Build a Freelance Portfolio - Freelance Portfolio - Portfolio

How To Build a Freelance Portfolio

Even if you’re not actively seeking new clients, your freelance portfolio is an important part of your career. It’s a chance to show off your skills and highlight your best work. But what should you include, and how can you make sure your portfolio is working for you?

Why You Need a Freelance Portfolio

As a freelancer, one of the best ways to showcase your skills and experience is through a portfolio. A freelance portfolio can help you stand out from the crowd and attract potential clients.

A portfolio can also be a great way to show off your range as a freelancer. If you have a diverse range of skills and experience, a portfolio can help you show that off. And if you’re just starting out as a freelancer, a portfolio can be a great way to get your foot in the door.

How To Get Started On Your Freelance Portfolio

If you’re a freelancer, then you know the importance of having a strong portfolio. Your portfolio is essentially your resume; it’s what shows potential clients what you’re capable of and what kind of work you’re interested in doing. But if you’re just starting out, it can be difficult to determine  how to build a freelance portfolio that will help you land the clients you want. Here are a few tips to get you started:

Start with your strongest work. When potential clients are looking at your portfolio, they’re going to be most interested in seeing your best work first. So, start with your most impressive projects and showcase them prominently on your website or online portfolio.

Tailor your portfolio to your target clients. If you’re trying to attract a certain type of client, make sure that the projects you showcase in your portfolio reflect that. For example, if you’re hoping to do more corporate work, then showcase projects that have a more professional look and feel.

Keep it updated. As you complete new projects, be sure to add them to your portfolio so that it always reflects your most recent work. This will show potential clients that you’re active and always creating new content

4 Tips for Creating a Standout Freelance Portfolio

As a freelancer, your portfolio is your most important marketing tool. It is a collection of your best work that showcases your skills and abilities to potential clients. Creating a standout portfolio can be the difference between landing a great gig and being passed over for someone else.

1. Choose Your Best Work

Only include your very best work in your portfolio. Curate your selection to showcase your range and ability, as well as highlight any specialization you may have.

2. Make it Easy to Navigate

Your portfolio should be easy to navigate and understand. Use clear and concise descriptions of each project, and organize them in a way that makes sense. Potential clients should be able to quickly get an overview of what you can do and how you can help them.

3. Use High-Quality Images

Make sure to use high-quality images in your portfolio. This will help you create a professional and polished look that will impress potential clients. If possible, use before-and-after shots or screenshots to show off the results of your work.

4. Keep it Updated Regularly

Your portfolio should be updated regularly to feature your best work. 

Start With the Digital Marketing & Digital Freelancer Nanodegrees

The above tips will help you build a freelance portfolio that will help you land clients and make a great impression. Remember, your portfolio is an extension of your brand, so make sure it reflects who you are and what you do best. However, taking Udacity’s Digital Marketing and Digital Freelancer Nanodegrees will help you become fully prepared.

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Eraina Ferguson
Eraina Ferguson
Eraina Ferguson is the Marketing and Communications Manager at Udacity. Her recent monologue, Listen to Her, was read by actress Marla Gibbs and featured at the WACO Theatre’s 50in50 event. Her writing has been featured on NBC Universal, Red Tricycle, LA Parents Magazine, and the LA Times. Eraina lives in California with her husband and children.