Udacity is excited to announce early access to the upcoming Growth Product Manager Nanodegree program.You can enroll today in the first course from the program, Growth and Acquisition Strategy, available for enrollment today at 30% off!
Not only will you be able to get a head start on the full Growth Product Manager Nanodegree program, available in June, but taking this course will unlock 30% off the price of the full Nanodegree. All progress in this course can be applied towards graduation from the full Growth Product Manager Nanodegree program.
What is a Growth Product Manager?
A growth Product Manager is a more specialized version of a Product Manager. However, while Product Managers tend to focus on the success of the customer, Growth Product Managers focus on the success of the business.
While Product Management roles have been growing rapidly for a while, a recent analysis of Google Trends revealed a 425% increase in average monthly interest in Growth Product Management over the last five years. It is no surprise that there is growing interest in hiring Growth Product Managers. Even if a company has a great product, they won’t be successful if they don’t have users.
While many companies have hired Product Managers over the last decade to focus on delighting customers, nobody has been hired to focus solely on the success and growth of the business. This gap has created a vacuum that has been filled by Growth Product Managers, allowing companies like Uber, AirBnB, Pinterest and more to continually expand their user base and optimize their products for increased user engagement.
Growth Product Manager Nanodegree Program Details
The projects in the Growth Product Manager Nanodegree program will prepare you to grow the user base and engagement of an established product. This Nanodegree program is perfect for Product Managers, Marketing Specialists, and Engineers who are already in growth-focused roles and want to further their skillset, as well as those who wish to break into the growth domain and help propel their company and product forward.
During the Growth Product Manager Nanodegree Program, you will learn to build acquisition funnels, identify core customers, and optimize growth loop models. Then, you will learn how to analyze your results and make improvements to your strategies. Next, you will learn activation theories on how to decrease time-to-value and friction for both B2C and B2B product users, as well as retention theories, for creating audiences and increasing engagement. Finally, you will learn the ins and outs of monetization, from designing pricing plans to determining optimal price points using pricing metrics.
While the full program is not available until Summer 2020, we are excited to provide you with early access to the first course: Growth and Acquisition Strategy. Early access to the second course in the Growth Product Manager Nanodegree program on Activation and Retention Strategy will be available in May. If you take either course, you will unlock 30% off the price of the full Nanodegree program.
Project 1: Unleash Growth “to the Clouds”
Act as a Growth Product Manager for a B2B cloud infrastructure product, building an acquisition strategy to increase signups for the product. Formulate and apply acquisition strategies, then measure and optimize performance using A/B testing.
Project 2: Let It Grow
Act as the Growth Product Manager for productboard and Slack to optimize the sign-up flow to ensure maximum conversions, determine the activation funnel, create a retention curve, and perform a churn analysis. Then, suggest experiments to improve overall activation and retention.
Project 3: Priceless Penny
Build a monetization model for a post-revenue B2B SaaS business, and then come up with hypotheses about potential changes to the monetization strategy including changing pricing metrics and plans.
Udacity Collaborated with Top Growth Product Managers to Create this Program
To develop this program’s world-class curriculum, we collaborated with professionals from companies including LinkedIn, eBay, Yelp, Facebook, and Microsoft.
Each of these collaborators contributed guidance and feedback to focus the program on the most in-demand skills. Also, each of the instructors in the program has extensive professional experience as Growth Product Managers and Product Managers in the tech field.
Instructors
- Art Khlobystin, Product Manager Lead at Microsoft
- Shiv Patel, Growth Product Manager at Productboard
- Rizwan Ansary, VP of Product Management and Design at Sendoso
Enrollment Options
The Growth and Acquisition course is the first time Udacity has ever offered early access to a course, so get a headstart on adding growth and acquisition strategy to your Product Management toolkit today! The options for enrollment are:
- Enroll today in Course 1, Growth and Acquisition Strategy, at 30% off, AND unlock 30% off the Growth Product Manager Nanodegree program when it is available. Any progress you make in Course 1 will transfer over into the Nanodegree program!
- Wait until June and enroll in the complete Growth Product Manager Nanodegree Program at full price.
Begin Your Career as a Growth Product Manager Today
Growth Product Managers make $109,000 a year on average according to Glassdoor, and the time to get hired in this role has never been better, since many companies in all fields have been shifting focus to customer growth and retention.
In the Growth Product Manager Nanodegree Program, you will develop critical skills to help take your product (and company) growth to the next level, as well as enhance your data-driven decision-making skills through hands-on projects and industry-lead teaching. Enroll today to begin your career in Growth Product Management!
