Michael Yang
Data Generalist
Google Analytics 4 Essentials
Explore Google Analytics 4 and learn the new features and functionalities. Students will learn about setting up a GA4 account, exploring reports, and defining key events for effective data analysis. The course covers user acquisition, engagement, and retention strategies, as well as building custom reports using Data Studio. Participants will also gain hands-on experience with event tracking, user attributes, and access management in GA4.
- Course
- Beginner
- 9 hours
- Updated: Oct 14, 2025
Subscription · Monthly
- Cancel Anytime
- Unlimited access to hundreds of top-rated courses
- Hands-on projects with expert feedback
- Personalized career coaching and interview prep
- Program Certificates
Skills you'll learn
5 skills
- Lifetime value
- Filtering in google analytics
- Google Analytics Event Management
- Data Analysis Awareness
- Google analytics user management
Prerequisites
2 prerequisites
Prior to enrolling, you should have the following knowledge:
- Digital Marketing Fluency
- HTML and CSS
You will also need to be able to communicate fluently and professionally in written and spoken English.
Course Outline
- 5 lessons
- 1 project
Program Instructors
3 instructors
Unlike typical professors, our instructors come from Fortune 500 and Global 2000 companies and have demonstrated leadership and expertise in their professions:
Kedar Kodgire
Data and Cloud Engineering Lead
Adan Ortiz
Operations Analyst
Michael Yang
Data Generalist
Kedar Kodgire
Data and Cloud Engineering Lead
Adan Ortiz
Operations Analyst
About this program
Learn Google Analytics 4 essentials: build reports, customize insights, and analyze digital ad performance with real-world data from the Google Merchandise Store.
Subscription · Monthly
- Cancel Anytime
- Unlimited access to hundreds of top-rated courses
- Hands-on projects with expert feedback
- Personalized career coaching and interview prep
- Program Certificates