Absorb an overview of how to advertise on Google with Ads, and explore the framework you’ll use to plan your approach. Learn about “BFab”, your case study for this part of the program.
Learn how to build campaigns. Understand different structures and ad types. Experiment with bidding strategies. Master optimization basics, and explore platform reports.
Run and optimize a search campaign after learning best practices around campaign structure, keyword bidding, ad extensions, and various targeting methods.Run a Search Campaign
Discover the ad servers behind the display network. Learn how they differ from the search network. Set up a display campaign using various ad types and targeting methods.
Investigate the critical role mobile plays in advertising. Launch mobile-centric and app campaigns.
Learn about video ad formats, video targeting, and YouTube Analytics, and then create and optimize a YouTube campaign.
Learn about the Google Merchant Center, then walk through the setup and optimization of a shopping campaign.Run a Display, Mobile, or Video Campaign
Anke led the development of Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.
Gloria is the content developer for the Google Ads Nanodegree program. She has been an account strategist at Google, the Google Marketing Manager at a digital agency, and worked as a customer success manager at a tech startup.
Dan leads Business Operations at Udacity. He has an MBA from Stanford. He was previously an Entrepreneur-in-Residence at Bertelsmann, has worked at a mobile marketing tech startup, and has served clients in various agency roles.
Jaimee is a program specialist for the Digital Marketing Nanodegree Program. She has previously been an account executive and marketing analyst, managing online campaigns at a digital marketing agency. She is Google Ads certified.