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Absorb an overview of how to advertise on Google with Ads, and explore the framework you’ll use to plan your approach. Learn about “BFab”, your case study for this part of the program.
Learn how to build campaigns. Understand different structures and ad types. Experiment with bidding strategies. Master optimization basics, and explore platform reports.
Run and optimize a search campaign after learning best practices around campaign structure, keyword bidding, ad extensions, and various targeting methods.Run a Search Campaign
Discover the ad servers behind the display network. Learn how they differ from the search network. Set up a display campaign using various ad types and targeting methods.
Investigate the critical role mobile plays in advertising. Launch mobile-centric and app campaigns.
Learn about video ad formats, video targeting, and YouTube Analytics, and then create and optimize a YouTube campaign.
Learn about the Google Merchant Center, then walk through the setup and optimization of a shopping campaign.Run a Display, Mobile, or Video Campaign
Anke led the development of Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.
Gloria is the content developer for the Google Ads Nanodegree program. She has been an account strategist at Google, the Google Marketing Manager at a digital agency, and worked as a customer success manager at a tech startup.
Dan leads Business Operations at Udacity. He has an MBA from Stanford. He was previously an Entrepreneur-in-Residence at Bertelsmann, has worked at a mobile marketing tech startup, and has served clients in various agency roles.
Jaimee is a program specialist for the Digital Marketing Nanodegree Program. She has previously been an account executive and marketing analyst, managing online campaigns at a digital marketing agency. She is Google Ads certified.
Google AdWords is arguably the most important specialization in today's digital marketing world, and in this program, you'll gain full mastery of the platform. You’ll hone your skills by running real campaigns, gathering data, analyzing and reporting on your findings, and optimizing for future campaigns. With the skills you gain in this program, you'll be uniquely positioned to excel at a digital marketing agency, manage Google AdWords for a small firm, or even go independent as a freelance digital marketer. You'll also be ready to successfully take the Google AdWords Certification, should you wish to add this to your portfolio of accomplishments.
Google AdWords Nanodegree program graduates will be uniquely prepared to fill a wide variety of Search Engine Marketing (SEM) roles including, but not limited to: Google AdWords Specialist, Google AdWords PPC Specialist, Paid Marketing Specialist, SEM Coordinator, Account Strategist, and more.
This program is the perfect choice for someone who wants a full Google AdWords education, and whose goal is to pursue a full-time career in Paid Marketing/AdWords after graduation.
While both programs are full-featured Nanodegree programs offering the same suite of benefits and services—such as real-world projects, expert project review, mentorship, career guidance, and more—the Digital Marketing Nanodegree program instills a 360-degree understanding of the digital marketing ecosystem, and the Google AdWords Nanodegree program teaches an in-depth understanding of one tool in the digital marketing ecosystem: the Google AdWords platform.
In simplest form, the Digital Marketing Nanodegree program can be understood as a full-immersion learning experience. You take courses, learn important tools and concepts, and build projects that enable you to put your skills to work in real-life contexts. You are able to run actual campaigns on live platforms, and receive detailed feedback on your projects from expert reviewers. As a graduate, you will have a holistic understanding of how digital marketing works, and why it's so important.
The Google AdWords Nanodegree program, on the other hand, is specifically designed for students who want to get an in-depth understanding of all aspects of Google AdWords: Search, Display, Video, Shopping, and App advertising. You will run real-life campaigns on the platform, and get feedback from experts in the field. As a graduate of the program, you'll be uniquely prepared to succeed at an agency, go freelance or join a startup. You'll also be ready to earn the Google AdWords Certification.
No. This Nanodegree program accepts all applicants regardless of experience and specific background.
The Google AdWords Nanodegree program is designed for students with any skill level and work background. Students should be comfortable using a computer, have a Gmail account, and writing and reading in English.
The Google AdWords Nanodegree program is composed of one (1) Term of three (3) months. A Term has fixed start and end dates.
To graduate, students must successfully complete 2 projects which affords you the opportunity to apply and demonstrate new skills that you learn in the lessons. The project will be reviewed by the Udacity reviewer network and platform. Feedback will be provided and if you do not pass the project, you will be asked to resubmit the project until it passes.
Please see the Udacity Nanodegree program FAQs found here for policies on enrollment in our programs.
To enroll, students need a Gmail account to use Google AdWords.