NEW!
Nanodegree Program

Become a Google Ads expert

In this program, you’ll gain a 360-degree understanding of the new Google Ads as you run live campaigns with real budgets. Topics include: Search, Display, Video, App Advertising, and more.

Enrollment Closing In

  • Time
    3-month term program

    Study 10 hrs/week and complete in 3 mo.

  • Classroom Opens
    March 5, 2019

    Classroom opens 7 days after enrollment closes

  • Estimated Salary
    $53.9k to $119k

    Based on US job data

Dream big. We’ll get you there!

Whatever your goals, Udacity is dedicated to helping you make them happen. Master the latest skills, build amazing projects, and advance your career. With our unrivaled support and personalized attention we’ll do everything we can to make sure you succeed. We’ve got the support you need to turn your dreams into reality.
  • Dedicated personal mentor

    Overcome barriers to your learning with a knowledgeable mentor who can answer your questions and keep you focused on your goals.

  • Weekly live sessions

    Get the close attention you need and interact with your classmates in regular live Q&A sessions and webinars.

  • Personalized learning plan

    Accelerate your learning and beat your goals with a learning plan designed around your life.

Why Learn Google Ads With This Udacity Program?

Nearly 80 billion dollars was spent on Google Ads in 2016. This Google Ads course offers the opportunity to master this critical skill by running real campaigns. As a graduate, you’ll be uniquely prepared to succeed at an agency, go freelance, or join a startup. You’ll also be ready to earn Google Ads Certification, as an extra layer of accomplishment.


Why Learn Google Ads With This Udacity Program?

$79 billion
spent on advertising through Ads in 2016

360 Degree Knowledge of Google Ads

360 Degree Knowledge of Google Ads

While we primarily know Google Ads for search advertising, there is actually a lot more. Gain an in-depth understanding of all aspects of Google Ads, including Search, Display, Video, Shopping, and App advertising. With this Google Ads training you'll master the in-demand skills that will vault you into the digital marketing elite.

Live Campaigns

Live Campaigns

Experience the power of Google Ads by running real-life advertising campaigns, while getting feedback from experts in the field. The real-world experience you gain will set you up for success in any digital marketing role.

Advance your Career

The Google Ads Nanodegree program is designed to ensure your long-term success in the field. The skills you learn will prepare you for jobs in digital marketing, and you’ll be ready to deliver immediate value to any organization. We will support you throughout your learning journey; from gaining valuable technical and career skills, to landing your dream job.Designed to prepare you for career success in digital marketing.

Hiring PartnersMeet Top Companies

Digital Marketers are in high demand. Create your professional portfolio with Udacity and open up a world of opportunities. Our hiring partners are eager to meet you.Create your portfolio and open up a world of opportunities.

Succeed with RecruitersSucceed with Recruiters

Work with experienced careers professionals for tailored advice on how to improve your search and impress recruiters. Including feedback on your LinkedIn and professional brand.Work with career professionals to impress recruiters.

Build a Great NetworkBuild a Great Network

40,000+ highly-skilled grads make up your new career community. Ready to collaborate, share referrals, or hire your own team? The Udacity Alumni Network is here for you!Connect with our global community to grow your career.

What You Will Learn

Download Syllabus
SYLLABUS

Become a Google Ads expert

Gain a detailed understanding of all aspects of Google Ads, including Search Advertising, Display and Video Advertising, Mobile App and Shopping ads, and more. Hone your skills by running real-life campaigns on the Google Ads platform.

Gain a detailed understanding of all aspects of Google Ads (incl. Search Advertising, Display, Video Advertising, Mobile App, Shopping ads, and more) and run real-life campaigns.

See fewer details

3 months to complete

  • Marketing Fundamentals

    Absorb an overview of how to advertise on Google with Ads, and explore the framework you’ll use to plan your approach. Learn about “BFab”, your case study for this part of the program.

  • Ads Fundamentals

    Learn how to build campaigns. Understand different structures and ad types. Experiment with bidding strategies. Master optimization basics, and explore platform reports.

  • Search Advertising

    Run and optimize a search campaign after learning best practices around campaign structure, keyword bidding, ad extensions, and various targeting methods.

    Run a Search Campaign
  • Display Advertising

    Discover the ad servers behind the display network. Learn how they differ from the search network. Set up a display campaign using various ad types and targeting methods.

  • Mobile Advertising

    Investigate the critical role mobile plays in advertising. Launch mobile-centric and app campaigns.

  • Video Advertising

    Learn about video ad formats, video targeting, and YouTube Analytics, and then create and optimize a YouTube campaign.

  • E-Commerce Advertising

    Learn about the Google Merchant Center, then walk through the setup and optimization of a shopping campaign.

    Run a Display, Mobile, or Video Campaign

Learn with the best

Anke Audenaert
Anke Audenaert

Instructor

Anke leads the Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded Jump-Time (now OpenX), and is on the marketing faculty at UCLA Anderson.

Gloria Yen
Gloria Yen

Instructor

Gloria is the content developer for the Google Ads Nanodegree program. She has been an account strategist at Google, the Google Marketing Manager at a digital agency, and worked as a customer success manager at a tech startup.

Daniel Kob
Daniel Kob

Instructor

Dan leads Business Operations at Udacity. He has an MBA from Stanford. He was previously an Entrepreneur-in-Residence at Bertelsmann, has worked at a mobile marketing tech startup, and has served clients in various agency roles.

Jaimee Arnobit
Jaimee Arnobit

Instructor

Jaimee is a program specialist for the Digital Marketing Nanodegree Program. She has previously been an account executive and marketing analyst, managing online campaigns at a digital marketing agency. She is Google Ads certified.

Student Reviews

4.5

(32)

5 stars
22
68.8%
4 stars
6
18.8%
3 stars
1
3.1%
2 stars
3
9.4%
1 stars
0
0.0%
Richard M.

Esse curso vale muito à pena, pois explica detalhadamente como funciona a lógica por trás do Google. Os professores ensinam de forma muito clara como desenvolver as estratégias para diferentes objetivos.

CHINEDU NESTOR E.

It was an awesome program that cuts through all aspects of Google AdWords. I strongly recommed

Gaurav S.

truly from A TO Z all of adwords. Best for beginers like me

Hesham D.

The program is going align with my expectation,well designed, practical experience and matching with business requires in our era..

Keith C.

Everything is great, but 4 stars because subtitles aren't always there or accurate

Get Started Now

Term
Google Ads Nanodegree program
$999 USD

total

During your 3-month term, you'll have access to the Nanodegree program classroom and materials, plus expert project reviews.