The simple truth of digital marketing is that every business must engage in it to succeed in today’s world. Over $490 billion was spent on digital advertising in 2021. This number is expected to grow by 32% in 2023.
Yet despite its ubiquity, mastery of all the various tools, techniques, rapidly evolving platforms, and products that make up a successful digital marketing strategy is challenging to achieve. A holistic understanding of how digital marketing really works can be elusive.
So the field remains crowded with specialists, even as demand for multi-channel fluency increases dramatically. To address this, what is needed are new learning opportunities for digital marketers who want in-depth coverage of all the main platforms in one place, in a framework that focuses explicitly on the most important thing of all — the customer journey. If you want to learn digital marketing and break into this industry, we have the right program for you.
The Refreshed Udacity Digital Marketing Nanodegree Program
We are thrilled today to be announcing a refresh of our popular Digital Marketing Nanodegree program. Embark on your digital marketing journey with the first two core courses to define your business’s value proposition, marketing objectives and KPIs, target personas and customer journey, marketing channels, and content strategy. You will also have an opportunity to build more data-driven marketing insights about your customers and digital presence using Google Analytics and reimagine the future of your marketing capabilities by exploring newly emerging marketing technologies, what they can offer, and how you can adapt to the ever-changing landscape of digital marketing.
With our new update, we’ve taken all of the sage wisdom and learnings from the original Nanodegree and updated it with brand new projects designed to utilize the latest and most cutting-edge digital marketing tools.
Students will build their digital marketing portfolios through hands-on projects, enabling them to emerge from the program with valuable experience and verifiable evidence of their skills.
The other main additions to the Digital Marketing Nanodegree program include great learnings with more applicable projects, optional courses, and newly emerging topics . These changes help create a customizable version of digital marketing education that caters to your specific interests. We have added more coverage of newer Social Media platforms, video marketing, and marketing automation/technology in the new version.
The Refreshed Digital Marketing Nanodegree Program Details
The Digital Marketing Nanodegree program is designed to get students job-ready, and our goal is to make it available to anyone seeking to master these skills and start working in the field. We’ve designed it to be compact, affordable, and practical — you’ll learn what you need to know from the best in the business, amass valuable real-world experience, and graduate with an excellent portfolio.
The program covers topics such as:
- Marketing Strategy — Brand Strategy, Marketing Objectives, Value Proposition, Customer Journey, User Personas, Marketing Metrics, Marketing Channels, Content Strategy, and Website / Landing Page UX
- Marketing Analytics — Google Analytics, Marketing Data, A/B Testing, Marketing Reports
- Marketing Channels — Social Media Marketing, SEO, SEM, Display Advertising, Video, Email Marketing
- Marketing Platforms — Facebook Ads, Google Ads, Google Analytics, Moz, and MailChimp
As with all our leading Nanodegree programs, students will benefit from expert project review, robust career support, and exclusive access to our hiring partners. There are no prerequisites required for enrollment.
In as little as 3 months, students who enroll in the Digital Marketing Nanodegree program will learn how to create a market plan and understand marketing data.
Specific Projects Include:
Project 1: Get Ready to Market
Summarize the business model of your own company, articulate the marketing objective, and develop a target persona for the product you choose to market.
Project 2: Draw Insights from Marketing Data
Using Google Analytics, you will generate a summary report that describes key insights about a fictitious company’s audience, their behaviors, and conversions from existing marketing efforts.
Depending on which elective(s) you decide to enroll in, you could also participate in the following projects:
Project 3: Marketing Your Social Media Content
Build a real social media campaign strategy for a skincare brand. The strategy will contain both organic and paid campaigns.
Project 4: Conduct an SEO Audit
Evaluate a website audit and recommend actions to optimize its ranking in search engine results.
Project 5: Evaluate a Search Engine Marketing Campaign (Google Ads)
Build and evaluate the performance of a Google Ads search campaign.
Project 6: Plan a Multi-Channel Digital Ad Campaign
In this project, you will develop a plan to effectively run a multichannel shopping campaign, featuring display, shopping and YouTube video ads.
Project 7: Market with Email
Plan and prepare an email marketing campaign for a Sandbox product. Write an email and evaluate the results of an email campaign.
Your Digital Marketing Future
Through the incredible achievements of students working in so many different programs — from Android to AI — we are reminded that when creativity and technology meet, magic happens. The field of digital marketing offers a similarly compelling balance to those considering a career in the field. Imagination and innovation go hand-in-hand for the modern digital marketer, and our adherence to a holistic approach — and the exclusive contributions of our expert partners — enables our students to get a firm grasp on the very latest tools and technologies relevant to the most important platforms. Our unique hiring partnerships in turn ensure that the skills our students master will be valuable to top employers.
All the above, combined with the almost universal need for digital marketing talent across virtually every industry, makes digital marketing an amazing career choice. Enroll in this program, and within months you’ll be ready to join a large corporation or a small firm, or even go independent as a freelance digital marketer.
There is no experience required, so enroll in the refreshed Digital Marketing Nanodegree today!