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Marketing Analytics

Turn marketing data into actionable insights with this Nanodegree. Learn to collect, analyze, and model data, then communicate findings using Excel and Tableau to drive informed business and marketing decisions.

  • Nanodegree Program
  • Beginner
  • 60 hours
  • 4.6 (245)
  • Updated: Aug 10, 2026

Subscription · Monthly

  • Cancel Anytime
  • Unlimited access to hundreds of top-rated courses
  • Hands-on projects with expert feedback
  • Personalized career coaching and interview prep
  • Program Certificates

Skills you'll learn

30 skills

  • Marketing macro-analytics
  • Marketing analytics
  • Digital marketing metrics
  • Marketing metrics
  • Marketing channels
  • Earned media metrics
  • AARRR Metrics Framework
  • Paid marketing metrics

Prerequisites

0 prerequisites

You will need to be able to communicate fluently and professionally in written and spoken English.

Program Outline

  • 4 courses
  • 16 lessons
  • 6 projects

Program Instructors

5 instructors

Unlike typical professors, our instructors come from Fortune 500 and Global 2000 companies and have demonstrated leadership and expertise in their professions:

Brad Batesole

Marketing Executive

Anke Audenaert

Instructor

Mat Leonard

Senior Data Engineer, Octave

Dana Sheahen

Content Developer

Josh Bernhard

Data Scientist at Nerd Wallet

Brad Batesole

Marketing Executive

Anke Audenaert

Instructor

Mat Leonard

Senior Data Engineer, Octave

Dana Sheahen

Content Developer

Josh Bernhard

Data Scientist at Nerd Wallet

Reviews

Average Rating: 4.6 (245 Reviews)

Course content felt outdated, project time estimates unrealistic, some course projects are even available free on Google. Don't expect serious reviews – questions get ignored, and they'll praise boilerplate code Udacity provided. If you get stuck on projects, you're mostly on your own besides the Knowledge Base. Not the quality or support you'd expect for the price. Disappointing compared to past Udacity standards.

Sven

May 12, 2025

not good at all

MATHEUS MENDONCA MAIGNARDI m

Aug 20, 2023

The program is very exciting and introduces lots of things. Even if at the beginning was difficult to approach the project at the end of this first section, I felt step by step more confident and pleased to see my improvements. Moreover, the project reviews and feedbacks really gave precious advices and guidelines to me :))

Paolo C.

Mar 8, 2023

awesome

Ayse A.

Jan 14, 2023

I wish the movies were more up-to-date and deprecated codes were not used The update of GitHub files is also very poor

Emad K.

Dec 27, 2022

Subscription · Monthly

  • Cancel Anytime
  • Unlimited access to hundreds of top-rated courses
  • Hands-on projects with expert feedback
  • Personalized career coaching and interview prep
  • Program Certificates

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