About this Course

This course is a part of the Digital Marketing Nanodegree Program.

Search engines are an essential part of the online experience. Learn how to use SEO to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link building campaign.

Skill Level
Beginner
Included in Course
  • Rich Learning Content

  • Interactive Quizzes

  • Taught by Industry Pros

  • Real World Projects

  • Student Support Community

  • Personalized Career Support

Join the Path to Greatness

This course is part of a Nanodegree Program. It is a step towards a new career in Digital Marketing.

Nanodegree Course

Search Engine Optimization (SEO)

by Moz

Enhance your skill set and boost your hirability through innovative, independent learning.

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What You Will Learn

Lesson 1

How Search Works

  • To execute a successful SEO strategy, you need to know how search engines work. In this lesson, you'll learn search engine basics.
Lesson 1

How Search Works

  • To execute a successful SEO strategy, you need to know how search engines work. In this lesson, you'll learn search engine basics.
Lesson 2

Keywords

  • SEO needs to align with the keywords that matter most to your target audience. In this lesson, you’ll learn about keywords, how to choose the right ones for your objectives, and how research can help you to identify them.
Lesson 2

Keywords

  • SEO needs to align with the keywords that matter most to your target audience. In this lesson, you’ll learn about keywords, how to choose the right ones for your objectives, and how research can help you to identify them.
Lesson 3

On-Site SEO: Optimize UX & Design

  • Learn how to optimize the UX and design of your site to help search engines find and associate your content with your target keyword list.
Lesson 3

On-Site SEO: Optimize UX & Design

  • Learn how to optimize the UX and design of your site to help search engines find and associate your content with your target keyword list.
Lesson 4

Off-Site SEO: Link-building

  • Inbound links to your content are crucial in determining your search engine ranking for your target keywords. Develop and execute a link building strategy to improve your site’s relevance and ranking.
Lesson 4

Off-Site SEO: Link-building

  • Inbound links to your content are crucial in determining your search engine ranking for your target keywords. Develop and execute a link building strategy to improve your site’s relevance and ranking.
Lesson 5

SEO Audit & Future of SEO

  • SEO is an ongoing effort, and it is important to audit your site on a regular basis to ensure optimal visibility. Execute a content and technical SEO audit, and explore tools that can help in this process.
Lesson 5

SEO Audit & Future of SEO

  • SEO is an ongoing effort, and it is important to audit your site on a regular basis to ensure optimal visibility. Execute a content and technical SEO audit, and explore tools that can help in this process.
Lesson 6

Jobs in SEO

  • We describe what it’s like to be a Search Engine Optimization (SEO) Marketer and what skills recruiters look for in the hiring process.
Lesson 6

Jobs in SEO

  • We describe what it’s like to be a Search Engine Optimization (SEO) Marketer and what skills recruiters look for in the hiring process.

Prerequisites and Requirements

Students should have basic computer skills and be comfortable navigating online.

You will need to have a Gmail and a Facebook account to complete the projects.

See the Technology Requirements for using Udacity.

Why Take This Course

In the SEO project, you will audit a website and recommend actions to optimize its ranking in search engine results. You will recommend a target keyword list, evaluate the design and the UX of the site, and recommend improvements.

What do I get?
  • Instructor videos
  • Learn by doing exercises
  • Taught by industry professionals
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