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A/B Testing

This course will cover the design and analysis of A/B tests, which are online experiments used throughout tech industry by companies like Google, Amazon, and Netflix.

  • Course
  • Beginner
  • 4.6 (72)
  • Updated: May 23, 2025
Free Course

A/B Testing

Skills you'll learn

1 skill

  • Linear regression

Prerequisites

0 prerequisites

You will need to be able to communicate fluently and professionally in written and spoken English.

Course Outline

  • 5 lessons

Program Instructors

3 instructors

Unlike typical professors, our instructors come from Fortune 500 and Global 2000 companies and have demonstrated leadership and expertise in their professions:

Carrie Grimes

Engineering Fellow (VP) at Google

Caroline Buckey

Software Engineer, Google

Diane Tang

Google Fellow

Carrie Grimes

Engineering Fellow (VP) at Google

Caroline Buckey

Software Engineer, Google

Diane Tang

Google Fellow

Reviews

Trustpilot reviews

Average Rating: 4.6 (72 Reviews)

5

Very good course for understanding the real-world pitfalls of A/B testing. The sections on invariant metrics, units of diversion, and the multiple testing problem were especially helpful.

— UTKU ALTINOK

Oct 21, 2026

Trustpilot

5

Great course

— Raheem Nasirudeen Adeleye

Oct 11, 2026

Trustpilot

4

Overall, I'm very satisfied with this course. The concepts are explained clearly, and the practical examples make it easy to follow along. The quizzes are helpful for reinforcing key ideas. A few explanations could be slightly more detailed, but I would still recommend it to anyone looking to build a solid foundation

— Addisu Shiferaw

Oct 2, 2026

Trustpilot

4

Overall, I'm very satisfied with this course. The concepts are explained clearly, and the practical examples make it easy to follow along. The quizzes are helpful for reinforcing key ideas. A few explanations could be slightly more detailed, but I would still recommend it to anyone looking to build a solid foundation

— Addisu Shiferaw

Oct 2, 2026

Trustpilot

5

Amazing course!

— Akshita Teegalapally

Sep 3, 2026

Trustpilot

Showing 5 out of 72 Reviews

Free Course

A/B Testing

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