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Marketing Analytics

Turn marketing data into actionable insights with this Nanodegree. Learn to collect, analyze, and model data, then communicate findings using Excel and Tableau to drive informed business and marketing decisions.

  • Nanodegree Program
  • Beginner
  • 60 hours
  • 4.6 (245)
  • Updated: Aug 10, 2026

Subscription · Monthly

  • Cancel Anytime
  • Unlimited access to hundreds of top-rated courses
  • Hands-on projects with expert feedback
  • Personalized career coaching and interview prep
  • Program Certificates

Skills you'll learn

30 skills

  • Marketing macro-analytics
  • Marketing analytics
  • Digital marketing metrics
  • Marketing metrics
  • Marketing channels
  • Earned media metrics
  • AARRR Metrics Framework
  • Paid marketing metrics

Prerequisites

0 prerequisites

You will need to be able to communicate fluently and professionally in written and spoken English.

Program Outline

  • 4 courses
  • 16 lessons
  • 6 projects

Program Instructors

5 instructors

Unlike typical professors, our instructors come from Fortune 500 and Global 2000 companies and have demonstrated leadership and expertise in their professions:

Brad Batesole

Marketing Executive

Anke Audenaert

Instructor

Mat Leonard

Senior Data Engineer, Octave

Dana Sheahen

Content Developer

Josh Bernhard

Data Scientist at Nerd Wallet

Brad Batesole

Marketing Executive

Anke Audenaert

Instructor

Mat Leonard

Senior Data Engineer, Octave

Dana Sheahen

Content Developer

Josh Bernhard

Data Scientist at Nerd Wallet

Reviews

Average Rating: 4.6 (245 Reviews)

Very good formation

customer

Jul 31, 2026

Curso com uma base teórica boa e vários exemplos práticos.

Jayne M

Jul 21, 2026

O curso é bom e cobre bastante a parte teórica e exemplos práticos.

Jayne M

Jul 21, 2026

An excellent opportunity to gain a clearer understanding of how to use agents and create your own workflows. I came in with knowledge I’d acquired through trial and error, and now I’m leaving with a much broader structure of knowledge and getting a lot out of it. Spectacular content.

customer

Jul 7, 2026

very good...

customer

Jun 30, 2026

Subscription · Monthly

  • Cancel Anytime
  • Unlimited access to hundreds of top-rated courses
  • Hands-on projects with expert feedback
  • Personalized career coaching and interview prep
  • Program Certificates

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