Michael Yang
Data Generalist
Google Analytics 4 for Ecommerce
Learn to measure and analyze e-commerce performance effectively in Google Analytics 4 (GA4). Begin by exploring data collection methodologies in GA4, followed by key configuration essentials for optimal setup. Explore e-commerce measurement techniques specific to GA4, enabling users to track sales and customer interactions accurately. Master data visualization through Looker Studio and create compelling and insightful reports. Demonstrate your knowledge by building a real Google Merchandise Store dashboard proving real-world application of the tool.
- Course
- Intermediate
- 12 hours
- Updated: Aug 13, 2025
Subscription · Monthly
- Cancel Anytime
- Unlimited access to hundreds of top-rated courses
- Hands-on projects with expert feedback
- Personalized career coaching and interview prep
- Program Certificates
Skills you'll learn
5 skills
- Google analytics acquisition reports
- Lifetime value
- Google analytics attribution reports
- Advanced displays in google analytics
- Google Cloud Looker
Prerequisites
2 prerequisites
Prior to enrolling, you should have the following knowledge:
- Digital Marketing Fluency
- HTML and CSS
You will also need to be able to communicate fluently and professionally in written and spoken English.
Course Outline
- 5 lessons
- 1 project
Program Instructors
3 instructors
Unlike typical professors, our instructors come from Fortune 500 and Global 2000 companies and have demonstrated leadership and expertise in their professions:
Kedar Kodgire
Data and Cloud Engineering Lead
Lindsay Kavanagh
Digital Marketing Consultant
Michael Yang
Data Generalist
Kedar Kodgire
Data and Cloud Engineering Lead
Lindsay Kavanagh
Digital Marketing Consultant
About this program
Advance your Google Analytics 4 skills: set up tracking via Tag Manager, measure ecommerce, and build visual dashboards in Looker Studio for deeper insights.
Subscription · Monthly
- Cancel Anytime
- Unlimited access to hundreds of top-rated courses
- Hands-on projects with expert feedback
- Personalized career coaching and interview prep
- Program Certificates