is part of the curriculum for the Google Ads Nanodegree program from Udacity. In the program, you’ll gain a complete understanding of Google Ads, as you run live campaigns with real budgets, and get feedback from experts in the field.

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Gloria Yen
Gloria Yen
Gloria is the content developer for the Google Adwords Nanodegree program. She was previously an account strategist at Google, a Google Marketing Manager at a digital agency, and a customer success manager at a tech startup.