At 10 hours / week
Some prior Product Management experience is recommended.
Build the initial acquisition strategy using funnels and growth loops and learn how to apply various types of growth loops to their acquisition strategy depending on the product/market or model.
Identify key performance indicators critical for acquisition strategy depending on the product/market/business, and optimize/improve acquisition using product line expansion and layering.
Define target audience, develop personas and understand market segmentation principles for successful niche domination. Learn how to apply behavioral psychology in customer buying decision process to improve the design and facilitate micro-conversions to increase acquisition, retention, and stickiness.
Learn and apply best practices for forming an A/B test hypothesis, performing research, and analyzing test data to achieve statistically significant results.
In this project, you will act as the growth product manager for a B2B cloud infrastructure company and build an acquisition strategy to increase product signups. Based on a provided dataset of quantitative and qualitative product characteristics, you will first define acquisition funnels and corresponding KPIs to measure. Then, you will suggest growth loops to optimize them and increase signup conversion. Lastly, you will formulate a hypothesis and suggest a related A/B test designed to boost product acquisition.